Yeah, We Invented Revenue Marketing.
You're welcome.
Before "Revenue Marketing" was a thing, we made it a thing.
While others were arguing about MQLs vs SQLs, we were building a repeatable, measurable engine that actually made money. Shocking, right?
Your Job Has Officially Gone Off the Rails
The board wants revenue. Now.
No more vanity metrics. Show me the money or show me the door.
Sales thinks you're the tradeshow group
And the PPT support function. Marketing as a service department? Hard pass.
AI is everywhere
And no one has a clue how to use it. ChatGPT doesn't count as an AI strategy.
Your MarTech stack is a beast
ROI is still a mystery. You have 47 tools and 0 insights.
Budgets? Slashed.
Expectations? Sky high. Math doesn't add up, but here we are.
No pressure. Right?
Marketing. But With Results.
Revenue Marketing isn't a campaign. It's not a new funnel. And it's definitely not just a shiny new dashboard.
This is a full-body rewire of how marketing operates — strategy, tech, data, process, people — built to drive real business growth, not just "engagement."
It changes how marketing works — and how it's talked about in the boardroom.
Traditional Marketing
- "Let's go viral!"
- Pretty decks
- Vanity metrics
- Gut feels
- Internal focus
- "We got tons of clicks"
Revenue Marketing
- "Let's drive pipeline."
- Predictive insights
- Revenue attribution
- Data-backed decisions
- Customer-obsessed strategy
- "We hit our number."
We Have a Framework. Of Course We Do.
You've got strategies. You've got plans. Dozens of them — scattered across slides, docs, and folders you haven't opened since Q2.
RM6™ is our flagship framework — not a file collecting dust, but a living, breathing system for turning marketing into a revenue engine. It's been pressure-tested by CMOs, scaled across industries, and delivers results so good they feel a little illegal.
Strategy
You know, an actual plan. Revenue-aligned goals that directly support business growth and ensure every decision ties back to measurable outcomes.
People
Not just headcount. Revenue-ready humans with revenue-first mindset and the capability to deliver business growth results.
Process
Rinse. Repeat. Grow. Streamlined, repeatable workflows that transform marketing into a predictable, scalable revenue engine.
Tech
No more shiny object syndrome. Integrated, optimized MarTech stack that accelerates growth rather than creating complexity and confusion.
Customer
They're kind of the point. Deep customer understanding that drives decisions, experiences, and engagement strategies for better results.
Results
Dollars. Deals. Real stuff. Measurable revenue attribution and business impact that moves beyond vanity metrics to drive growth.
This Isn't AI Theater. It's AI That Drives Revenue.
Everyone's talking about AI like it's going to solve everything. Most of it's smoke, mirrors, and machine-generated nonsense.
We're not here for the hype. We're here for the revenue.
That's why we built R.A.I.N.™ — our proprietary model that integrates AI, automation, and data into the heart of Revenue Marketing.
Automate the boring stuff
Campaigns, workflows, reporting, the works. Let AI handle the repetitive tasks so you can focus on strategy.
Predict what works
So you spend time on what actually performs. AI insights that predict and optimize outcomes. No more guessing games.
Personalize like a stalker
But, you know, the ethical kind. Customer experiences that drive loyalty and engagement through hyper-personalization.
Find new revenue
You didn't even know existed. Identify and capitalize on new opportunities. Seriously, it's hiding in your data.
Proof? Right This Way.
This Is How Revenue Marketing Gets Real.
RM6™ lays out the roadmap. These are the solutions that make it real — from strategy and ops to AI, campaigns, and the team to run it all. Whether you're reinventing marketing or just need to fix what's not working, we plug in where it matters and move fast. No fluff. Just results.
1. The Big Levers — Revenue Marketing Strategy & Transformation
For when marketing needs a complete business reboot — not just a rebrand.
RM6™ Revenue Marketing Transformation
TPG's flagship framework
RevOps Alignment
Streamlined revenue operations
AI & Data Strategy (R.A.I.N.™)
AI-powered revenue growth
CX & Digital Strategy
Customer experience optimization
Executive Coaching
The real kind
2. The Core Systems — Technology & Operations
Too many tools. Not enough traction. Let's fix that.
MarTech Stack Optimization
Integrated, efficient technology
Platform Selection & Migration
Right tools, right fit
Integration & Architecture
Systems that talk to each other
AI & Automation Implementation
Smart workflows that scale
Attribution & Performance Analytics
Real revenue measurement
Tech Governance & Vendor Management
Control the chaos
3. The Pipeline Drivers — Campaigns, Content & Creative
No more random acts of marketing. Just pipeline.
