How Do You Ensure Accountability in Revenue Marketing?
Accountability means every function owns shared KPIs, SLAs, and results. RM6™ provides the governance and discipline to make it real—and durable.
Ensure accountability in revenue marketing by enforcing shared KPIs, clear SLAs, executive governance, and one source of truth. Teams report to the same revenue scorecard—pipeline, velocity, win rate, and NRR/CLV—not activity. Pedowitz Group’s RM6™ Framework operationalizes accountability across governance, process, and cross-functional alignment so every team proves its contribution to revenue.
Building Accountability into Revenue Marketing
Accountability Through RM6™
The Revenue Marketing Index shows only 16% of organizations operate at full maturity. Those that institute shared KPIs, SLAs, and a revenue council outperform peers because decisions are made against one scorecard—not multiple versions of the truth.
Accountability Framework
- Set Shared KPIs: Define pipeline, win rate, velocity, and NRR targets across functions.
- Define SLAs: Document lead handoff, sales follow-up, and CS engagement rules.
- Establish Governance: Run a weekly/monthly revenue council with clear decision rights.
- Publish One Scorecard: Build role-based dashboards; enforce data hygiene and definitions.
- Enforce Accountability: Recognize top performance; apply corrective actions for misses.
Client Snapshot: Gilbarco Veeder-Root
Gilbarco partnered with Pedowitz Group to standardize global lead management, implement SLA-driven handoffs, and stand up a single revenue scorecard. The result: faster follow-up, fewer dropped leads, and clear ownership from first touch to renewal—accountability that scales. See the case study.
For the operating model that keeps alignment tight and decisions fast, see cross-functional alignment and revenue councils.
Frequently Asked Questions
Make Accountability a Revenue Growth Driver
Trusted by enterprise GTM teams, Pedowitz Group helps leaders enforce accountability with RM6™, revenue councils, and one scorecard. Start with our Maturity Assessment, then benchmark in the Revenue Marketing Index.
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