What’s the Ideal Campaign Timeline from Planning to Launch?
Use a 6-week cadence: align goals & offer, define audiences & channels, build creative & ops, QA rigorously, warm up accounts, then launch with daily optimization and a 30-day retro.
For B2B demand programs, plan on 4–8 weeks; a practical default is 6 weeks. Week-by-week: 1) Strategy, goals, offer, and success metrics. 2) Audience and channel plan with budgets. 3) Creative, landing pages, tracking plan. 4) Build & connect ops (UTMs, integrations, scoring, routing). 5) Full-stack QA and soft launch/warm-up. 6) Public launch, daily optimizations, and sales enablement—followed by a 30-day performance review and learnings log.
Planning-to-Launch Checklist
A Proven 6-Week Campaign Timeline
The goal is frictionless execution with clear owners and gates. Each phase ends with a go/no-go review and checklist sign-off so nothing leaks into launch day.
6-Week Campaign Sprint
- Week 1 — Strategy & Offer: Business goals, primary CTA, offer concept, success metrics, dependencies. Draft brief and project plan.
- Week 2 — Audience & Channels: Target lists, exclusions, intent sources, channel/budget plan, flighting, creative specs. Sales alignment kickoff.
- Week 3 — Creative & Tracking Plan: Write & design ads/emails/LPs. Define UTMs, events, conversion mapping, dashboards, and alerting.
- Week 4 — Build & Connect: Build LPs/forms, integrate CRM/HubSpot, scoring & routing, nurture paths, ad accounts, pixels, and consent banners.
- Week 5 — QA & Soft Launch: End-to-end QA (copy, links, forms, mobile, analytics). Soft launch on limited budget; warm domains; fix issues.
- Week 6 — Launch & Optimize: Scale budgets, rotate creatives, enforce SLAs, daily standups. Day 7/14/30 reviews; document learnings and next tests.
Shortcut needed? Compress to 3 weeks by locking scope (one offer, two channels, one LP) and running QA in parallel with build—still keep a 48-hour soft launch.
Frequently Asked Questions
Launch on Time—with Confidence
We’ll run your 6-week plan end-to-end: brief, build, QA, launch, and dashboards—so you hit goals and capture learnings for the next sprint.
Contact Us