How Do I Capture Visitor Information Before They Leave My Site Using HubSpot Marketing Hub Forms?
Stop abandonment with the right moment + the right ask. Use HubSpot to trigger exit-intent pop-ups and short, value-driven forms—so more visitors convert before they go.
Configure an exit-intent experience in HubSpot that shows a concise offer and form when a visitor is about to leave (e.g., cursor moves toward the browser bar). Use HubSpot CTAs (pop-up/slide-in) or reveal an embedded HubSpot form with a tiny script. Keep fields to 1–3, target by page or campaign, and optimize with HubSpot analytics.
Exit-Intent Lead Capture Checklist
How It Works with HubSpot
Build the form in HubSpot, then decide how to present it: (A) create a HubSpot CTA (pop-up box or slide-in) and connect your form, or (B) embed the HubSpot form on the page and reveal it only when exit-intent is detected. Both methods let you target audiences, style the experience, and analyze results in HubSpot.
Exit-Intent Setup Playbook (10 Steps)
- Define the value: choose one high-intent offer (e.g., "Grab the checklist").
- Build your form: create a HubSpot form with 1–3 fields; enable GDPR notices if needed.
- Create the experience: HubSpot CTA pop-up/slide-in or plan to reveal an embedded form.
- Set the trigger: exit-intent (desktop), time-on-page, or scroll threshold.
- Targeting rules: include/exclude URLs, devices, countries, campaigns.
- Design: concise headline, 1–2 benefits, trust elements; accessible colors and focus states.
- Frequency: cap impressions; suppress after submit to avoid repetition.
- QA: test on major browsers; verify events, hidden fields, and tracking.
- Launch & measure: monitor views → submissions → conversion rate.
- Iterate: A/B test headline, offer, imagery, and field count; roll out winners.
Prefer low friction at exit; ask only for what's essential. Use progressive profiling and nurturing to enrich later.
Option A — HubSpot CTAs (Recommended): Create a pop-up or slide-in CTA, attach your HubSpot form, set exit-intent behavior, and target by page or campaign. This keeps styling and analytics centralized in HubSpot.
Option B — Embedded Form + Script: If you want complete control over layout, embed the HubSpot form and reveal it only on exit. Example:
<!-- HubSpot Forms JS --><script async defer src="https://js.hsforms.net/forms/v2.js"></script><div id="exit-box" style="display:none;position:fixed;inset:0;background:rgba(0,0,0,.45);z-index:9999"> <div style="max-width:520px;margin:8% auto;background:#fff;border-radius:10px;padding:20px"> <h3 style="margin-top:0">Wait—grab the checklist before you go</h3> <div id="hs-exit-form"></div> <button onclick="document.getElementById('exit-box').style.display='none'">Close</button> </div></div><script> window.addEventListener('load', function () { if (window.hbspt) { hbspt.forms.create({ region: "na1", portalId: "YOUR_PORTAL_ID", formId: "YOUR_FORM_ID", target: "#hs-exit-form" }); } }); // simple desktop exit-intent (mousemove to top) document.addEventListener('mouseout', function (e) { if (e.relatedTarget === null && e.clientY <= 0) { document.getElementById('exit-box').style.display = 'block'; } });</script>For mobile, use time-on-page or scroll triggers instead of mouse-based exit detection. Always cap frequency and suppress the experience after a submission to protect UX.
Want implementation help? Explore our HubSpot managed services and HubSpot demand generation.
Frequently Asked Questions
Turn Exiting Visitors into Qualified Leads
Pedowitz Group will configure HubSpot CTAs, build the offer, and optimize your form and targeting—so you capture more contacts without hurting UX.
Launch Exit-Intent with HubSpot