How Does RMOS™ Unify Multiple Community Types?
The Revenue Marketing Operating System (RMOS™) connects all of your communities—digital hubs, user groups, customer advisory boards, partner programs, and more—into a single, measurable growth engine aligned to your Revenue Marketing strategy.
RMOS™ unifies multiple community types by treating them as channels inside one operating system instead of isolated programs. It defines common audiences, journeys, plays, content, and metrics across digital communities, user groups, customer advisory boards, partner communities, and advocacy programs. Signals from each community flow into shared data models, scoring, and dashboards so Revenue Marketing, Sales, CS, and Product can orchestrate consistent experiences and measure one community-driven impact story across the customer lifecycle.
What Does RMOS™ Actually Unify?
The RMOS™ Community Unification Playbook
If you have multiple community programs that feel disconnected, RMOS™ gives you a common operating model. Use this sequence to bring them together under one Revenue Marketing system.
Inventory → Align → Connect → Orchestrate → Govern → Optimize
- Inventory all community types: List your digital communities, user groups, customer advisory boards, partner councils, advocacy programs, and social hubs. Capture their audiences, goals, owners, platforms, and key activities.
- Align to RMOS™ architecture: Map each community to RMOS™ components: personas, journeys, content, channels, processes, and data. Identify overlaps and gaps—where communities support (or fail to support) key Revenue Marketing motions.
- Connect data and signals: Integrate platforms with your CRM, MAP, and analytics stack so community engagement becomes a single signal layer. Feed these signals into your Revenue Marketing Index and dashboards for shared visibility.
- Orchestrate cross-community plays: Design plays that span community types: e.g., digital community champions invited into CABs, CAB themes turned into user group topics, partner community insights fueling campaigns. Define ownership, SLAs, and handoffs.
- Govern with shared standards: Establish RMOS™-aligned standards for member experience, data quality, tagging, and reporting so that every community program operates with a consistent level of quality and measurability.
- Optimize using RMOS™ metrics: Use RMOS™ and RM6™ metrics to understand which communities drive pipeline, expansion, and advocacy. Reinvest in the programs, plays, and content that create the strongest outcomes.
Community Types Within RMOS™ – Maturity Matrix
| Community Type | From (Siloed Program) | To (Unified via RMOS™) | Primary Owner | Example KPI |
|---|---|---|---|---|
| Digital Community / Online Hub | Separate platform with its own taxonomy and KPIs. | Engagement signals integrated with CRM and Revenue Marketing dashboards; activities drive nurture, expansion, and advocacy plays. | Community / Customer Marketing | Community-sourced / influenced pipeline |
| User Groups & Local Chapters | Event calendar focused on attendance only. | User group engagement mapped to journeys; insights convert into content, playbooks, and product feedback tracked in RMOS™. | Customer Success / Field Marketing | Product adoption & time-to-value |
| Customer Advisory Boards (CABs) | Annual meetings with limited follow-through. | Community engines whose insights are logged, tagged, and tied to roadmap items, campaigns, and RM6™ scores. | Executive Sponsor / Customer Advocacy | CAB-influenced opportunities & NRR |
| Advocacy & Reference Programs | Ad hoc references and testimonials. | Systematic champion identification, activation, and tracking; advocacy activities feed Revenue Marketing content strategy. | Customer Marketing | # of active advocates & advocacy-driven revenue |
| Partner & Channel Communities | Separate portal and partner-only events. | Partner engagement, enablement, and co-selling activities integrated into the same RMOS™ metrics and dashboards. | Partner / Channel Marketing | Partner-influenced pipeline & deal velocity |
| Developer / Technical Communities | Forums and events measured on posts and attendees. | Technical engagement signals mapped to upsell, cross-sell, and integration opportunities within RMOS™. | Product / Developer Relations | Integration adoption & expansion revenue |
Client Snapshot: Connecting Communities to Revenue Outcomes
In initiatives like Transforming Lead Management: How Comcast Business Optimized Marketing Automation and Drove $1B in Revenue, we’ve seen what happens when process, data, and engagement are aligned. RMOS™ applies that same discipline to communities—linking community engagement signals with lead management, scoring, and nurture strategies so every community program contributes visibly to growth.
When RMOS™ unifies multiple community types, you stop managing isolated programs and start operating a single community-powered Revenue Marketing system, where every touchpoint is measurable and every conversation can influence pipeline, adoption, and retention.
Frequently Asked Questions about RMOS™ and Community Unification
Use RMOS™ to Connect Your Communities and Revenue Marketing
Assess your current Revenue Marketing and community landscape, then build an RMOS™ blueprint that unifies digital communities, CABs, user groups, and partner programs into one growth engine.
Revenue Marketing Assessment (RM6) Revenue Marketing eGuide