Burning Money on Unused MarTech
$3.7M annual waste. 47 tools. 10% utilization.
Your tech stack isn't a competitive advantage—it's a financial disaster.
The $463K Monthly Bonfire
You're paying for enterprise licenses your team uses like free trials. That "must-have" AI tool from last year? Three people logged in once. Meanwhile, your CFO is asking why marketing needs a bigger budget than engineering.
47 Tools, 5 Used
Your stack looks like a vendor expo. Half the tools do the same thing. Nobody knows what the other half does.
10% Utilization
Paying for 10,000 seats, using 1,000. Premium features gathering dust. Enterprise support for basic usage.
Auto-Renewal Hell
Contracts renew before anyone notices. Prices increase 20% yearly. Nobody owns vendor management.
Shadow IT Everywhere
Teams buy their own tools. Finance discovers them months later. Security has no idea what's accessing data.
Integration Nightmare
Nothing talks to anything. Data lives in silos. You need consultants to connect tools that should just work.
No One Owns It
IT bought it. Marketing uses it. Sales ignores it. Finance pays for it. Nobody manages it.
How You Got Into This Mess
Shiny Object Syndrome
Every vendor demo looks amazing. Every feature seems essential. You buy first, figure out use cases never.
No Governance
Anyone with a budget can buy anything. No approval process. No architecture standards. No oversight.
Fear of Consolidation
Teams protect their tools like kingdoms. "We need this specific feature." Meanwhile, three other tools have it.
Vendor Lock-In
3-year contracts with 90-day cancellation. Data hostage situations. Migration costs that exceed annual fees.
No Usage Tracking
Can't see who uses what. Don't know which features matter. Flying blind on actual ROI.
Change Resistance
"We've always used this." Training seems hard. Switching seems risky. Waste seems acceptable.
From Tech Debt to Tech Advantage
Cut your stack by 60%. Increase utilization to 80%. Save millions. Build a lean, integrated tech ecosystem that actually drives revenue.
Stack Audit & Analysis
Comprehensive assessment of every tool. Usage analytics, overlap identification, ROI calculation. Know exactly what to cut.
Learn More →Platform Consolidation
Replace 47 point solutions with integrated platforms. Eliminate redundancy. Reduce complexity. Save millions.
Learn More →Governance Framework
Approval processes, usage policies, vendor management. Never let your stack spiral out of control again.
Learn More →Integration Architecture
Connect everything that matters. Unified data layer. Real-time sync. Your stack working as one system.
Learn More →Adoption Programs
Training that sticks. Change management that works. Get your team actually using what you're paying for.
Learn More →ROI Monitoring
Real-time usage tracking. Cost per outcome metrics. Continuous optimization. Prove value or cut quickly.
Learn More →From MarTech Chaos to Revenue Engine
TraceLink
Marketing operations lacked structure. Tools weren't integrated. Processes were inefficient. We established a Marketing Ops Center of Excellence, streamlined their tech stack, and accelerated campaign execution by 6 months.
Ready to Stop the Bleeding?
Every day you wait costs $10,137. That's real money burning on unused licenses. Let's audit your stack, cut the waste, and build a lean revenue machine.