How Do You Optimize MANTL’s Application Flow?
Turn your MANTL-powered account opening into a frictionless, funded-account engine. Reduce drop-off, tighten KYC/AML, and orchestrate marketing, digital, and branch teams around a single, measurable application journey.
To optimize MANTL’s application flow, you first treat it as a revenue-critical funnel, not just an onboarding form. That means: map every screen and integration, quantify drop-off by device and product, remove unnecessary fields, and tighten KYC/IDV, core, and funding handoffs. Then, you surround that flow with remarketing, abandonment rescue, branch and contact-center plays so more qualified applicants complete, pass decisioning, fund, and adopt digital banking fast.
What Changes When You Treat MANTL as a Revenue Funnel?
A Proven Playbook to Optimize MANTL’s Application Flow
Use this sequence to increase completed applications, approvals, and funded accounts while keeping compliance, fraud, and operations tightly governed.
Discover → Diagnose → Redesign → Orchestrate → Rescue → Activate → Govern
- Discover the current journey. Map every step of the MANTL flow for each product (DDA, savings, CDs, business, etc.). Capture time-on-step, error states, and integration calls (core, KYC/IDV, funding).
- Diagnose friction and failure modes. Identify screens with the highest drop-off, slowest loads, and most errors. Segment by device, geography, and traffic source to understand where friction hits hardest.
- Redesign fields, copy, and validation. Consolidate or remove fields that do not drive risk or compliance decisions, batch document requests, and rewrite helper copy and error messages in plain language.
- Orchestrate KYC/IDV and core integrations. Ensure identity verification, funding, and account creation are sequenced for speed and clarity: fewer redirects, clearer progress indicators, and robust retries.
- Build abandonment rescue plays. Save partial applications, then trigger email/SMS reminders, digital re-targeting, and banker follow-up tasks for high-value segments.
- Activate and cross-sell intentionally. Post-approval, guide customers through funding, digital banking enrollment, card activation, alerts, and autopay. Introduce cross-sell offers only after first use.
- Govern with a revenue council. Stand up a monthly review across marketing, digital, product, and risk that inspects conversion, approval, funded rate, time-to-funding, early balances, and fraud, then updates backlog and budget.
MANTL Application Optimization Matrix
| Capability | From (Ad Hoc) | To (Optimized) | Owner | Primary KPI |
|---|---|---|---|---|
| Application Analytics | Basic page views and sessions; no funnel | Step-level funnel from click to funded, tied to product, campaign, and segment | Digital/Analytics | Start Rate, Completion Rate |
| Form & Field Design | Long, static forms; redundant data entry | Short, adaptive flows with progressive profiling and helper copy | UX/Digital | Step Drop-Off %, Time-to-Complete |
| KYC/IDV Orchestration | Multiple disjoint verification steps | Streamlined single experience with clear expectations and fallback paths | Risk/Operations | Approval %, Fraud Rate |
| Core & Funding Integration | Frequent timeouts and unclear errors | Resilient integrations with retries and user-friendly messages | IT/Digital | Funded Rate, Time-to-Funding |
| Abandonment Recovery | No visibility into abandoned apps | Saved progress, automated nudges, and banker follow-up tasks | Marketing/Sales Ops | Recovered Applications, Funded Accounts |
| Activation & Cross-Sell | Generic welcome emails | Sequenced onboarding and product adoption journeys aligned to goals | Lifecycle Marketing | Digital Adoption, Products per Household |
Client Snapshot: From Application Starts to Funded Accounts
A regional bank using a modern account-opening platform reduced abandonment by 30%+ and lifted funded accounts by aligning marketing offers, MANTL flows, and branch rescue plays. After standardizing analytics and optimization rituals, they improved time-to-funding and early balance growth without loosening risk policy.
Want to see how an optimized application journey plays out in the real world? Start with: Explore the Banking Case Study.
When you connect campaigns, offers, and MANTL flows to a governed revenue marketing framework, you turn account opening into a repeatable engine for funded accounts, primacy, and digital engagement.
Frequently Asked Questions About Optimizing MANTL’s Application Flow
Turn MANTL Into a Funded-Account Machine
We’ll help you benchmark your current application funnel, prioritize fixes, and orchestrate journeys that convert more high-value applicants into funded, engaged relationships.
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