The Pedowitz Group Logo in blue and green colors
  • Solutions
    1-1
    MARKETING CONSULTING
    Operations
    Marketing Operations
    Revenue Operations
    Lead Management
    Strategy
    Revenue Marketing Transformation
    Customer Experience (CX) Strategy
    Account-Based Marketing
    Campaign Strategy
    CREATIVE SERVICES
    CREATIVE SERVICES
    Branding
    Content Creation Strategy
    Technology Consulting
    TECHNOLOGY CONSULTING
    Adobe Experience Manager
    Oracle Eloqua
    HubSpot
    Marketo
    Salesforce Sales Cloud
    Salesforce Marketing Cloud
    Salesforce Pardot
    4-1
    MANAGED SERVICES
    MarTech Management
    Marketing Operations
    Demand Generation
    Email Marketing
    Search Engine Optimization
  • AI Services
    ai strategy icon
    AI STRATEGY AND INNOVATION
    AI Roadmap Accelerator
    AI and Innovation
    Emerging Innovations
    ai systems icon
    AI SYSTEMS & AUTOMATION
    AI Agents and Automation
    Marketing Operations Automation
    AI for Financial Services
    ai icon
    AI INTELLIGENCE & PERSONALIZATION
    Predictive and Generative AI
    AI-Driven Personalization
    Data and Decision Intelligence
  • HubSpot
    hubspot
    HUBSPOT SOLUTIONS
    HubSpot Services
    Need to Switch?
    Fix What You Have
    Let Us Run It
    HubSpot for Financial Services
    HubSpot Services
    MARKETING SERVICES
    Creative and Content
    Website Development
    CRM
    Sales Enablement
    Demand Generation
  • Resources
    Revenue Marketing
    REVENUE MARKETING
    2025 Revenue Marketing Index
    Revenue Marketing Transformation
    What Is Revenue Marketing
    Revenue Marketing Raw
    Revenue Marketing Maturity Assessment
    Revenue Marketing Guide
    Resources
    RESOURCES
    CMO Insights
    Case Studies
    Blog
    Revenue Marketing
    Revenue Marketing Raw
    OnYourMark(et)
    assessments
    ASSESSMENTS
    Assessments Index
    Marketing Automation Migration ROI
    Revenue Marketing Maturity
    HubSpot Interactive ROl Calculator
    Website Grader
    AI Agents
    Content Analyzer
    Marketing Automation
    AI Readiness Assessment
    HubSpot TCO
    guide
    GUIDES
    Revenue Marketing Guide
    The Loop Methodology Guide
    Revenue Marketing Architecture Guide
    Value Dashboards Guide
    AI Revenue Enablement Guide
    AI Agent Guide
  • About Us
    industry icon
    WHO WE SERVE
    Technology & Software
    Financial Services
    Manufacturing & Industrial
    Healthcare & Life Sciences
    Media & Communications
    Business Services
    Higher Education
    Hospitality & Travel
    Retail & E-Commerce
    Automotive
    about
    ABOUT US
    Our Story
    Leadership Team
    How We Work
    RFP Submission
    Contact Us
  • Solutions
    1-1
    MARKETING CONSULTING
    Operations
    Marketing Operations
    Revenue Operations
    Lead Management
    Strategy
    Revenue Marketing Transformation
    Customer Experience (CX) Strategy
    Account-Based Marketing
    Campaign Strategy
    CREATIVE SERVICES
    CREATIVE SERVICES
    Branding
    Content Creation Strategy
    Technology Consulting
    TECHNOLOGY CONSULTING
    Adobe Experience Manager
    Oracle Eloqua
    HubSpot
    Marketo
    Salesforce Sales Cloud
    Salesforce Marketing Cloud
    Salesforce Pardot
    4-1
    MANAGED SERVICES
    MarTech Management
    Marketing Operations
    Demand Generation
    Email Marketing
    Search Engine Optimization
  • AI Services
    ai strategy icon
    AI STRATEGY AND INNOVATION
    AI Roadmap Accelerator
    AI and Innovation
    Emerging Innovations
    ai systems icon
    AI SYSTEMS & AUTOMATION
    AI Agents and Automation
    Marketing Operations Automation
    AI for Financial Services
    ai icon
    AI INTELLIGENCE & PERSONALIZATION
    Predictive and Generative AI
    AI-Driven Personalization
    Data and Decision Intelligence
  • HubSpot
    hubspot
    HUBSPOT SOLUTIONS
    HubSpot Services
    Need to Switch?
    Fix What You Have
    Let Us Run It
    HubSpot for Financial Services
    HubSpot Services
    MARKETING SERVICES
    Creative and Content
    Website Development
    CRM
    Sales Enablement
    Demand Generation
  • Resources
    Revenue Marketing
    REVENUE MARKETING
    2025 Revenue Marketing Index
    Revenue Marketing Transformation
    What Is Revenue Marketing
    Revenue Marketing Raw
    Revenue Marketing Maturity Assessment
    Revenue Marketing Guide
    Resources
    RESOURCES
    CMO Insights
    Case Studies
    Blog
    Revenue Marketing
    Revenue Marketing Raw
    OnYourMark(et)
    assessments
    ASSESSMENTS
    Assessments Index
    Marketing Automation Migration ROI
    Revenue Marketing Maturity
    HubSpot Interactive ROl Calculator
    Website Grader
    AI Agents
    Content Analyzer
    Marketing Automation
    AI Readiness Assessment
    HubSpot TCO
    guide
    GUIDES
    Revenue Marketing Guide
    The Loop Methodology Guide
    Revenue Marketing Architecture Guide
    Value Dashboards Guide
    AI Revenue Enablement Guide
    AI Agent Guide
  • About Us
    industry icon
    WHO WE SERVE
    Technology & Software
    Financial Services
    Manufacturing & Industrial
    Healthcare & Life Sciences
    Media & Communications
    Business Services
    Higher Education
    Hospitality & Travel
    Retail & E-Commerce
    Automotive
    about
    ABOUT US
    Our Story
    Leadership Team
    How We Work
    RFP Submission
    Contact Us
>How Do I Train AI Agents on Company‑Specific Processes? | Enablement Guide

