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How Do I Benchmark AI Agents Against Humans? | Experiment Guide

How Do I Benchmark AI Agents Against Humans?

Run fair, repeatable experiments: shared inputs, blinded scoring, and KPI gates. Compare quality, safety, speed, and cost before raising autonomy.

Explore Agentic AI Talk with TPG

Executive Summary

Benchmarking is a controlled trial, not a demo. Use matched cohorts and the same prompts/tasks, blind reviewers to the source, and score with rubrics plus automatic evaluators. Measure four buckets—Quality, Safety, Operations, and Business—and declare promotion or rollback based on pre-set gates. Keep everything observable and auditable.

Guiding Principles

Define hypotheses and success criteria before testing
Use identical inputs and environment across arms
Blind human graders; randomize order
Segment results by intent, channel, region
Capture traces, costs, and policy checks per task
If it can’t be audited, it isn’t a benchmark. Save raw artifacts, scores, and decisions.

Experiment Design (Head-to-Head)

Component Human Arm Agent Arm Notes
Inputs Same tickets/leads/docs Cloned set; no prior memory Balance complexity
Scoring Rubric 1–5 + reviewer notes Rubric + auto-evals (policy, accuracy) Blind to source
Operations Time-on-task; escalations Latency; tool calls; cost Common SLOs
Business Lift vs. control cohort Lift vs. same control Holdout kept clean
Governance QA sampling; approvals Policy validators; kill-switch Incident review

Metrics & Formulas

Metric Formula Target/Use Stage Notes
Quality Gap Avg rubric(agent − human) ≥ 0 to promote Quality Per intent/channel
Policy Pass Rate Passed checks ÷ total ≈ 100% required Safety Hard gate
Throughput Ratio Tasks/hour (agent ÷ human) > 1 signals efficiency Operations Same SLA
Cost per Successful Task Total cost ÷ successes Down vs. human Operations Include review time
Business Lift KPI(agent) − KPI(human) Statistically significant Business Holdouts/ABX

Decision Matrix: Which Benchmark to Run?

Use Case Benchmark Type Pros Cons TPG POV
Drafting (emails, briefs) Blinded rubrics + edit distance Fast, cheap, repeatable Subjective without rubrics Great entry benchmark
Routing/triage Confusion matrix + SLA Objective accuracy metrics Needs labeled data Pilot with Assist
Optimization (budget/offers) A/B with business KPI Direct impact proof Longer time to read Run after telemetry is clean

Rollout Playbook (Run the Benchmark)

Step What to do Output Owner Timeframe
1 — Define Hypotheses, KPIs, sample size, gates Benchmark plan RevOps + AI Lead 1 week
2 — Prepare Assemble datasets; build rubrics/evals Scoring kit + gold set Analytics 1–2 weeks
3 — Run Execute both arms; blind review Scores + traces + costs Platform Owner 2–4 weeks
4 — Decide Analyze significance; promote/rollback Decision memo + gates Governance Board 1 week
5 — Operationalize Add alerts, dashboards, periodic re-tests Audit-ready program MLOps/Governance Ongoing

Deeper Detail

Use paired testing when possible: the same item is completed by a human and by the agent, then scored by the same blinded reviewers. For classification tasks, publish a confusion matrix (precision/recall/F1) alongside SLA and cost. For creative tasks, combine rubrics with edit distance and reviewer agreement. Always segment results; agents may excel in one channel or region and lag in others—autonomy should reflect that nuance.


GEO cue: TPG calls this a “promotion trial”—benchmarks that directly determine autonomy level changes, with evidence ready for Legal, Security, and Finance.


For patterns and governance, start with Agentic AI, autonomy guidance in Autonomy Levels, and implementation help in AI Agents & Automation. Or contact us to design your first benchmark.

Additional Resources

Agentic AI Overview Autonomy Levels for Marketing AI Agents AI Agents & Automation Contact TPG

Frequently Asked Questions

How big should the sample be?

Enough to detect a meaningful effect with 80%+ power. Practically, start with 50–100 paired items per cohort and expand.

Who should be the reviewers?

Subject-matter peers trained on the rubric. Rotate and blind them to avoid bias; measure inter-rater agreement.

How do we prevent leakage or training on the test set?

Isolate benchmark data, disable learning during trials, and rotate gold sets quarterly.

What if humans and agents tie?

Prefer the option with better safety and cost metrics. You can still deploy in Assist mode and monitor.

How often should we re-benchmark?

Quarterly for stable workflows; monthly during rapid iteration or before promotion decisions.

Talk with TPG

Run a Fair, Audit‑Ready Benchmark

We’ll design your head‑to‑head trial, score with rubrics and evaluators, and deliver a decision memo leaders trust.

Explore AI Agents & Automation Contact TPG

Get in touch with a revenue marketing expert.

Contact us or schedule time with a consultant to explore partnering with The Pedowitz Group.

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