What APIs Does MANTL Expose for Marketing Tools?
MANTL’s digital account opening platform generates rich, real-time signals about applications, approvals, funding, and abandonment. The right API strategy lets you stream those events into MAP, CRM, and analytics so you can trigger compliant journeys, measure funded accounts, and prove marketing’s impact on deposits and relationships.
MANTL exposes a set of REST APIs and webhooks that surface events and data your marketing stack cares about: applications and applicants, selected products, application status changes (started, in-progress, approved, declined), funding events, and key KYC/identity milestones. By connecting these APIs to your MAP and CRM, you can: automatically create or update leads and contacts, trigger nurture and abandonment journeys, push prospects to advisors when risk or balance thresholds are met, and feed account-opening data into your attribution and reporting models.
How MANTL APIs Support Your Marketing Stack
Designing a MANTL API Strategy for Marketers
Instead of treating MANTL as a “black box” at the end of the journey, use its APIs to wire account opening into your demand generation, nurture, and revenue reporting.
Connect → Normalize → Orchestrate → Measure → Optimize → Govern
- Connect systems: Establish secure API and webhook connections between MANTL, CRM, MAP, data warehouse, and analytics. Document authentication, rate limits, and payloads.
- Normalize identities & fields: Map MANTL identifiers (application IDs, product codes, funnel steps) to CRM and MAP fields, and agree on unique contact and household IDs.
- Orchestrate key events: Decide which events matter for marketing (application started, abandoned, approved, funded) and define the journeys, alerts, and tasks each should trigger.
- Measure what matters: Use API feeds to report by campaign → application → funded account → balance growth so you can see real revenue, not form-fill vanity metrics.
- Optimize journeys: Test offers, creatives, and experiences against MANTL’s step-level conversion and time-to-fund metrics to reduce friction and lift funded rates.
- Govern access & compliance: Work with InfoSec, Risk, and Compliance to control API scopes, data retention, and audit trails, ensuring you stay within privacy and regulatory guardrails.
MANTL-Enabled Marketing Capability Matrix
| Capability | From (Ad Hoc) | To (API-Driven) | Owner | Primary KPI |
|---|---|---|---|---|
| Lead & Application Visibility | Separated MANTL and CRM lists | Unified profiles with real-time application and product data in CRM/MAP | RevOps/CRM | Lead→App Rate, Data Completeness |
| Abandonment Recovery | One-off “finish your app” emails | Trigger-based, multi-channel playbooks driven by MANTL abandonment events | Lifecycle Marketing | Recovered Apps, Funded Rate Lift |
| Funding & Onboarding Journeys | Generic welcome emails after account open | API-triggered onboarding based on product, funding source, and balance | Product/Digital | Activation %, Early Balance Growth |
| Cross-Sell & Deepening | Static cross-sell campaigns | Event-driven offers triggered by MANTL + core banking signals | Marketing/Product | Products per HH, ARPU |
| Analytics & Attribution | Click and lead reports only | Funnel analytics from impression to funded account and early tenure | Analytics/BI | CPA (Funded), ROA/ROMI |
| Risk & Compliance Guardrails | Manual reviews of campaigns | Standardized, API-aware workflows with documented scopes and audit | Risk/Compliance | Audit Findings, Incident Count |
Client Snapshot: From MANTL Signal to Funded Relationship
A regional bank connected MANTL’s application and funding events to its CRM and MAP. Marketing automated abandonment recovery, personalized onboarding by product, and reported funded accounts by campaign—unlocking higher deposits without increasing cost per application. To see how this plays out in practice, explore: Explore the Banking Case Study.
When MANTL APIs are wired into customer journeys, reporting, and revenue governance, you turn “opened accounts” into a measurable, repeatable revenue engine—rather than an isolated digital project.
Frequently Asked Questions about MANTL APIs for Marketing
Turn MANTL Events into Measurable Growth
Connect MANTL APIs to your CRM, MAP, and analytics so you can recover more applications, fund more accounts, and prove revenue impact from your programs.
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