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How We Help Partners Run Digital Campaigns

Launch, manage, and optimize through‑partner campaigns that generate demand, route leads, and prove revenue—without creating chaos for your partners or your ops team.

Take the Revenue Marketing Maturity Assessment Get the Revenue Marketing eGuide

We help alliances and channel teams run digital campaigns with a repeatable partner playbook: centrally built, co-brandable assets and landing pages; shared audiences and budgets; lead routing with SLAs to vendors, distributors, or partner CRMs; and closed-loop attribution to opportunities and pipeline. Partners get easy, compliant execution; you get scalable programs, visibility, and revenue proof.

What Partners Need To Succeed

Packaged Plays — Ready-to-launch email, ads, social, and landing pages with co-branding and disclosure controls.
Audience Sharing (Privacy-Safe) — Opt-in lists, intent segments, and retargeting rules partners can activate without data leakage.
Simple Execution — Step-by-step checklists, pre-approved content, and lightweight workflows partners can run in days, not months.
Lead Handling & SLAs — Route net-new and co-sell leads to the right team (vendor, disti, partner) with time-to-first-touch targets.
Attribution to Pipeline — Tie plays to contact→opportunity→revenue, including MDF and joint offers.
Enablement — Playbooks, offer talk-tracks, and objection handling to turn campaign responses into meetings.

The Through‑Partner Digital Campaign Playbook

Use this sequence to build repeatable, co-marketed campaigns that scale across partners and regions.

Design → Enable → Launch → Route → Nurture → Convert → Report

  • Design packaged plays: Choose 3–5 offers (e.g., assessments, demos, trials) and bundle email, ads, landing page, and social copy with co-brand areas.
  • Enable partners: Provide brand guidelines, field mapping to partner CRMs, and a 30‑minute “how to launch” checklist.
  • Launch jointly: Share target segments and budgets; activate paid + email + social with tracking parameters and MDF guidelines.
  • Route leads with SLAs: Rules send hand-raisers to vendor BDRs, disti, or partner sellers; alerts enforce speed-to-first-touch.
  • Nurture together: Automated follow-ups from the partner brand; joint webinars and workshops to accelerate sales cycles.
  • Convert and co‑sell: Partner-ready talk tracks, demo flows, and mutual action plans drive meetings → opportunities.
  • Report & reimburse: Attribute campaign touches to pipeline and revenue; reconcile MDF and showcase partner wins.

Partner Campaign Capability Maturity Matrix

Capability From (Ad Hoc) To (Operationalized) Owner Primary KPI
Play Library One-off emails and assets Versioned, co-brandable plays with offer, copy, and creative Channel Marketing Partner Adoption %
Partner Enablement Unclear steps Guided “launch in a day” checklist and short trainings Partner Enablement Time-to-Launch
Lead Routing & SLAs Manual spreadsheets Automated routing to vendor/distributor/partner with alerts RevOps Speed-to-First-Touch
Data & Attribution Clicks and vanity metrics Contact → Opportunity → Revenue attribution, MDF reconciliation Analytics/RevOps Pipeline Influenced
Offer Mix Generic CTAs Value-led offers (assessments, workshops, trials) aligned to ICP Product Marketing Response-to-Meeting %
Co‑Sell Process Ad hoc coordination Mutual action plans and handoffs with partner sellers Alliances/Sales Win Rate

Client Snapshot: Scaling a Joint Webinar Play

A SaaS vendor packaged a co-branded webinar + follow-up sequence for 60+ partners. With shared audiences, automated routing, and partner talk tracks, they tripled meetings booked and attributed multi-million‑dollar pipeline to the program.

Standardize your through‑partner offers and tracking with our Revenue Marketing Transformation approach to make campaigns easy for partners—and measurable for you.

Frequently Asked Questions about Through‑Partner Digital Campaigns

How do you make it easy for partners to launch?
We provide packaged plays with co-brandable assets, pre-approved copy, and a short checklist so partners can launch in a day.
How are leads routed and followed up?
Routing rules send leads to vendor BDRs, distributors, or partner sellers. Alerts and SLAs ensure timely follow-up and shared visibility.
Can you attribute to pipeline and revenue?
Yes. We track contact→opportunity→revenue across both vendor and partner systems and reconcile MDF against results.
What offers work best in partner channels?
Assessment, workshop, and demo offers tend to convert well, especially when matched to ICP pain and partner specialization.
How do you protect data privacy?
We use consented audiences, governed sharing, and role-based access so partners can activate campaigns without exposing sensitive data.

Ready to Operationalize Partner Campaigns?

Assess your program’s strengths and gaps, then prioritize the plays that partners will actually run.

Take the Revenue Marketing Maturity Assessment
Explore More
Revenue Marketing Transformation (RM6™) Revenue Marketing eGuide Revenue Marketing Maturity Assessment

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Contact us or schedule time with a consultant to explore partnering with The Pedowitz Group.

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