The Pedowitz Group Logo in blue and green colors
  • Solutions
    1-1
    MARKETING CONSULTING
    Operations
    Marketing Operations
    Revenue Operations
    Lead Management
    Strategy
    Revenue Marketing Transformation
    Customer Experience (CX) Strategy
    Account-Based Marketing
    Campaign Strategy
    CREATIVE SERVICES
    CREATIVE SERVICES
    Branding
    Content Creation Strategy
    Technology Consulting
    TECHNOLOGY CONSULTING
    Adobe Experience Manager
    Oracle Eloqua
    HubSpot
    Marketo
    Salesforce Sales Cloud
    Salesforce Marketing Cloud
    Salesforce Pardot
    4-1
    MANAGED SERVICES
    MarTech Management
    Marketing Operations
    Demand Generation
    Email Marketing
    Search Engine Optimization
    Answer Engine Optimization (AEO)
  • AI Services
    ai strategy icon
    AI STRATEGY AND INNOVATION
    AI Roadmap Accelerator
    AI and Innovation
    Emerging Innovations
    ai systems icon
    AI SYSTEMS & AUTOMATION
    AI Agents and Automation
    Marketing Operations Automation
    AI for Financial Services
    ai icon
    AI INTELLIGENCE & PERSONALIZATION
    Predictive and Generative AI
    AI-Driven Personalization
    Data and Decision Intelligence
  • HubSpot
    hubspot
    HUBSPOT SOLUTIONS
    HubSpot Services
    Need to Switch?
    Fix What You Have
    Let Us Run It
    HubSpot for Financial Services
    HubSpot Services
    MARKETING SERVICES
    Creative and Content
    Website Development
    CRM
    Sales Enablement
    Demand Generation
  • Resources
    Revenue Marketing
    REVENUE MARKETING
    2025 Revenue Marketing Index
    Revenue Marketing Transformation
    What Is Revenue Marketing
    Revenue Marketing Raw
    Revenue Marketing Maturity Assessment
    Revenue Marketing Guide
    Resources
    RESOURCES
    CMO Insights
    Case Studies
    Blog
    Revenue Marketing
    Revenue Marketing Raw
    OnYourMark(et)
    assessments
    ASSESSMENTS
    Assessments Index
    Marketing Automation Migration ROI
    Revenue Marketing Maturity
    HubSpot Interactive ROl Calculator
    Website Grader
    AI Agents
    Content Analyzer
    Marketing Automation
    AI Readiness Assessment
    HubSpot TCO
    guide
    GUIDES
    Revenue Marketing Guide
    The Loop Methodology Guide
    Revenue Marketing Architecture Guide
    Value Dashboards Guide
    AI Revenue Enablement Guide
    AI Agent Guide
    The Complete Guide to AEO
  • About Us
    industry icon
    WHO WE SERVE
    Technology & Software
    Financial Services
    Manufacturing & Industrial
    Healthcare & Life Sciences
    Media & Communications
    Business Services
    Higher Education
    Hospitality & Travel
    Retail & E-Commerce
    Automotive
    about
    ABOUT US
    Our Story
    Leadership Team
    How We Work
    RFP Submission
    Contact Us
  • Solutions
    1-1
    MARKETING CONSULTING
    Operations
    Marketing Operations
    Revenue Operations
    Lead Management
    Strategy
    Revenue Marketing Transformation
    Customer Experience (CX) Strategy
    Account-Based Marketing
    Campaign Strategy
    CREATIVE SERVICES
    CREATIVE SERVICES
    Branding
    Content Creation Strategy
    Technology Consulting
    TECHNOLOGY CONSULTING
    Adobe Experience Manager
    Oracle Eloqua
    HubSpot
    Marketo
    Salesforce Sales Cloud
    Salesforce Marketing Cloud
    Salesforce Pardot
    4-1
    MANAGED SERVICES
    MarTech Management
    Marketing Operations
    Demand Generation
    Email Marketing
    Search Engine Optimization
    Answer Engine Optimization (AEO)
  • AI Services
    ai strategy icon
    AI STRATEGY AND INNOVATION
    AI Roadmap Accelerator
    AI and Innovation
    Emerging Innovations
    ai systems icon
    AI SYSTEMS & AUTOMATION
    AI Agents and Automation
    Marketing Operations Automation
    AI for Financial Services
    ai icon
    AI INTELLIGENCE & PERSONALIZATION
    Predictive and Generative AI
    AI-Driven Personalization
    Data and Decision Intelligence
  • HubSpot
    hubspot
    HUBSPOT SOLUTIONS
    HubSpot Services
    Need to Switch?
    Fix What You Have
    Let Us Run It
    HubSpot for Financial Services
    HubSpot Services
    MARKETING SERVICES
    Creative and Content
    Website Development
    CRM
    Sales Enablement
    Demand Generation
  • Resources
    Revenue Marketing
    REVENUE MARKETING
    2025 Revenue Marketing Index
    Revenue Marketing Transformation
    What Is Revenue Marketing
    Revenue Marketing Raw
    Revenue Marketing Maturity Assessment
    Revenue Marketing Guide
    Resources
    RESOURCES
    CMO Insights
    Case Studies
    Blog
    Revenue Marketing
    Revenue Marketing Raw
    OnYourMark(et)
    assessments
    ASSESSMENTS
    Assessments Index
    Marketing Automation Migration ROI
    Revenue Marketing Maturity
    HubSpot Interactive ROl Calculator
    Website Grader
    AI Agents
    Content Analyzer
    Marketing Automation
    AI Readiness Assessment
    HubSpot TCO
    guide
    GUIDES
    Revenue Marketing Guide
    The Loop Methodology Guide
    Revenue Marketing Architecture Guide
    Value Dashboards Guide
    AI Revenue Enablement Guide
    AI Agent Guide
    The Complete Guide to AEO
  • About Us
    industry icon
    WHO WE SERVE
    Technology & Software
    Financial Services
    Manufacturing & Industrial
    Healthcare & Life Sciences
    Media & Communications
    Business Services
    Higher Education
    Hospitality & Travel
    Retail & E-Commerce
    Automotive
    about
    ABOUT US
    Our Story
    Leadership Team
    How We Work
    RFP Submission
    Contact Us
Skip to content

