The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

Topic All topics
All topics AEO Artificial Intelligence (A.I.) Attribution CMO Insights CRM Customer Experience HubSpot Lead Management Marketing Operations Marketing Strategy Martech podcast Revenue Marketing Salesforce Unscripted
How Digital River Scales Global E-Commerce with AI & Localization

How Digital River Scales Global E-Commerce with AI & Localization
Global e-commerce has become a game-changer for businesses seeking to expand their reach and tap...
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Thomson Reuters' Transformation: Insights from CMO David Carrel

Thomson Reuters' Transformation: Insights from CMO David Carrel
Marketing Strategy, CMO Insights, Customer Experience
Companies are constantly adapting to meet the changing needs of their customers in today's rapidly...
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Succeeding in Cybersecurity Marketing: Strategies to Stand Out

Succeeding in Cybersecurity Marketing: Strategies to Stand Out
Marketing Strategy, CMO Insights
In a rapidly evolving digital landscape, cybersecurity has become paramount for every organization....
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How Navy Federal Builds Stronger, Member-First Relationships

How Navy Federal Builds Stronger, Member-First Relationships
CMO Insights, Customer Experience
Successful marketing strategies in a rapidly evolving digital landscape require a strong sense of...
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Unleashing Revenue Marketing: The CMO's Game-Changer in Private Equity

Unleashing Revenue Marketing: The CMO's Game-Changer in Private Equity
Revenue Marketing
"By focusing relentlessly on revenue marketing, CMOs can transform their companies, driving growth...
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The New Era of Content Ops: AI as Marketers’ Wingman

The New Era of Content Ops: AI as Marketers’ Wingman
CMO Insights, Martech
"AI won't replace us, it will elevate us!" Ed Breault, CMO at Aprimo, sheds light on the...
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Unleashing the Power of GA4: A Comprehensive Google Analytics 4 Guide

Unleashing the Power of GA4: A Comprehensive Google Analytics 4 Guide
Martech
Upgrading to the latest and greatest in analytics, Google Analytics 4 (GA4), is an absolute...
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From ICP to ROI: Building Actionable Marketing Strategies

From ICP to ROI: Building Actionable Marketing Strategies
Marketing Strategy
We're often asked about the value of knowing your Ideal Customer Profile (ICP.) My immediate answer...
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CDO Record Services Fuel Effective Eloqua-Salesforce Integration

CDO Record Services Fuel Effective Eloqua-Salesforce Integration
Eloqua Oracle Marketing Cloud, Martech
One of the best aspects of Eloqua is how seamlessly it operates within your marketing tech stack –...
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Eloqua Data Cleanup Basics | Improve Data Quality and Campaign ROI

Eloqua Data Cleanup Basics | Improve Data Quality and Campaign ROI
Eloqua Oracle Marketing Cloud, Martech
Any Eloqua admin worth their salt knows the importance of clean, validated data when it comes to...
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Why Salesforce Flow is a Critical Step Forward

Why Salesforce Flow is a Critical Step Forward
Salesforce, Marketing Operations, Martech
Being a Salesforce admin lately is a lot like being a circus performer. Why? Well, if you aren’t...
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The Secret Ingredient to Supercharging Your Tech Stack

The Secret Ingredient to Supercharging Your Tech Stack
Marketing Operations, Martech
Everyone likes to offer suggestions on optimizing your martech stack. Given the ever-increasing ...
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