Pipeline-Driven Campaign Strategy
Campaigns that drive revenue
ABM/ABX
Account-based everything
AI-Enhanced Content Creation
Content that converts
Multi-Channel Execution
Orchestrated experiences
Brand & Messaging
That doesn't make you cringe
4. The Smart Layer — Applied AI That Works
AI that actually improves performance — not just your buzzword count.
R.A.I.N.™ Across Campaigns & Ops
AI integration everywhere
Predictive Modeling & Personalization
AI-driven customer experiences
Workflow Automation
That saves time
Revenue Intelligence Dashboards
Insights that matter
5. The Team Behind the Revenue — Talent & Enablement
We train, coach, and align your team to operate like a revenue center — not a cost center.
Skills Assessment & Team Capability Mapping
Know where you stand
Custom Training & Certification
Revenue-ready skills
Change Management
Smooth transformations
Centers of Excellence
Sustainable growth
Fish Metaphors, Because Why Not.
Teach to Fish
Training, certifications, RM University. Go be dangerous.
Fish With You
Strategy and advisory. Big brain energy.
Fish For You
Full-service execution. Just sit back and watch us work.
We're Not for Everyone. We're for CMOs Who Want a Seat at the Table.
Unmatched Authority
- ✓ Inventors of Revenue Marketing — we literally wrote the book
- ✓ 18+ years of proven revenue marketing expertise
- ✓ 1,500+ clients transformed across every industry
- ✓ 600+ platform certifications — true technology agnostics
AI-First Approach
- ✓ Proprietary R.A.I.N.™ framework for AI-powered revenue growth
- ✓ "AI Revenue Architect" thought leadership and methodologies
- ✓ Comprehensive AI policy and governance framework
- ✓ 90-day AI transformation accelerator programs
Guaranteed Results
- ✓ "Do it again" guarantee — If you're not satisfied, we redo the work at no charge
- ✓ "No pay" promise — Still not satisfied? You don't pay
- ✓ Client-for-life philosophy — We succeed when you succeed
True Partnership
- ✓ Revenue-focused approach — Everything ties back to measurable outcomes
- ✓ Customer-centric methodology — Tailored solutions, not cookie-cutter approaches
- ✓ Hands-on execution — We don't just advise, we implement alongside you
Award-Winning. Book-Writing. Mic-Dropping
We don't just lead the Revenue Marketing movement — we've got the trophies, bestsellers, and standing ovations to prove it.
Awards & Recognition
- 3X Adobe Marketo Partner of the Year
- Oracle Eloqua Partner of the Year
- 3X B2B Small Agency of the Year (2020, 2021, 2022)
- Top B2B Demand Generation Agency (2022)
- 50+ Client Awards — Our customers win because of our work
Thought Leadership & Education
- Revenue Marketing University — Industry's premier education platform
- OnYourMarket.co — Community and resource hub for modern marketers
- "F the Funnel" — Forbes bestselling book by Jeff Pedowitz
- "AI Revenue Architect" — Bestselling AI methodology guide
- "Rise of The Revenue Marketer" — Dr. Debbie Qaqish's foundational book
Trusted by the Brands Your Boss Brings Up in Meetings
The best B2B brands across industries don't just work with us. They win with us.
Financial Services
AON, Morgan Stanley, Deutsche Bank, Broadridge, Charles Schwab, Independent Financial
Technology
Microsoft, Adobe, Oracle, Salesforce, Google, Cisco, Dell, Citrix, Vercara
Healthcare & Life Sciences
GE Healthcare, Medtronic, McKesson, Roche, Zoetis, Agilent Technologies
Manufacturing & Industrial
Intel, 3M, GE, Corning, DuPont, Grundfos, Tektronix, Lennox, Xylem
Sports & Entertainment
Portland Trail Blazers, TD Garden, Minnesota Timberwolves, Utah Jazz, Golden State Warriors, Miami Heat
Electronics & Components
Mouser Electronics, Gilbarco Veeder-Root
"TPG was instrumental in helping us identify a target audience that could move the revenue needle quickly. They opened our eyes and helped us build the tools we needed to realize revenue."
Ready to Transform Marketing Into a Revenue Machine?
We'll Build Your Custom Revenue Marketing Roadmap — Together.
2-Hour Executive Session — Custom transformation blueprint created in real-time
In one powerful 2-hour executive session, we'll map the transformation of your marketing org — from cost center to growth engine.
Limited to 12 executives per quarter | $25,000 value | Complimentary for qualified C-suite leaders