The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

Topic All topics
All topics AEO Artificial Intelligence (A.I.) Attribution CMO Insights CRM Customer Experience HubSpot Lead Management Marketing Operations Marketing Strategy Martech podcast Revenue Marketing Salesforce Unscripted
The Future of Revenue Growth: AI-Powered Sales and Marketing Alignment

The Future of Revenue Growth: AI-Powered Sales and Marketing Alignment
AI-powered sales and marketing alignment, Predictive analytics in sales, AI-driven marketing automation, Sales and marketing integration
AI-Powered Sales and Marketing: Seamless Alignment, Smarter Growth. The gap between sales and...
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The Future of Sales and Marketing Integration for Modern Growth

The Future of Sales and Marketing Integration for Modern Growth
Sales & Marketing Alignment, Inbound Marketing, Sales Enablement, Search Engine Optimization (SEO)
In the evolving business landscape, the synergy between sales and marketing is critical for...
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Unique Examples of Creative Influencer Marketing Campaigns

Unique Examples of Creative Influencer Marketing Campaigns
Revenue Marketing, Influencer Marketing
Discover how financial services companies are leveraging creative influencer marketing campaigns...
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How to Optimize Your Marketing Strategy with Full-Funnel Analytics

How to Optimize Your Marketing Strategy with Full-Funnel Analytics
Marketing Strategy, Marketing Operations, HubSpot
Marketing these days is like a game of chess, not checkers—it's all about mastering the customer...
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How to Build a Revenue Machine with HubSpot CRM

How to Build a Revenue Machine with HubSpot CRM
Revenue Marketing, CRM, HubSpot
A Customer Relationship Management (CRM) system is like the Swiss Army knife of business...
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From Meh to Wow: Mastering Personalization with Automation

From Meh to Wow: Mastering Personalization with Automation
Marketing Strategy, personalization, HubSpot
Segmentation, Personalization, and Automation: The Secret to Smarter Marketing In today's...
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3 Ways to Convert Your Event Interest Into Actionable Sales Leads

3 Ways to Convert Your Event Interest Into Actionable Sales Leads
Event Marketing, Sales Leads
Here are three practical, no-nonsense tactics to ensure your next event drives measurable results.
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TPG Partners with MartechTribe for Smarter MarTech

TPG Partners with MartechTribe for Smarter MarTech
The Pedowitz Group, a leader in marketing technology (MarTech) solutions, announces strategic...
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The First 90 Days as a CMO: Insights from Elina Vilk, CMO of Hootsuite
Starting a new role as a CMO can be both exciting and daunting. With the constant pressure to...
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What CMOs Need to Know About Generative AI in Marketing
In recent years, generative AI has emerged as a powerful tool for marketers looking to enhance...
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The Evolution of Marketing Leadership: Why CMOs Must Own Revenue

The Evolution of Marketing Leadership: Why CMOs Must Own Revenue
Revenue Marketing, Chief Marketing Officer (CMO)
Marketing leadership is transforming. Traditionally, revenue ownership has been the responsibility...
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The Power of Experiential Marketing: A Conversation with Brook Jay

The Power of Experiential Marketing: A Conversation with Brook Jay
Customer Experience
In the fast-paced and ever-evolving marketing landscape, businesses need to adapt and find...
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