How Do You Embed Acceleration into RMOS™ Governance?
Journey acceleration sticks when it’s built into how you run RMOS™—not treated as a side project. That means clear decision rights, shared dashboards, and repeatable cadences where Marketing, Sales, and Finance use the same playbook to prioritize, fund, and measure acceleration work.
Embed acceleration into RMOS™ governance by making it a standing agenda, not a one-off initiative. Define journey councils with clear decision rights, anchor meetings around a standard RMOS scorecard, and manage a prioritized backlog of acceleration plays tied to pipeline and revenue. When your operating rhythms, dashboards, and funding decisions all reference journey acceleration, it becomes how you run the revenue engine, not just another campaign theme.
What Matters for Acceleration in RMOS™ Governance?
The RMOS™ Governance Playbook for Journey Acceleration
Use this sequence to integrate acceleration into your RMOS™ governance so that every cadence, dashboard, and investment decision advances the buyer journey.
Clarify → Instrument → Convene → Decide → Fund → Codify
- Clarify RMOS™ decision rights: Define which bodies (e.g., RMOS steering committee, journey councils) can prioritize journeys, approve plays, and reallocate budget. Document charters so acceleration doesn’t fall into the gaps between teams.
- Instrument the RMOS scorecard: Build dashboards (using principles from Execution & Playbooks: Revenue Marketing Dashboard Metrics) that surface conversion, velocity, pipeline, and win rate by journey and segment.
- Convene journey-centric forums: Shift governance meetings from channel updates to journey reviews with cross-functional participation. Each session should end with a shortlist of acceleration opportunities.
- Decide on a focused acceleration backlog: For every journey, maintain a ranked backlog of plays tied to RMOS components—people, process, data, tech, and content. Only launch what you can measure and support through governance.
- Fund and staff the highest-impact plays: Use your RMOS governance to direct spend, capacity, and executive air cover to the initiatives most likely to move acceleration benchmarks, not just the loudest requests.
- Codify and scale what works: When acceleration plays win, convert them into repeatable playbooks, templates, and guardrails inside RMOS, so they become standard operating procedure, not heroic one-offs.
RMOS™ Governance & Acceleration Maturity Matrix
| Capability | From (Ad Hoc) | To (Operationalized) | Owner | Primary KPI |
|---|---|---|---|---|
| Governance Structure | Unclear who owns which journey decisions | Defined RMOS committees and journey councils with charters and decision rights | CRO / CMO | Decision cycle time on journey priorities |
| Cadence & Rituals | Irregular meetings focused on activity updates | Structured weekly/monthly reviews centered on journey acceleration outcomes | RevOps | Adherence to governance calendar |
| Scorecards & Dashboards | Fragmented reports by channel and system | Standard RMOS scorecards for conversion, velocity, and pipeline by journey | Analytics / BI | Time-to-insight for journey decisions |
| Acceleration Backlog | One-off projects with unclear rationale | Prioritized backlog of RMOS improvements tied to quantified impact | Growth / RMOS PMO | % of funded work linked to journey metrics |
| Funding & Resourcing | Budget set annually around channels | Dynamic funding across journeys based on acceleration ROI | Finance / Executive Team | Return on acceleration investments |
| Learning & Playbooks | Wins live in slide decks and tribal knowledge | Codified playbooks embedded in RMOS processes, training, and templates | Enablement / Marketing Ops | Adoption of standardized plays |
Client Snapshot: Governance as the Engine for Acceleration
A leading B2B provider used RMOS-style governance to transform lead management and journey performance. By standing up a cross-functional steering committee, standard scorecards, and a prioritized backlog of journey fixes, they aligned Marketing, Sales, and Finance on where to invest. That governance discipline helped support more than $1B in revenue impact from optimized automation and lead flow. Explore the story in: Transforming Lead Management at Comcast Business.
When acceleration is woven into RMOS™ governance—not bolted on—every meeting, metric, and budget call becomes an opportunity to move buyers faster and more confidently toward revenue.
Frequently Asked Questions about RMOS™ Governance and Acceleration
Make RMOS™ Governance the Driver of Revenue Acceleration
Assess your current model, clarify decision rights, and design governance rhythms that keep acceleration at the center.
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