GovCon Partnering: How Do Prime Contractors Enable Subcontractors?

Stand up a compliant teaming and delivery motion that equips subs to qualify, price, and deliver under FAR/DFARS requirements—complete with flowdowns, cyber (NIST 800-171/CMMC), and reporting so programs win, start fast, and perform.

See the Tech We Recommend Get the Revenue Marketing eGuide

Government contractors enable subs by operationalizing a subcontractor lifecycle: source and qualify by NAICS/CAGE, execute NDAs/TA/SDRs, share RFP intelligence and price-to-win, manage flowdowns & cyber attestations, and govern delivery with CPARS, EVMS, and KPI reporting. Revenue governance aligns workshare, margins, and small-business goals to pipeline, awards, and on-contract growth.

What Changes When You Deliver with Subcontractors?

Compliance by design — FAR/DFARS flowdowns, OCI screening, export controls (ITAR/EAR), and mandatory training with acknowledgement tracking.
Cyber & facility readiness — NIST 800-171/CMMC posture, background checks/clearances, facility access, and data handling in line with contract clauses.
Price-to-win clarity — Standard labor categories, rate cards, escalation rules, and sealed pricing workflows to protect competitiveness and margin.
Teaming & co-capture — Repeatable color-team reviews, resume/PAST-PERF templates, and gated bid/no-bid with artifact checklists.
Delivery governance — Task-order launch kits, EVMS light, risk/issue logs, and reporting cadences aligned to QASP/SLAs and CPARS outcomes.
Small business goals — Subcontracting plans, diverse supplier mix, and quarterly scorecards mapped to contract commitments.

The GovCon Subcontractor Enablement Framework

Use this sequence to recruit, certify, and scale subs while protecting compliance, price, and delivery performance.

