The New Era of Content Operations: AI as the Ultimate Wingman for Marketers

May 16, 2023  |  
By Jeff Pedowitz
May 16, 2023
By Jeff Pedowitz

“AI won’t replace us, it will elevate us!” Ed Breault, CMO at Aprimo, sheds light on the transformative power of AI in content operations. By embracing AI, radical transparency, and continuous growth, marketers can unlock their full potential and redefine the future of the industry. It’s time to adapt and thrive! 

In today’s fast-paced business landscape, companies must constantly evolve to stay ahead of the curve. The integration of AI-powered technologies in content operations is proving to be a game-changer for organizations looking to manage their content supply chain efficiently. In a recent interview, Ed Breault, CMO at Aprimo, shared his insights on how the company is leveraging AI, the importance of radical transparency, and advice for fellow CMOs navigating the rapidly evolving landscape. 

  1. Aprimo, an AI-powered content operations platform, aims to help marketers manage the entire content supply chain by combining people, processes, systems, and data. 
  1. To adapt to the rapidly evolving AI landscape, CMOs should lean in, adopt, and embrace new technologies, using them as tools for growth and advancement. 
  1. Radical transparency, exemplified through accessible OKRs (Objectives and Key Results) and communication channels, fosters a culture of collaboration and connection within an organization. 
  1. AI should be viewed as a co-pilot or support system, augmenting human capabilities rather than as a threat to job security. 
  1. Staying uncomfortable and embracing change are key to personal and professional growth, allowing individuals to push their boundaries and achieve more continuously. 

Watch the full interview here: 

YouTube player

The insights shared by Ed Breault provide a valuable perspective on the role of AI in content operations and its potential to transform the marketing landscape. By embracing new technologies, fostering a culture of radical transparency, and continually pushing personal and professional boundaries, individuals and organizations alike can thrive in an ever-changing business environment. As we move forward, we must view AI as a co-pilot that enhances human capabilities, ultimately enabling us to focus on what truly makes us human and unlocking new avenues for growth and success. 

Connect with Ed Breault on LinkedIn.

Connect with Jeff Pedowitz on LinkedIn.

Listen to the CMO Insights podcast.

Download a free copy of Jeff’s book ‘F the Funnel’.

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