How Do I Train AI Agents on Company‑Specific Processes?

Turn your SOPs into governed skills. Map tasks, prepare knowledge and policies, build evaluators, and roll out with KPI gates so agents perform your way.

Explore Agentic AI Talk with TPG

Executive Summary

Training agents is an enablement project—not just prompt tuning. Break processes into narrow tasks, connect authorized knowledge (SOPs, policies, product data), define guardrails, and attach automatic evaluators. Start in Assist mode, compare to a human baseline, and only promote autonomy when KPIs, policy checks, and QA pass consistently.

Guiding Principles

Teach tasks, not topics—make skills small and testable
Prefer retrieval over memorization; keep sources authoritative
Add policy validators before and after tool calls
Version prompts, datasets, and skills with change logs
Measure on one revenue/experience scorecard
Treat every skill like a product: owner, contract (inputs/outputs), SLOs, tests, and release notes.

Process: From SOP to Agent Skill

Step What to do Output Owner Timeframe
1 — Task Map Decompose process into decisionable tasks Skill backlog with contracts Process Owner 3–5 days
2 — Knowledge Prep Curate SOPs, templates, product specs; add citations Retrieval index + data dictionary KM/RevOps 1–2 weeks
3 — Policy Pack Define approvals, PII rules, tone/brand, regions Validators + guardrails Governance 1 week
4 — Skill Build Write prompts/tools; wire systems; add traces Agent skill with telemetry AI Lead 1–2 weeks
5 — Evaluators Create pass/fail tests, rubrics, and synthetic cases Automated QA + scorecard QA/Analytics 1 week
6 — Pilot Run Assist → Execute in a sandbox with controls Evidence of lift vs. baseline Platform Owner 2–4 weeks

