Data Stewardship & Ownership:
How Does RMOS™ Define Data Governance Roles?
The Revenue Marketing Operating System (RMOS™) assigns clear accountability, responsibility, and authority across domains, systems, and processes. It names Data Owners, Data Stewards, and Custodians, declares a System Of Record for each object, and enforces quality, access, consent, and retention standards through RevOps governance.
RMOS™ defines governance with a role model + RACI per data domain (Leads, Accounts, Opportunities, Contracts): the Data Owner (accountable executive) sets risk and policy; the Data Steward (operational lead) applies standards and monitors quality; the Data Custodian (system admin/engineering) implements controls and integrations. A single System Of Record (SOR) is declared for each object with survivorship rules, and data quality SLAs, access rights, consent and retention requirements are enforced via RevOps, Security, and Legal councils.
Principles RMOS™ Uses To Define Roles
The RMOS™ Governance Role Playbook
A practical sequence to assign owners, operationalize stewards, and secure systems.
Step-By-Step
- Map Domains & Risks — List core objects (Leads, Accounts, Contacts, Contracts) and key decisions they support.
- Assign Data Owners — Name accountable executives per domain; define KPIs and acceptable risk thresholds.
- Appoint Data Stewards — Delegate daily standards, data contracts, lineage, issue triage, and remediation SLAs.
- Designate Custodians — Identify admins/engineers for each system; enforce access, backup, monitoring, and DR.
- Declare SOR & Survivorship — Choose the authoritative system and field-level precedence for merges/sync.
- Publish RACI & SLAs — Document create/edit/merge/delete rights, review cadence, and quality/consent targets.
- Run Governance Cadence — Monthly ops reviews, quarterly council, and change control for schema/policy updates.
RMOS™ Roles: Who Does What
| Role | Primary Accountability | Key Responsibilities | Decisions | Limits | Cadence |
|---|---|---|---|---|---|
| Data Owner | Business outcomes & risk | Define policy, approve SOR, fund remediation, accept residual risk | Retention rules, access exceptions, SLA targets | Does not operate day-to-day fixes | Quarterly council |
| Data Steward | Operational quality & lineage | Standards, dedupe, data contracts, metadata, issue SLAs | Field validations, survivorship, remediation priorities | Cannot change policy without owner approval | Weekly ops |
| Data Custodian | System security & integrity | Access control, backups, monitoring, integration enforcement | Role provisioning, technical guardrails | Does not set business policy | Continuous |
| RevOps Council | Cross-functional alignment | Resolve conflicts, approve changes, align with Finance/Legal/Security | Schema changes, platform roadmaps | Relies on domain inputs | Quarterly |
| Privacy Officer | Consent & compliance | DPIAs, vendor DPAs, retention, incident support | Legal bases, data subject requests | Requires owner buy-in for business impact | As needed + audits |
| Security Officer | Security posture | Access reviews, breach response, encryption standards | Risk treatments, control exceptions | Coordinates with custodians for execution | Quarterly + incidents |
Client Snapshot: RMOS™ In Action
A multinational SaaS company adopted RMOS™ roles across CRM, MAP, and Data Warehouse. Within two quarters, duplicate rate dropped 39%, SLA breaches fell by 52%, and time-to-approve access requests shortened from 7 days to 36 hours due to clear owner/steward/custodian handoffs and SOR enforcement.
Tie role clarity to transformation milestones and your customer journey so high-quality data fuels activation, analytics, and revenue decisions.
FAQ: RMOS™ Role Model
Concise answers designed for executives and governance teams.
Operationalize RMOS™ Roles
We assign owners, empower stewards, and enable custodians—so your data stays accurate, compliant, and revenue-ready.
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