How Do You Measure MANTL’s Business Impact?
To justify and expand your investment in MANTL-powered digital account opening, you need a measurement model that connects UX improvements to funded accounts, deposit growth, efficiency, and ROI across branches and digital channels.
You measure MANTL’s business impact by tying its digital account opening journeys to conversion, funding, balance growth, cost, and experience metrics. That means tracking how MANTL changes application starts, completion rate, approval-to-funded rate, time-to-open, average initial deposit, digital vs. branch mix, and cost per funded account. When those metrics are connected to deposits, fee income, and customer lifetime value, you can show whether MANTL is accelerating profitable growth—not just improving UX.
What Does “Business Impact” Mean for MANTL?
A Measurement Framework for MANTL & Digital Account Opening
Use this framework to move from “we launched MANTL” to “we can attribute funded accounts, deposits, and ROI directly to MANTL-powered journeys.”
Baseline → Connect → Map → Quantify → Prove → Optimize → Govern
- Baseline your pre-MANTL performance: Capture 6–12 months of historical data for application starts, approval %, funded accounts, time-to-open, and cost per funded account across branches and legacy digital flows.
- Connect the data sources: Integrate MANTL events with your analytics platform, CRM, and core banking system so you can follow each application from click to funding and early balance behavior.
- Map the digital account opening journey: Define standard funnel stages (visit, start, submit, approve, fund, activate) with clear entry/exit criteria for each product, including branch-assisted digital flows.
- Quantify financial impact by stage: Translate incremental improvements—higher completion rate, faster approvals, higher initial funding—into incremental funded accounts, deposit dollars, and fee income.
- Prove impact with cohorts & A/B tests: Compare MANTL vs. non-MANTL cohorts by acquisition channel, product, and region; use champion/challenger page variants to identify the most profitable experiences.
- Optimize marketing around MANTL: Shift media, partner, and email campaigns toward audiences and offers that produce the best MANTL funnel performance and most profitable funded accounts.
- Govern with an executive scorecard: Build a recurring “MANTL impact” dashboard that reports funded accounts, deposits, ROI, and experience metrics monthly to your growth and transformation councils.
MANTL Business Impact Measurement Maturity Matrix
| Capability | From (Ad Hoc) | To (Operationalized) | Owner | Primary KPI |
|---|---|---|---|---|
| Baseline & Targets | No clear pre-MANTL benchmark; success defined as “go live.” | Documented pre-MANTL funnel metrics and signed-off targets for funded accounts, deposits, and ROI. | Executive Sponsor / Finance | Target vs. Actual Deposits, ROI |
| Funnel Analytics | Top-line application counts with limited step-level visibility. | Step-level conversion and abandonment for each product, device, and channel with drill-downs by segment. | Digital / Analytics | Completion Rate, Approvals, Abandonment |
| Funding & Deposit Analytics | Funded accounts tracked loosely; balances not tied to the origin journey. | Per-account funding amounts and 30/90-day balances linked back to MANTL vs. other origination paths. | Finance / Data | Avg. Initial Funding, 90-Day Balance |
| Channel Attribution | Media reports on clicks and impressions only. | Attribution from campaigns to funded accounts and deposits, including assisted branch handoffs. | Marketing / RevOps | Cost per Funded Account, ROMI |
| Operational Efficiency | Manual anecdotal feedback from branch and ops teams. | Measured reduction in manual reviews, rework, call volume, and time-to-open driven by MANTL. | Ops / CX | Time-to-Open, Staff Hours per App |
| Executive Reporting | Project milestone slides focused on tasks and timelines. | Recurring “MANTL Business Impact” scorecard that links deposits, growth, and experience to the platform. | PMO / Transformation Office | Funded Accounts, Net New Deposits, NPS |
Client Snapshot: Turning MANTL Data into a Growth Story
A regional bank implemented MANTL and paired it with a governed measurement model. Within the first year they saw: higher completion rates, a double-digit lift in funded accounts, and faster time-to-open for digital applicants. By combining funnel analytics with deposit and cost data, they were able to show executives a clear ROI story and prioritize additional products and markets for MANTL-powered account opening.
When you connect MANTL telemetry with your core, CRM, and marketing stack, you can move beyond “we digitized account opening” to a concrete business case that supports funding, expansion, and ongoing optimization.
Frequently Asked Questions About Measuring MANTL’s Business Impact
Turn MANTL Metrics into a Clear Growth Narrative
We’ll help you connect MANTL’s digital account opening data to funded accounts, deposits, and ROI so you can confidently communicate impact to your board and growth teams.
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