The demand generation group in most firms is evolving quickly. Should inbound and outbound functions be combined? What are the implications of doing multi-channel campaigns on the organization structure?
The Pedowitz Group is the first Marketo Partner endorsed to offer Advanced Marketo Training and now is your chance to register! Advance your skills and when you register for one of the Spring courses, get a 25% discount of the cost. Check out our blog to get the promo code!
This is Part 2 of a five part series where Lauren Kincke, Oracle Practice Manager for The Pedowitz Group discusses the importance of having a culture open to change before even planning to architect your martech stack. One constant is change and as plans for marketing technology are developed, being agile and willing to modify may be the most important part of the process.
Herman Miller and Knoll are two iconic furniture manufacturers whose designs have endured for decades. Their "about us" videos tell contrasting stories about customer-centricity though. Dive into this blog for a deep, minute-by-minute breakdown.
Building the ultimate MarTech stack for your industrial manufacturing business is a process of fitting blocks together and making sure they have a great bond. Learn various methods for identifying, prioritizing and acquiring those blocks that make up a successful MarTech stack.
This is Part 1 of a five part series where Lauren Kincke, Oracle Practice Manager for The Pedowitz Group begins to address the five critical issues to fix before you begin mapping your technology architecture. The first critical issue it to ensure organization alignment.
The talent gap is defining the winners and losers in the Revenue Marketing age. Listen as two seasoned marketing leaders, Liz Sophia with Hodges-Mace and Amanda Wolff with Elsevier, discuss how they have grown their leadership skills and how they find and grow their team talent.
Industrial manufacturing needs to develop a customer-centric approach to how they market and sell to prospects and customers. Customer focus requires marketing and sales to work together to build B2B relationships and share knowledge. Optimized marketing technology provides the tools to reach customers where they are at within the buyer's journey and enables both teams to integrate and deliver a more seamless customer interaction.
Scott Brinker, Co-founder and CTO at ion interactive, Editor at chiefmartec.com and Program Chair at MarTech Conference, discusses major trends in modern marketing, the "channel" between marketers and customers and the steps necessary to utilize it successfully, and how to organize a modern marketing team.
The KPI's you choose may have a negative impact on customers and employee performance. Key Performance Indicators that are company centric vs. customer centric could be damaging your bottom line and more importantly, your reputation.
Kevin Joyce, Vice President of Revenue Marketing Strategy with The Pedowitz Group shares in this month's post, the how and why's to centralize Marketing Operations (MO) and discusses the benefits of centralizing the related functions and the necessary steps to take to make this happen.
Steve Farnsworth, CMO at The Steveology Group, shared his thoughts on the changing role of marketers in a recent video interview with Jeff Pedowitz. Jeff asked if marketing executives were changing how they organized their teams around content. Steve replied: “Not yet, unfortunately, not as much as I think will happen. When you look at […]
In 2016 The Pedowitz Group published a series of white papers that defined the ideal Center of Excellence which would enable marketing organizations to successfully accomplish their goals. Part 1 of the series explained that a Revenue Marketing Center of Excellence is comprised at a minimum of three parts – a Demand Generation Group, a […]
Allen Gannett, Founder and CEO of TrackMaven – an integrated marketing analytics platform, was recently interviewed by Jeff Pedowitz. He had some interesting things to say about aggressive lead scoring, organizing sales and marketing, and process. He also shared how their whole idea of bringing together all types of disparate analytic needs that customers have, social […]