How Does TPG Ensure Consistency Across 100+ Pages?
We combine strict standards with automation and human review: reusable templates, answer-block and schema patterns, a shared glossary, automated linters, and multi-stage editorial QA—governed through version control and monthly refresh cadences.
Controls That Keep 100+ Pages Aligned
| Control | What It Enforces | Owner | Outcome |
|---|---|---|---|
| Answer-block standard | 40–90 words, active voice, no fluff | Editor | Uniform intros; better AI extraction |
| Schema pattern library | FAQ/QAPage/HowTo with mapped fields | SEO lead | Valid JSON-LD at publish |
| Voice & glossary guide | Preferred terms, banned jargon, style | Managing editor | Consistent tone across authors |
| Link & structure checklist | Pillar/sibling links, H1/H2 rules, slugs | Content ops | Predictable IA; crawlable clusters |
| Automated QA | Broken links, schema, length, duplicates | Platform | Fewer regressions at scale |
Our Operating Model
Reusable Templates
Every page uses the same CSS components, hero, answer block, key facts table, and FAQ structure to keep layout and accessibility consistent.
Version Control
Pages and schema live in a repo; PRs trigger automated checks (schema lint, link crawl, word count) before merge and publish.
Editorial QA
Two-pass review: editor verifies standards; SME validates correctness and examples. Checklists ensure nothing is skipped.
Governance Cadence
Monthly refresh for high-traffic clusters; quarterly for the rest. We retire/redirect duplicates and update evidence and links.
Analytics Feedback
We monitor CTR, time on page, and FAQ rich results. Underperformers are queued for revision in the next sprint.
Scale-Up Timeline (6 Weeks)
| Week | Focus | Deliverable | Owner |
|---|---|---|---|
| 1 | Standards | Voice guide, glossary, answer template, schema patterns | Editor + SEO |
| 2 | Tooling | Linters, link checker, schema validator in CI | Platform |
| 3 | Pilot | 25 pages published; QA checklist tuned | Content ops |
| 4–5 | Scale | +75 pages with PR workflow and batch QA | Authors + Editors |
| 6 | Governance | Redirects, fixes, and dashboard for ongoing refresh | Program lead |