How does data flow between Alkami and Segmint?
Banks typically send Alkami events and snapshots through an integration layer (iPaaS, serverless, or SFTP) into Segmint, which standardizes signals into KLIs and audiences. Segmint outputs segments and triggers back to MAP/CRM for journeys—always governed by consent and PII-minimization.
Ingest to Segmint (Alkami → Segmint)
| Feed / Transport | Key Fields | Cadence | Primary Use |
|---|---|---|---|
| Event webhooks → iPaaS/API | Member ID, app status, KYC pass, funded flag, first login | Near real-time | Onboarding timing, activation triggers |
| Daily account snapshot (SFTP/cloud) | Product holdings, balances, tenure, branch | Daily/nightly | Eligibility, balance bands, life-stage |
| Card/ACH transactions (file or stream) | MCC, merchant, amount, frequency | Daily; intraday where enabled | Competitive spend KLIs, propensity features |
| Digital banking telemetry | Logins, bill pay, P2P, RDC adoption | Events or daily | Activation scores, churn risk |
| Consent & preferences | Channel opt-ins, timestamps, source | On change | Suppression & channel governance |
Outcome example: increasing funded accounts with better timing and suppression—see our funded-accounts playbook.
Activation from Segmint (Segmint → MAP/CRM/CDP)
| Output | Destination | Trigger/Format | Use Case |
|---|---|---|---|
| Audiences / segments | MAP (Marketo, HubSpot, SFMC, Eloqua) | API lists or daily files | Onboarding, cross-sell, re-engagement |
| KLI flags & scores | CRM/CDP & data lake | Attribute updates via API/file | Sales prioritization, NBA modeling |
| Real-time event triggers | MAP/Orchestration layer | Webhook → function → MAP API | Funded → welcome, first-login nudges |
| Suppression & consent sets | MAP/CRM | On change | Compliance, deliverability |
Governance: keys, privacy, and reliability
Rollout playbook (4–8 weeks)
Funded-account rate, time-to-first-use, and feature adoption as north-star metrics.
Draft a data dictionary across Alkami → Segmint → MAP/CRM; decide golden ID and consent fields.
Stand up events/files via iPaaS/serverless; add validation, masking, and error alerts.
Create entry criteria from KLIs/segments with compliant suppression and goals.
Instrument closed-loop reporting and refresh KLIs monthly; expand cohorts.