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Revenue Marketing Resources

Explore a range of marketing resources, including articles, videos, podcasts, and other valuable content created by industry experts that cover the latest trending topics.

Topic All topics
All topics AEO Attribution AXO CMO Insights CRM Customer Experience Demand Generation Marketing HubSpot Lead Management Marketing Operations Marketing Strategy Martech People Revenue Marketing Salesforce
HubSpot Marketing Hub Enterprise Configuration and Optimization

HubSpot Marketing Hub Enterprise Configuration and Optimization

HubSpot
The average company using HubSpot Marketing Hub Enterprise activates 30 to 40% of the features they...
Read More
HubSpot Marketing Hub Enterprise vs. Professional: What You Actually Get

HubSpot Marketing Hub Enterprise vs. Professional: What You Actually Get

HubSpot
The price difference between HubSpot Marketing Hub Professional and Enterprise is approximately...
Read More
How to Set Up Multi-Touch Attribution in HubSpot Marketing Hub

How to Set Up Multi-Touch Attribution in HubSpot Marketing Hub

HubSpot, Attribution
Multi-touch attribution in HubSpot is one of the most valuable and most misconfigured features in...
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How to Structure a RevOps Team: Models That Work for B2B Companies

How to Structure a RevOps Team: Models That Work for B2B Companies

HubSpot, Revenue Operations
The org chart matters more than the headcount. TPG has seen companies with 12-person RevOps teams...
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The 8 HubSpot Marketing Hub Enterprise Configuration Decisions That Determine Your ROI

The 8 HubSpot Marketing Hub Enterprise Configuration Decisions That Determine Your ROI

HubSpot
HubSpot Marketing Hub Enterprise is not a platform that delivers value by default. It delivers...
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Marketing and Sales Alignment: Why It Fails and What Actually Fixes It

Marketing and Sales Alignment: Why It Fails and What Actually Fixes It

Sales & Marketing Alignment, HubSpot
In 19 years of working inside B2B revenue organizations, TPG has sat through hundreds of "alignment...
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RevOps Metrics: The 12 Numbers That Define Revenue Health

RevOps Metrics: The 12 Numbers That Define Revenue Health

HubSpot, Revenue Operations
Most pipeline reviews run on the numbers that are easiest to pull, not the numbers that matter....
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The RevOps Tech Stack: What You Actually Need vs. What Vendors Will Sell You

The RevOps Tech Stack: What You Actually Need vs. What Vendors Will Sell You

HubSpot, Revenue Operations
Every RevOps vendor says their product fills a critical gap. After 19 years of building revenue...
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What Is Revenue Operations (RevOps)? The Practitioner's Definition

What Is Revenue Operations (RevOps)? The Practitioner's Definition

HubSpot, Revenue Operations
RevOps is not a rebrand of Marketing Ops with a bigger budget. It is a distinct organizational...
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Why Mid-Market B2B Companies Are Switching from Salesforce to HubSpot

Why Mid-Market B2B Companies Are Switching from Salesforce to HubSpot

Salesforce, HubSpot
TPG has completed more than 100 Salesforce to HubSpot migrations for mid-market B2B companies. In...
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AI Agents for B2B Revenue Teams: What's Actually Working in 2026

AI Agents for B2B Revenue Teams: What's Actually Working in 2026

HubSpot, Agentic AI
TPG works with 150+ B2B revenue teams annually. We have deployed AI agents in HubSpot, Salesforce,...
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Customer Onboarding in HubSpot: Building a Process That Reduces Churn in the First 90 Days

Customer Onboarding in HubSpot: Building a Process That Reduces Churn in the First 90 Days

HubSpot
The sales team closes the deal and moves to the next opportunity. The customer signs the contract...
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