The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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All topics AEO Artificial Intelligence (A.I.) Attribution CMO Insights CRM Customer Experience HubSpot Lead Management Marketing Operations Marketing Strategy Martech podcast Revenue Marketing Salesforce Unscripted
Eloqua is more alive than ever before

Eloqua is more alive than ever before
Eloqua Oracle Marketing Cloud, Martech
Oracle’s Eloqua is a platform that would find itself well in a game such as Love It or Hate It. In...
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Hiding in Plain Sight: Discovering New Value From Your Tech Stack

Hiding in Plain Sight: Discovering New Value From Your Tech Stack
Featured Post, Marketing Operations, Martech
Stop me if you’ve heard this from your senior leadership before: “Listen, we have all of these...
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Modernize Your Marketing Structures to Nurture Growth

Modernize Your Marketing Structures to Nurture Growth
Marketing Strategy, People, Revenue Marketing, Marketing Operations
Anyone who’s consumed business-focused content in the past 12-18 months has likely encountered more...
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7 Critical Questions To Ask When Auditing Your Tech Stack

7 Critical Questions To Ask When Auditing Your Tech Stack
Marketing Operations, Martech
Part of what we do is work with clients to assess their pain points and to help them leverage their...
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Why we acquired BizMark CT, LLC (hint: consulting is evolving)

Why we acquired BizMark CT, LLC (hint: consulting is evolving)
Marketing Strategy, Customer Experience
It’s official: We, The Pedowitz Group, have acquired Bizmark Consulting and their best-in-class...
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5 Key Ways Revenue Operations Makes A Difference

5 Key Ways Revenue Operations Makes A Difference
Marketing Strategy, People, Sales & Marketing Alignment, Revenue Marketing, Marketing Operations
Revenue Operations – or RevOps for short – is far from just the latest in a series of industry...
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What's in a (ABM) Name? Call It This Instead.

What's in a (ABM) Name? Call It This Instead.
My Account Based Marketing (ABM) clients often question why I invite both Marketing and Business...
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Revenue Growth In Mergers and Acquisitions

Revenue Growth In Mergers and Acquisitions
Marketing Strategy, People, Featured Post, Marketing Operations, Digital Transformation
Mergers and Acquisitions (M&A) have always been nuanced endeavors, and they seem to be picking up...
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How To Embrace Revenue Operations

How To Embrace Revenue Operations
Marketing Strategy, Revenue Marketing, Featured Post, Marketing Operations
Here we go again. Another buzzword has taken the B2B industry by storm. To be fair, Revenue...
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Let's Talk About Revenue Growth Through Digital Transformation

Let's Talk About Revenue Growth Through Digital Transformation
Marketing Strategy, Digital Transformation
Business trends come and go. When buzzworthy concepts are pounded into our collective conscience...
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7 Key Stages for Successful Lead Management and Revenue Growth

7 Key Stages for Successful Lead Management and Revenue Growth
Lead Management, Sales & Marketing Alignment, Marketing Operations
Marketing is dead in the water without strong lead management. The modern marketing leader is...
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7 Key Stages For Successful Lead Management

7 Key Stages For Successful Lead Management
Lead Management, Sales & Marketing Alignment, Marketing Operations
Marketing is dead in the water without strong lead management. The modern marketing leader is...
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