How Do You Track Marketing Attribution Through MANTL?
If MANTL powers your digital account opening, it should also power your marketing attribution. Learn how to connect UTMs, channels, and campaigns to the accounts, balances, and products opened in MANTL—so you can fund the plays that actually grow deposits and relationships.
To track marketing attribution through MANTL, you need to treat MANTL as a conversion system of record. That means: capture UTM tags and click IDs on every session, pass them into MANTL applications, map MANTL events (start, abandon, approve, fund) to contacts and opportunities in your CRM, and standardize a taxonomy for channel, campaign, offer, and product. When that data lands in your CRM or CDP, you can report on funded accounts, balances, and products per customer by channel—rather than just clicks or form fills.
What Changes When MANTL Becomes the Conversion Engine?
A Practical Blueprint for MANTL-Centric Marketing Attribution
Use this sequence to connect your marketing stack to MANTL and measure what really matters: funded accounts, balances, and lifetime value by channel and campaign.
Instrument → Capture → Pass → Map → Report → Optimize
- Instrument your digital front door: Standardize UTM parameters, click IDs, and offer IDs across paid, organic, email, and affiliate channels. Ensure landing pages, calculators, and product pages are all tagged.
- Capture attribution data before MANTL: Use your web analytics and tag manager to collect source/medium/campaign, keyword, creative, and audience and store them in first-party cookies or session storage.
- Pass data into MANTL applications: Append key parameters to MANTL deep links or use hidden fields so application records carry channel, campaign, and product metadata from the start.
- Map MANTL events into CRM/marketing automation: Integrate MANTL with your CRM or CDP so that application created, decisioned, funded, and activated events update contact, lead, and opportunity records.
- Join to balances and products: Use integrations with core, card, or loan systems so you can roll up balances, fees, and products per customer back to the originating MANTL application.
- Build stage-based attribution models: Report on cost-per-application, cost-per-approval, cost-per-funded account, and cost-per-activated account by channel and campaign—not just impressions and clicks.
- Govern and optimize with finance: Create recurring views that marketing, finance, and product teams use to shift budget toward the MANTL journeys that drive profitable, compliant growth.
MANTL Attribution Capability Maturity Matrix
| Capability | From (Ad Hoc) | To (Operationalized) | Owner | Primary KPI |
|---|---|---|---|---|
| UTM & Offer Tagging | Inconsistent or missing UTMs on campaigns | Governed taxonomy for channel, campaign, creative, product, and offer IDs | Marketing Ops | Tagged Session %, Tagged MANTL Apps % |
| MANTL Deep Linking | Generic links to MANTL experiences | Deep links per product and offer that persist attribution parameters | Digital / Product | Application Start Rate, Drop-Off by Step |
| CRM & MAP Integration | Manual file-based updates from MANTL | Automated sync of application, decision, and funding events to CRM and MAP | RevOps / IT | Data Latency, Match Rate to Contacts |
| Revenue Attribution | Click-based reports and last-click bias | Attribution to funded accounts, balances, and activation by channel | Analytics / Finance | CPA (Funded), ROA/ROMI by Channel |
| Offline Channel Tracking | Branch and call-center volume tracked separately | Vanity URLs, QR codes, and call tracking tied into MANTL journeys | Branch Ops / Contact Center | Branch-Attributed Apps, Call-Attributed Apps |
| Governance & Compliance | Siloed marketing data with limited audit trail | Documented data flows, retention, and audit-ready attribution models | Risk / Compliance | Audit Findings, Data Quality Score |
Client Snapshot: Seeing Which Plays Actually Fund Accounts
A regional bank using MANTL for digital account opening connected UTMs, MANTL application IDs, and CRM data to funded balances. Within one quarter they reallocated budget away from high-traffic, low-funding channels and doubled down on the campaigns that reliably produced funded, active accounts. See how modern attribution supports profitable growth: Banking Case Study · Financial Services Growth
When you treat MANTL as the conversion hub and connect it to your CRM, MAP, and analytics stack, you can finally answer the question: “Which marketing investments are driving funded, profitable relationships?”
Frequently Asked Questions about MANTL Marketing Attribution
Turn MANTL into a Revenue Attribution Engine
We’ll help you connect campaigns, MANTL applications, and core banking data so you can invest in the marketing plays that reliably create funded, active customer relationships.
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