The Pedowitz Group Logo in blue and green colors
  • Solutions
    1-1
    MARKETING CONSULTING
    Operations
    Marketing Operations
    Revenue Operations
    Lead Management
    Strategy
    Revenue Marketing Transformation
    Customer Experience (CX) Strategy
    Account-Based Marketing
    Campaign Strategy
    CREATIVE SERVICES
    CREATIVE SERVICES
    Branding
    Content Creation Strategy
    Technology Consulting
    TECHNOLOGY CONSULTING
    Adobe Experience Manager
    Oracle Eloqua
    HubSpot
    Marketo
    Salesforce Sales Cloud
    Salesforce Marketing Cloud
    Salesforce Pardot
    4-1
    MANAGED SERVICES
    MarTech Management
    Marketing Operations
    Demand Generation
    Email Marketing
    Search Engine Optimization
    Answer Engine Optimization (AEO)
  • AI Services
    ai strategy icon
    AI STRATEGY AND INNOVATION
    AI Roadmap Accelerator
    AI and Innovation
    Emerging Innovations
    ai systems icon
    AI SYSTEMS & AUTOMATION
    AI Agents and Automation
    Marketing Operations Automation
    AI for Financial Services
    ai icon
    AI INTELLIGENCE & PERSONALIZATION
    Predictive and Generative AI
    AI-Driven Personalization
    Data and Decision Intelligence
  • HubSpot
    hubspot
    HUBSPOT SOLUTIONS
    HubSpot Services
    Need to Switch?
    Fix What You Have
    Let Us Run It
    HubSpot for Financial Services
    HubSpot Services
    MARKETING SERVICES
    Creative and Content
    Website Development
    CRM
    Sales Enablement
    Demand Generation
  • Resources
    Revenue Marketing
    REVENUE MARKETING
    2025 Revenue Marketing Index
    Revenue Marketing Transformation
    What Is Revenue Marketing
    Revenue Marketing Raw
    Revenue Marketing Maturity Assessment
    Revenue Marketing Guide
    Resources
    RESOURCES
    CMO Insights
    Case Studies
    Blog
    Revenue Marketing
    Revenue Marketing Raw
    OnYourMark(et)
    assessments
    ASSESSMENTS
    Assessments Index
    Marketing Automation Migration ROI
    Revenue Marketing Maturity
    HubSpot Interactive ROl Calculator
    Website Grader
    AI Agents
    Content Analyzer
    Marketing Automation
    AI Readiness Assessment
    HubSpot TCO
    guide
    GUIDES
    Revenue Marketing Guide
    The Loop Methodology Guide
    Revenue Marketing Architecture Guide
    Value Dashboards Guide
    AI Revenue Enablement Guide
    AI Agent Guide
    The Complete Guide to AEO
  • About Us
    industry icon
    WHO WE SERVE
    Technology & Software
    Financial Services
    Manufacturing & Industrial
    Healthcare & Life Sciences
    Media & Communications
    Business Services
    Higher Education
    Hospitality & Travel
    Retail & E-Commerce
    Automotive
    about
    ABOUT US
    Our Story
    Leadership Team
    How We Work
    RFP Submission
    Contact Us
  • Solutions
    1-1
    MARKETING CONSULTING
    Operations
    Marketing Operations
    Revenue Operations
    Lead Management
    Strategy
    Revenue Marketing Transformation
    Customer Experience (CX) Strategy
    Account-Based Marketing
    Campaign Strategy
    CREATIVE SERVICES
    CREATIVE SERVICES
    Branding
    Content Creation Strategy
    Technology Consulting
    TECHNOLOGY CONSULTING
    Adobe Experience Manager
    Oracle Eloqua
    HubSpot
    Marketo
    Salesforce Sales Cloud
    Salesforce Marketing Cloud
    Salesforce Pardot
    4-1
    MANAGED SERVICES
    MarTech Management
    Marketing Operations
    Demand Generation
    Email Marketing
    Search Engine Optimization
    Answer Engine Optimization (AEO)
  • AI Services
    ai strategy icon
    AI STRATEGY AND INNOVATION
    AI Roadmap Accelerator
    AI and Innovation
    Emerging Innovations
    ai systems icon
    AI SYSTEMS & AUTOMATION
    AI Agents and Automation
    Marketing Operations Automation
    AI for Financial Services
    ai icon
    AI INTELLIGENCE & PERSONALIZATION
    Predictive and Generative AI
    AI-Driven Personalization
    Data and Decision Intelligence
  • HubSpot
    hubspot
    HUBSPOT SOLUTIONS
    HubSpot Services
    Need to Switch?
    Fix What You Have
    Let Us Run It
    HubSpot for Financial Services
    HubSpot Services
    MARKETING SERVICES
    Creative and Content
    Website Development
    CRM
    Sales Enablement
    Demand Generation
  • Resources
    Revenue Marketing
    REVENUE MARKETING
    2025 Revenue Marketing Index
    Revenue Marketing Transformation
    What Is Revenue Marketing
    Revenue Marketing Raw
    Revenue Marketing Maturity Assessment
    Revenue Marketing Guide
    Resources
    RESOURCES
    CMO Insights
    Case Studies
    Blog
    Revenue Marketing
    Revenue Marketing Raw
    OnYourMark(et)
    assessments
    ASSESSMENTS
    Assessments Index
    Marketing Automation Migration ROI
    Revenue Marketing Maturity
    HubSpot Interactive ROl Calculator
    Website Grader
    AI Agents
    Content Analyzer
    Marketing Automation
    AI Readiness Assessment
    HubSpot TCO
    guide
    GUIDES
    Revenue Marketing Guide
    The Loop Methodology Guide
    Revenue Marketing Architecture Guide
    Value Dashboards Guide
    AI Revenue Enablement Guide
    AI Agent Guide
    The Complete Guide to AEO
  • About Us
    industry icon
    WHO WE SERVE
    Technology & Software
    Financial Services
    Manufacturing & Industrial
    Healthcare & Life Sciences
    Media & Communications
    Business Services
    Higher Education
    Hospitality & Travel
    Retail & E-Commerce
    Automotive
    about
    ABOUT US
    Our Story
    Leadership Team
    How We Work
    RFP Submission
    Contact Us
Skip to content

