Transform Your Eloqua Experience
From Migration Challenges to Marketing Excellence
Hannah, we understand the unique challenges you're facing with your Eloqua migration and limited resources. Let's turn your marketing operations into a competitive advantage.
We Know Your Battle: 1.7% vs. 32%
While Tableau commands 32% market share, ibi holds unique advantages they can't match
Your David vs. Goliath Reality
Power BI, Qlik, Looker following
They own the "easy UI" narrative
But you solve what they can't
Mainframe + hybrid complexity
Data integration supremacy
Where others fail, you excel
The Real Competitive Challenge
You're not losing on features - you're losing on perception:
• Tableau/Power BI win on "ease of use" and ecosystem lock-in
• Looker (Google) owns the "modern embedded analytics" story
• Qlik Sense pushes "AI-driven associative exploration"
• Spotfire claims "advanced predictive analytics"
But NONE handle mainframe modernization, complex data integration, or true hybrid enterprise environments like WebFOCUS
Your Strategic Campaign Framework
Campaign Execution = Table Stakes
- Reliable delivery of 15-20 emails/month
- Error-free execution protects your credibility
- Frees Hannah to focus on positioning, not production
AI-Augmented Content Strategy
- AI first drafts stretch your budget 3x
- TPG strategy layer ensures market readiness
- Outproduce Tableau's content machine
Your Positioning Framework
"We understand ibi's challenge: a two-person marketing team charged with running enterprise-level campaigns, differentiating in a market dominated by Tableau and Power BI, all while recovering from a difficult Eloqua migration."
Our proposal balances reliable campaign execution with strategic support to amplify your differentiation
We're here not just to run campaigns — but to help ibi win its market story.
We Understand Your Challenges
Your migration from Pardot hasn't gone as planned. We've helped dozens of companies navigate similar transitions.
Migration Complications
IP warming issues, blacklisting, and integration problems with Oracle Fusion have disrupted your operations.
We'll fix it right.
Limited Resources
With just 2 marketing team members and Hannah's upcoming maternity leave, you need reliable support.
We'll be your extended team.
Reporting Gaps
Campaign attribution issues and missing omnichannel visibility are limiting your ability to prove ROI.
We'll build your dashboards.
Your Tailored Solution: $5,000/Month
A flexible, comprehensive approach that grows with your needs
Emails/Month
Full campaign production
Annual Optimization
Strategic improvements
Enhanced Content
AI-powered creation
Flexible Budget
Rebalance as needed
Investment Breakdown
Complete Marketing Operations Package
Everything you need to succeed with Eloqua
- 5 campaigns/month (15-20 emails total)
- 2 Virtual Events with 5-email sequences each
- 1 Monthly Newsletter
- 2 Alternating Campaigns (ABM or Events)
- Full QA and testing included
- Eloqua optimization & reporting fixes
- Campaign attribution setup
- Messaging & positioning refinement
- Content creation (datasheets, blogs, decks)
- AI-enhanced workflows for efficiency
Content Creation Services
Leverage your $2,500/month content retainer for maximum impact
300-word insights piece
Data visualization design
Two-page success story
5 campaign emails
800-word thought piece
Short-form animated
15-page presentation
6-page deep dive
8-page graphic rich
Smart Budgeting Tip: Your $30K annual content budget could produce 20 blogs, 3-4 case studies, or 2 comprehensive white papers with supporting materials.
Competitive Campaigns That Win
Against Tableau (32% share)
Message: "Pretty Dashboards Don't Integrate Legacy Data"
Campaign positioning WebFOCUS as the enterprise solution when Tableau fails at complex data integration. Target IT leaders frustrated with Tableau's limitations in mainframe environments.
Against Power BI (Microsoft)
Message: "Hidden Costs of 'Free' BI"
TCO calculator showing Power BI's real costs: Premium licenses, Azure charges, consulting fees. WebFOCUS's all-inclusive approach saves 40% over 3 years.
Against Looker (Google)
Message: "Modern BI + Legacy Reality"
Position WebFOCUS as the bridge between modern analytics and enterprise complexity. Looker can't touch your mainframe data - we modernize it.
GTM Messaging Refresh Framework
From Feature Lists...
- ❌ "Comprehensive BI platform"
- ❌ "50 years of experience"
- ❌ "Data integration capabilities"
- ❌ "Scalable solution"
- ❌ "Enterprise reporting"
...To Business Outcomes
- ✓ "Unite ALL your data, even mainframe"
- ✓ "Where Tableau fails, WebFOCUS delivers"
- ✓ "No data left behind"
- ✓ "Complex made simple"
- ✓ "The BI that IT actually trusts"
Quarterly Health Check & Attribution Setup
Week 1-2: Fix Oracle Fusion sync → Enable proper attribution
Month 1: Set up omnichannel campaign tracking (beyond email)
Quarterly: Eloqua health check + competitive win/loss analysis
Ongoing: A/B test messaging against Tableau/Power BI positioning
"TPG helped us reframe from competing on features to owning our differentiation"
- Enterprise software client competing against market leaders
Why The Pedowitz Group?
Award-winning Eloqua expertise with a track record of success
Eloqua Excellence
Multiple Oracle Eloqua awards and certifications. We're currently handling similar Pardot→Eloqua migrations for enterprise clients.
Smart Resource Mix
80-90% cost-efficient nearshore team for production, 10-20% senior TPG resources for QA and strategy. Best value without compromising quality.
Flexible Partnership
Rebalance between production and strategic work anytime. Use budget faster for urgent projects or maintain steady support.
Your Success Timeline
Week 1-2
Quick Start
NDA signed, environment audit, fix critical integration issues
Week 3-4
Campaign Takeover
Begin managing October/November campaigns, establish workflows
Month 2
Full Production
Seamless support during Hannah's leave, campaign attribution setup
Month 3+
Optimization & Growth
Enhanced reporting, content creation, strategic improvements
Ready to Transform Your Marketing Operations?
Let's ensure seamless support before your October leave
Jeff Pedowitz, President & CEO
The Pedowitz Group
Your Partner in Marketing Excellence