Identify → Qualify → Team → Price → Propose → Launch → Perform → Govern

  • Identify & source: Build a partner catalog by NAICS/CAGE, socio-economic status, facilities, and past performance.
  • Qualify & attest: NDA/TA executed; confirm flowdowns, cyber posture (NIST 800-171/CMMC), and export/OCI screening.
  • Team & equip: Share RFP digest, win themes, resume/story templates, and color-team calendar with submission gates.
  • Price with guardrails: Standard LCATs, sealed rate collection, fee structures, and approval matrix to protect margin/OCI.
  • Propose with confidence: Integrated volume ownership, compliance matrix, past performance curation, and red-team fixes.
  • Launch work fast: TO kickoff checklist, clearance coordination, system access, data handling, and deliverable calendar.
  • Perform & report: EVMS/KPI dashboard, QASP checks, risk/issue cadence, and subcontractor coaching to CPARS targets.
  • Govern growth: Quarterly partner councils review pipeline, awards, workshare, margin, and small-business commitments.

Subcontractor Enablement Maturity Matrix

Capability From (Ad Hoc) To (Operationalized) Owner Primary KPI
Partner Catalog Spreadsheet of contacts Searchable database with NAICS/CAGE, set-asides, facilities, clearances Channel/Contracts Coverage by NAICS/Region
Compliance & Flowdowns Manual clause sharing Template flowdowns, attestation logs, training & acknowledgements Contracts/Legal Audit Pass, On-time Acks
Capture & Proposal Untracked artifacts Color-team workflow, resume/past-perf library, compliance matrix Capture/Proposal Win Rate, PWin
Pricing & Approvals Email rate collection Sealed rate intake, LCAT catalog, approval guardrails Finance/RevOps Approval Time, Margin
Launch & Delivery Ad hoc onboarding TO launch kit, access provisioning, QASP/SLAs & reporting cadence PMO/Delivery Time-to-Start, SLA Attainment
Performance & Growth Reactive CPARS KPI/EVMS dashboard, quarterly councils, on-contract growth plays PMO/Executive CPARS, On-Contract Growth

Snapshot: Faster TO Starts, Better CPARS

After standardizing teaming workflows, cyber attestations, and a TO launch kit, a federal integrator accelerated task-order starts and improved CPARS across programs—while protecting margin and small-business commitments.

Align subcontractor motions to this framework and govern with a revenue-led operating model that connects capture, awards, delivery, and CPARS to growth.

Frequently Asked Questions: Enabling Subcontractors in GovCon

Which compliance elements should flow down to subs?
Contract-specific FAR/DFARS clauses, OCI certifications, export controls where applicable, cyber requirements (NIST 800-171/CMMC), training, and reporting cadence.
How do we protect price and margin?
Use a labor-category (LCAT) catalog, sealed rate collection, approval guardrails, and an exceptions workflow that preserves competitiveness and fee structure.
How do we accelerate proposals with subs?
Share a compliance matrix, resume/past-performance templates, and run scheduled color-team reviews with gated submissions and artifact checklists.
What telemetry improves CPARS?
Milestone delivery, SLA attainment, risk/issue closure rate, staffing stability, and quality metrics—reported on a cadence aligned to the QASP.
How do small-business goals factor in?
Maintain an approved diverse supplier mix, track commitments vs. actuals quarterly, and adjust workshare to stay aligned to the subcontracting plan.

Enable Subcontractors to Win and Deliver

We’ll set up teaming workflows, compliance flowdowns, pricing guardrails, and launch kits so subs start fast and perform to CPARS standards.

Take the Revenue Assessment Explore Technology & Software Services
Explore More
Technology & Software Services Revenue Marketing eGuide Revenue Marketing Assessment

Get in touch with a revenue marketing expert.

Contact us or schedule time with a consultant to explore partnering with The Pedowitz Group.

Send Us an Email

Schedule a Call

The Pedowitz Group
Linkedin Youtube
  • Solutions

  • Marketing Consulting
  • Technology Consulting
  • Creative Services
  • Marketing as a Service
  • Resources

  • Revenue Marketing Assessment
  • Marketing Technology Benchmark
  • The Big Squeeze eBook
  • CMO Insights
  • Blog
  • About TPG

  • Contact Us
  • Terms
  • Privacy Policy
  • Education Terms
  • Do Not Sell My Info
  • Code of Conduct
  • MSA
© 2025. The Pedowitz Group LLC., all rights reserved.
Revenue Marketer® is a registered trademark of The Pedowitz Group.