The Role of Field Marketing in Revenue Marketing Transformation

Earlier this year, I interviewed 10 global companies that have amazing Revenue Marketing Operations groups. I followed this up with a blog about moving from a decentralized to a centralized Revenue Marketing organization, something I’ve seen numerous times. See LinkedIn blog – Rise of the Marketing Operations Function. It occurred to me while writing these blogs, the […]

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How to Create an Eloqua Contact Washing Machine: Part One

Dirty Data can cause turmoil in your Eloqua Instance. The issue of data cleansing is a common pain point for most marketers today. This impacts every aspect of your job including segmentation, lead scoring, and reporting. How do we solve the issue of dirty data in an automated fashion without monopolizing your entire day? Contact […]

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Best Practices for On-Page SEO

So you want your website to be ranked on Google? As you may or may not know, there are some crucial components of on-page SEO that you are going to want to incorporate if you want to see your Organic traffic have big increases in traffic. On-page SEO is the single most critical piece you […]

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Begin with the End in Mind

By: Bill Cozadd  Bill is a Revenue Engineer at The Pedowitz Group. He is a Marketo Certified Consultant and has been with The Pedowitz Group since 2013. Bill loves to help clients leverage technology to achieve their marketing goals. When I see a problem that needs solving, my first instinct is to quickly come up […]

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A Practical Guide to Starting with Marketo – Part 1

  The more I serve as a Marketo trainer, the more I see it: students tell me they’re excited to learn, excited about the possibilities, but also worried about how much there is to learn and how to fit it into the work they already have to do. Here are a few practical tip for […]

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The Revenue Marketing Kitchen: Recipe for Target Marketing

  In the world of marketing, the difference between marketing strategies has become less and less noticeable. Many companies combine small portions of various ideas to create a hybrid marketing strategy that doesn’t deliver the kick it needs. While each individual ingredient is effective, combining different recipes doesn’t work. Let’s look at how Revenue Marketers™ […]

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10 Key Highlights of Marketo’s New Engagement Module

Some of us have been waiting a long time for something that would streamline the Traffic Cop process. I have to say, in seeing the demo of Marketo’s new Engagement Module, I’m thrilled by some of the features. Here’s a quick guide to 10 key highlights: Picture courtesy of Marketo 1) You’re still going to […]

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