How Do Asset Managers Create Segments by Risk Profile?

Segment advisors and investors into conservative, balanced, and growth risk bands using objective data—then deliver model portfolios, content, and wholesaler outreach that match suitability, SEC/FINRA advertising rules, and firm strategy.

Read the Revenue Marketing eGuide

Asset managers build risk segments by combining investor and advisor signals (risk-tolerance scores, account sizes, product usage, drawdown sensitivity, time horizon) with behavioral engagement (fund pages, factsheets, CE credits) and channel context (RIA, wirehouse, bank). Each profile maps to model portfolios, fund lists, and messages with approved disclosures and holdout-tested guardrails. Success is measured by net flows, wallet share, retention, and risk-adjusted performance.

What Inputs Define Risk Segments?

Profile & Objectives — Risk tolerance, time horizon, income needs, tax situation, account type.
Holdings & Behavior — Current allocation, turnover, cash balances, rebalancing cadence, reaction to volatility.
Engagement Signals — Content viewed (factor, ESG, fixed income), tools used (allocators, model builders), event/CE attendance.
Channel & Role — RIA vs. broker-dealer, home-office model usage, discretionary vs. brokerage, team size/AUM.
Suitability & Disclosures — Pre-approved claims, benchmark usage, and share-class guidance with version control (FINRA/SEC).
KPI Alignment — Net flows, model adoption, household penetration, redemption reduction, and TE/Sharpe progress.

The Risk Segmentation & Personalization Framework

Turn risk data into compliant, advisor-ready experiences.

