The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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Harnessing AI in ABM/ABX Marketing: Join the 'Candid with Bob' Webinar

Harnessing AI in ABM/ABX Marketing: Join the 'Candid with Bob' Webinar
In a world where marketing and sales strategies are constantly evolving, harnessing the latest...
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How AI Is Transforming Marketing: Insights & Impact

How AI Is Transforming Marketing: Insights & Impact
In a world where marketing is evolving at breakneck speed, staying ahead of the curve is vital for...
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Trailblazing in Mental Wellness: Louise Troen's Journey as CMO

Trailblazing in Mental Wellness: Louise Troen's Journey as CMO
In a world shaped by rapid technological advancements, marketing presents both exhilarating...
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Why Every Department Should Be in Charge of Their AI Tools

Why Every Department Should Be in Charge of Their AI Tools
Each department must stay in the game in today's fast-paced business environment. How is this...
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Digital Transformation Insights from Ricoh’s CMO, Lauren Sallata

Digital Transformation Insights from Ricoh’s CMO, Lauren Sallata
Digital Transformation
In today's business landscape, digital transformation has become more than just a buzzword; it's a...
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Revenue Operations: Optimize Revenue and Efficiency

Revenue Operations: Optimize Revenue and Efficiency
Let's get chatty about one of the hottest topics in today's business world: Revenue Operations...
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Lead Management: Key Concepts, Practices, and Trends

Lead Management: Key Concepts, Practices, and Trends
Hello there! You're about to dive into lead management – a crucial player in sales and marketing....
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CMO Insights: Nikhil Behl on FICO’s Data-Driven Marketing

CMO Insights: Nikhil Behl on FICO’s Data-Driven Marketing
In a world dominated by data and technology, marketing has evolved into a complex blend of...
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Striking a Balance: The Evolving Role of Data-Driven Marketing

Striking a Balance: The Evolving Role of Data-Driven Marketing
In an era where data is the new gold and technology is driving unprecedented change, marketers are...
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Using Pardot: Maximizing Your Marketing Automation

Using Pardot: Maximizing Your Marketing Automation
Here is the classic scenario: Your company has a Salesforce instance and purchases Pardot. You hire...
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Unleashing the Power of AI in B2B Marketing: A Webinar Roundup

Unleashing the Power of AI in B2B Marketing: A Webinar Roundup
Staying ahead of the curve in the quickly changing landscape of B2B marketing is not just an option...
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Embracing AI: Unleashing Potential with the Revenue Time Machine

Embracing AI: Unleashing Potential with the Revenue Time Machine
In a recent interview on "Office Hours with David Meltzer," our CEO, Jeff Pedowitz, spoke with...
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