A Practical Guide to Starting with Marketo – Part 1

  The more I serve as a Marketo trainer, the more I see it: students tell me they’re excited to learn, excited about the possibilities, but also worried about how much there is to learn and how to fit it into the work they already have to do. Here are a few practical tip for […]

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The Revenue Marketing Kitchen: Recipe for Target Marketing

  In the world of marketing, the difference between marketing strategies has become less and less noticeable. Many companies combine small portions of various ideas to create a hybrid marketing strategy that doesn’t deliver the kick it needs. While each individual ingredient is effective, combining different recipes doesn’t work. Let’s look at how Revenue Marketers™ […]

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10 Key Highlights of Marketo’s New Engagement Module

Some of us have been waiting a long time for something that would streamline the Traffic Cop process. I have to say, in seeing the demo of Marketo’s new Engagement Module, I’m thrilled by some of the features. Here’s a quick guide to 10 key highlights: Picture courtesy of Marketo 1) You’re still going to […]

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Fresh from the Farm: 4 Tips to Create Engaging Newsletters

I subscribe to a CSA (community supported agriculture). Every week, I get a box of produce from a local farm. The fresh produce on its own is pretty exciting, but I look forward to the weekly newsletter, which often reads like a soap opera! Each newsletter has a few key goals, dictating its format: Describe […]

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4 Tips to Build Strong Team Bonds in a Virtual Environment

  There’s been a huge amount of publicity lately about companies asking employees to stop working from home and come into the office. I understand some of the motivation behind this, but I’d like to provide a perspective from the other side: It’s possible to work remotely and effectively – even though you may not […]

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A Practical Guide to Starting with Marketo – Part 2

  In Part 1, I talked about the big picture and how to start when you’re first learning Marketo. Very well and good, but now you need WHERE to start. What is the FIRST THING you need to do? Here are the first two of four critical starting points, depending on your most pressing business […]

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How Does Inbound Marketing Relate to Revenue Marketing?

I had experiences with two clients this week that reinforced my beliefs in Revenue Marketing™; these both relate to Inbound Marketing. At one client, we discussed how the events marketing team and the website people didn’t really see themselves as Revenue Marketers and didn’t measure themselves in revenue terms, despite having an annual revenue goal. […]

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Marketers, Are You Ready to Get Beaten Up?

Revenue Marketing is not for the meek Sales and marketing don’t get along, right? This cool (sometimes downright frigid) relationship is something that we speak about often, but we rarely talk about the reasons why. One reason I’ve witnessed (as a former quota-carrier in sales for most of the past eight years) is that sales […]

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A Practical Guide to Starting with Marketo – Part 3

  In Part 2 of this blog, I provided two starting points for Marketo on cleaning up your data and creating nurture campaigns. Here are two more to consider: 3)  Problem: All my leads are going to sales and sales doesn’t have time to talk to all of them. They don’t know which ones to […]

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