Collect → Score → Classify → Match → Orchestrate → Evidence → Optimize

  • Collect investor/advisor data: KYC, risk questionnaires, holdings, engagement, and channel metadata.
  • Score risk using volatility/drawdown bands and capacity-for-risk (income, horizon, liquidity).
  • Classify into segments (Conservative/Balanced/Growth or custom) with home-office overrides.
  • Match to models/funds: glidepaths, factor tilts, fixed-income ladders, tax-aware sleeves; attach disclosures.
  • Orchestrate across channels: web/app personalization, email, wholesaler tasks, and advisor portal content.
  • Evidence approvals & versions: archive claims, benchmark references, and share-class notes for review.
  • Optimize via holdouts & cohorts to improve net flows, retention, and risk-adjusted outcomes.

Asset Manager Capability Maturity Matrix

Capability From (Ad Hoc) To (Operationalized) Owner Primary KPI
Risk Data & Scoring Basic questionnaires Multi-source risk scoring (holdings + behavior) with capacity-for-risk Product/Analytics Accurate Segment %, Suitability Exceptions
Model & Fund Mapping Manual fund picks Rules-based mapping to models, tilts, and tax-aware sleeves Model Portfolio Team Model Adoption, Household Penetration
Content & Disclosure Static PDFs Versioned factsheets, benchmark claims, and FINRA-reviewed language Compliance/Brand Approval Time, Audit Pass
Channel Orchestration Mass emails Advisor- and risk-aware journeys across web, email, and wholesaler CRM Marketing Ops/IT Net Flows, Redemption Rate
Attribution & Testing Clicks Cohort/holdout ROMI tied to flows, retention, and risk-adjusted outcomes RevOps/Analytics ROMI, Retention
Wholesaler Enablement Unstructured calls Risk-segment playbooks, talk tracks, and meeting kits Enablement/Sales Meeting→Allocation, Wallet Share

Client Snapshot: From Risk Signals to Net Flows

A top asset manager unified risk scores and engagement data to steer advisors into model portfolios by segment. Result: higher model adoption, reduced redemptions, and stronger net flows—supported by archived claims and disclosures. See enablement options in Technology & Software.

Scale this approach with the Revenue Marketing eGuide and test with cohorts before rolling out across channels.

Frequently Asked Questions about Risk-Based Segmentation

What data is essential for accurate risk segmentation?
Risk-tolerance results, holdings-level risk, volatility/drawdown behavior, income & liquidity needs, channel metadata, and engagement with research and tools.
How do we keep messages compliant?
Use pre-approved language tied to benchmarks, track version history, and archive communications for review. Apply share-class and suitability checks automatically.
How are segments activated in channels?
Serve model-specific content on the website and advisor portal, trigger risk-aware emails, and route prioritized tasks to wholesalers based on segment fit.
Which metrics prove impact?
Model adoption, net flows, redemption rate, retention, wallet share, and progress toward target risk bands (e.g., tracking error, Sharpe).

Operationalize Risk-Based Personalization

We’ll align risk data, models, and disclosures so advisors get relevant guidance—and you get measurable net flows.

Explore Technology & Software Take the Maturity Assessment
Explore More
Revenue Marketing eGuide Technology & Software Overview Risk Segmentation Framework (This Page)

Get in touch with a revenue marketing expert.

Contact us or schedule time with a consultant to explore partnering with The Pedowitz Group.

Send Us an Email

Schedule a Call

The Pedowitz Group
Linkedin Youtube
  • Solutions

  • Marketing Consulting
  • Technology Consulting
  • Creative Services
  • Marketing as a Service
  • Resources

  • Revenue Marketing Assessment
  • Marketing Technology Benchmark
  • The Big Squeeze eBook
  • CMO Insights
  • Blog
  • About TPG

  • Contact Us
  • Terms
  • Privacy Policy
  • Education Terms
  • Do Not Sell My Info
  • Code of Conduct
  • MSA
© 2025. The Pedowitz Group LLC., all rights reserved.
Revenue Marketer® is a registered trademark of The Pedowitz Group.