Why Every Department Should Be in Charge of Their AI Tools

September 19, 2023  |  
By The Pedowitz Group (TPG)
  |  AI
September 19, 2023
By The Pedowitz Group (TPG)

Each department must stay in the game in today’s fast-paced business environment. How is this possible? By taking control of their AI technology. Let’s make this relatable – marketing teams control their websites. So, they should be the ones to choose the AI tools that suit their needs. 

Let’s delve into how sales and operations can harness the power of AI

AI can transform how teams interact with customers and prospects for sales. AI-powered CRMs can analyze customer behavior, predict future trends, and even automate follow-ups, ensuring no lead is left untouched. AI tools like chatbots can respond instantly to customer queries, increasing customer satisfaction and conversion rates.

On the operations side, AI can streamline processes and increase efficiency. AI-powered automation tools can take over repetitive, monotonous tasks, freeing up staff to focus on more strategic initiatives. AI can also aid demand forecasting, supply chain optimization, and risk management. 

In short, by empowering these departments to choose and control their AI tools, businesses can drastically improve their efficiency, customer service, and, ultimately, their bottom line.

Why Marketing Should Step Up

Marketing is not just about selling products or services. It’s all about understanding your customers, predicting market trends, and making strategic choices that boost business growth. Here’s where AI steps in. AI can analyze complex data and provide insights you can use to make course corrections or double down on your current strategy. So, is it better for marketing teams to pick their AI tools? 

AI also significantly enhances customer engagement. Just think about AI-powered chatbots. They work 24/7, providing customers with instant responses. They can answer questions, solve issues, and guide customers through buying. This interaction can significantly improve the customer experience, building loyalty and customer retention. 

And let’s remember content creation. AI tools can create informative and engaging content that appeals to your audience. They can assess past content performance, consider current trends, and predict future content needs, keeping your content strategy fresh and compelling. 

Moreover, AI excels at personalization. Marketing teams can tailor every interaction to individual customers – from emails to website content, ads, and product recommendations. AI tools analyze customer data, understanding their preferences and behaviors, allowing marketing teams to customize their strategies accordingly. This personalized customer experience drives engagement and conversions, giving you an edge in a competitive marketplace.

The Risks of Giving IT Total Control Over AI Tools

While AI has thoroughly changed how business departments operate, leaving IT to select and manage AI tools can have some drawbacks. First and foremost, each department has its own needs and workflow. What works for marketing might not work for operations or sales. If IT is in charge of picking AI tools, they might need to fully understand or consider each department’s specific needs, leading to inefficiencies and dissatisfaction. 

Secondly, IT usually has a full plate dealing with system maintenance, network security, and data management. Managing AI tools for each department could stretch their resources thin, negatively impacting their work quality and ability to respond to IT emergencies promptly. 

Also, if the IT department has complete control over AI tools, it can slow down the decision-making process. For instance, if a marketing team finds a new AI tool that could improve their campaign performance, they would need approval from IT to implement it. This delay could result in missed opportunities. 

Lastly, handing the control of AI tools to IT might create a gap between the tool users (the departments) and the tool managers (IT), leading to communication issues and inefficient use of the AI tools.

The Role of IT in Choosing AI Tech

While IT shouldn’t be the final decision-maker in choosing AI tools, it still has a crucial role. IT professionals understand the technical aspects of AI and are aware of emerging trends. 

When integrating AI tools, IT professionals ensure they are compatible with existing tech infrastructure, troubleshoot technical glitches, and enable smooth integration and operation. Without their support, implementing new tools could cause system disruptions and inefficiencies.

Moreover, IT plays a crucial role in ensuring data security. As AI tools deal with sensitive data, any compromise on security could have serious consequences. IT can evaluate the security features of prospective tools, ensuring they meet the organization’s security standards.

Furthermore, AI tools need regular updates and maintenance for optimal performance. IT can manage these updates, ensuring the tools are secure, up-to-date, and performing at their peak. 

Lastly, IT can provide training and support to other departments on effectively using AI tools, overcoming resistance to new tech, and ensuring the organization fully capitalizes on its AI investments.

Working Together: The Path to Success

In this digital age, strategically integrating AI tools across business departments is not a luxury but a necessity. The key to success lies in the optimal selection, implementation, and management of these tools and who takes ownership of them. 

While it’s clear that individual departments – be it marketing, sales, or operations – should have the autonomy to choose the AI tools that fit their needs and workflows, the role of IT is equally important.

Their technical expertise is vital for evaluating prospective AI tools’ technical feasibility, compatibility, and security aspects. Additionally, their role includes providing technical support.

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