How does consent and preference management work between Alkami and the MAP?

Consent and preference data managed in Alkami should flow into the marketing automation platform so suppression lists, subscription centers, and targeting rules match the institution’s policies and regulatory obligations.

Who should own the Alkami–MAP integration inside the FI?

Ownership is typically shared: marketing leads use case definition and journey design, technology or data teams own pipelines and architecture, and compliance ensures that the use of Alkami data in the MAP aligns with policy and regulation.

How does Alkami integrate with marketing automation platforms?

Alkami typically integrates with marketing automation platforms (MAPs) through data feeds, APIs, and audience syncing. Customer, account, transaction, and digital engagement data are organized in Alkami, then pushed or shared with your MAP so you can build segments, trigger journeys, and measure funded accounts and balance growth. The exact pattern (batch vs. near-real-time, fields, and flows) depends on your Alkami modules, MAP choice, and data governance model.

What Matters for Alkami–MAP Integration?

Unified identity — A stable key (customer ID, household ID, or hashed IDs) that connects Alkami users to MAP contacts without collisions or gaps.

Clear data contracts — Defined lists of profile, product, balance, and behavioral fields that Alkami sends to the MAP, with refresh cadence and ownership.

Consent & governance — Rules that determine which Alkami signals can drive MAP segmentation and which must be suppressed, aggregated, or masked.

Audience & trigger logic — Shared definitions for lifecycle events (new account, balance change, digital adoption) that trigger MAP journeys consistently.

Outcome feedback — Ways to send conversions back: applications, approvals, funded accounts, and early usage so campaigns can optimize on real value.

Resilience & monitoring — Error handling, reconciliation, and alerts when feeds fail or MAP audiences no longer match Alkami reality.

The Alkami–MAP Integration Playbook

Use this sequence to connect Alkami with your marketing automation so data, journeys, and reporting all line up with FI growth goals.

Align → Design → Connect → Orchestrate → Measure → Optimize

Align on use cases: Start with funded accounts, deposit growth, lending cross-sell, and digital adoption. Decide which journeys should be powered jointly by Alkami and your MAP.
Design your data model: Map Alkami’s customer, product, balance, transaction, and engagement data to MAP contact fields, custom objects, and events. Define identity keys and hierarchies.
Connect systems & flows: Implement batch exports, APIs, or middleware to sync audiences, attributes, and events on a reliable cadence with monitoring and reconciliation.
Orchestrate journeys across channels: Use Alkami for in-channel (online/mobile banking) placements and your MAP for email, SMS, and other channels—driven by the same data and triggers.
Measure down to funded accounts: Close the loop by feeding applications, approvals, funded accounts, and balances back to the MAP so scoring and optimization use real revenue outcomes.
Optimize and scale: Standardize patterns for deposits, loans, cards, and digital engagement, and document a playbook that technology, marketing, and compliance all understand.

Alkami–MAP Integration Maturity Matrix

Capability	From (Ad Hoc)	To (Operationalized)	Primary Owner	Key KPI
Identity Resolution	Email-only or partial ID matching	Consistent Alkami–MAP IDs with documented keys, hierarchy, and match rules	Data / Architecture	Match rate, duplicate rate
Data Sharing	Occasional CSV uploads	Automated feeds or APIs that sync core Alkami data into the MAP on a defined schedule	IT / Integration	Feed uptime, latency
Journey Orchestration	Channel-specific campaigns	Coordinated journeys using Alkami in-channel plus MAP email/SMS sequences	Growth Marketing	Application start & completion rate
Governance & Consent	Manual checks per campaign	Policy-driven use of Alkami data and signals in the MAP, with auditable rules	Risk / Compliance	Exceptions, review time
Analytics & Attribution	Email metrics in isolation	Unified reporting that ties MAP journeys and Alkami activity to funded accounts, loans, and balances	RevOps / Finance	ROMI, portfolio lift
AI & Automation	Basic scheduling and triggers	AI-driven next-best-action and agents trained on governed Alkami + MAP data	Data / CX / AI	Conversion lift, automation rate

Client Snapshot: Closing the Loop Between Alkami and MAP

A community bank connected Alkami’s digital banking data with its marketing automation platform to orchestrate deposit and lending journeys. Using Alkami signals for logins, feature adoption, and product holdings, the team built MAP programs for auto, HELOC, and high-yield savings. The integration let them measure funded accounts and balances by campaign and adjust targeting in weeks, not months. For more on applying this thinking: How Banks Increase Funded Accounts · Financial Services Marketing Solutions

Treat Alkami–MAP integration as a growth and governance initiative, not just plumbing: define shared data, shared journeys, and shared KPIs so every campaign can be traced to funded accounts, loans, and long-term relationships.

Frequently Asked Questions About Alkami–MAP Integration

Which marketing automation platforms can Alkami integrate with?

Most FIs integrate Alkami data with leading MAPs via files, APIs, or middleware. The specifics depend on your MAP vendor, Alkami configuration, and integration strategy rather than a single “one-click” connector.

Is the integration real-time or batch?

Many institutions start with scheduled batch feeds for key attributes and audiences, then layer in more frequent updates or event-based triggers where the use case requires near-real-time responsiveness.

What Alkami data should we send into our MAP first?

Begin with identity keys, core profile information, product holdings, balances, and high-value behaviors like digital adoption or recent account opening—enough to build meaningful segments and journeys without overwhelming the MAP.

How do we keep Alkami and MAP audiences in sync?

Use consistent keys, scheduled syncs, and reconciliation processes that compare counts and segments across systems. Define ownership for resolving mismatches and updating rules when products or data change.

How does consent and preference management work?

Alkami can store customer preferences and consent signals that must flow into the MAP, where suppression lists and subscription centers enforce them. Governance defines which data can drive targeting and which must be excluded or aggregated.

Who should own the Alkami–MAP integration?

Successful teams assign joint ownership to marketing, data/integration, and compliance. Marketing defines use cases and journeys; technology designs the pipelines; compliance ensures the data is used in an approved, auditable way.

Make Alkami–MAP Integration a Growth Engine

We’ll help you connect Alkami with your marketing automation platform and tie every journey to funded accounts and balance growth.

Explore Financial Services Marketing Solutions Contact The Pedowitz Group

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How Does Alkami Integrate with Marketing Automation Platforms?

What Matters for Alkami–MAP Integration?

The Alkami–MAP Integration Playbook

Align → Design → Connect → Orchestrate → Measure → Optimize

Alkami–MAP Integration Maturity Matrix

Client Snapshot: Closing the Loop Between Alkami and MAP

Frequently Asked Questions About Alkami–MAP Integration

Make Alkami–MAP Integration a Growth Engine

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