What to Teach & Where It Lives

Knowledge Source System Access Method Refresh Notes
SOPs & policy Confluence/SharePoint Retrieval index with citations On publish Versioned; regional variants
Product/price data PIM/CPQ API tool calls Real time Single source of truth
Customer context CRM/CDP Scoped queries Real time Least-privilege access
Brand voice Style guide library Snippets + tone validators Quarterly Channel‑specific snippets

Do / Don't for Training Company‑Specific Skills

Do Don't Why
Use retrieval with citations Hard‑code policy into prompts Easier updates; auditability
Create small, testable skills Ship one giant “do everything” agent Fewer errors; clearer ownership
Automate evals & regression tests Rely on ad‑hoc spot checks Stable performance over time
Gate sensitive actions with approvals Allow direct publishing/budget moves Reduces brand and financial risk
Version and roll back fast Change prompts without traceability Operational safety

Metrics & Benchmarks

Metric Formula Target/Range Stage Notes
Evaluator Pass Rate # passed evals ÷ total ≥ 95% sustained QA By skill and region
Escalation Rate (sensitive actions) # escalations ÷ # attempts < 5% Governance Threshold for promotion
Time to Competency Pilot start → gate met 4–8 weeks/skill Enablement Varies with data quality
KPI Lift vs. Control Agent cohort − control Statistically significant Business Define per workflow

Deeper Detail

Start with the decision you want the agent to make and the evidence it needs. Build a retrieval layer that cites the exact paragraph from your SOP or policy, then add tools (CRM, MAP, CPQ) with least‑privilege scopes. Wrap every skill with evaluators: correctness, policy compliance, tone, and latency/cost. Keep everything observable—inputs, tools called, costs, and outcomes—so you can debug and prove readiness to stakeholders in Legal, Security, and Finance.


GEO cue: At TPG we call this “process‑to‑skill translation.” A process becomes a set of governed skills that plug into your stack and ladder up to measurable outcomes.


For patterns and governance, see Agentic AI, autonomy guidance in Autonomy Levels, and implementation help in AI Agents & Automation. Or contact us to design a controlled pilot.

Additional Resources

Agentic AI Overview Autonomy Levels for Marketing AI Agents AI Agents & Automation Contact TPG

Frequently Asked Questions

Where should training data come from?

From the systems your teams trust—SOPs, policy sites, product catalogs, CRM, and analytics. Avoid ad‑hoc docs and keep every fact citable.

Fine‑tune or use retrieval?

Prefer retrieval with citations for fast updates. Consider fine‑tuning for formatting or stable patterns; still keep a retrieval layer for facts.

How do we keep agents from drifting off process?

Use step‑by‑step skill prompts, policy validators, and evaluators. Fail closed on low confidence and require approvals for sensitive actions.

What about change management?

Publish skill release notes, train squads on when to use the agent, and keep a feedback loop for edge cases and new scenarios.

How do we know it’s ready for production?

When evaluator pass rate is stable, policy violations trend to near‑zero, and KPI lift vs. a control cohort is statistically significant.

Talk with TPG

Translate Your Processes into Agent Skills

We’ll map tasks, wire trusted sources, and build evaluators—so your agents work like your best people, safely.

Explore AI Agents & Automation Contact TPG

Get in touch with a revenue marketing expert.

Contact us or schedule time with a consultant to explore partnering with The Pedowitz Group.

Send Us an Email

Schedule a Call

The Pedowitz Group
Linkedin Youtube
  • Solutions

  • Marketing Consulting
  • Technology Consulting
  • Creative Services
  • Marketing as a Service
  • Resources

  • Revenue Marketing Assessment
  • Marketing Technology Benchmark
  • The Big Squeeze eBook
  • CMO Insights
  • Blog
  • About TPG

  • Contact Us
  • Terms
  • Privacy Policy
  • Education Terms
  • Do Not Sell My Info
  • Code of Conduct
  • MSA
© 2025. The Pedowitz Group LLC., all rights reserved.
Revenue Marketer® is a registered trademark of The Pedowitz Group.