Agile Marketing means planning your activities in short bursts and changing direction based on the results, but convincing your CFO to give you a bucket of funds is the difficult part.
A few easy Eloqua capabilities you're probably not using, but should be. Because reading release notes of Eloqua's latest MA features can often take a back seat.
If you aren’t managing the benefits expected from the project (assuming they were identified before the project commenced) the probability of them being realized is low.
With over 6000 of the best marketers and industry thought leaders at 2016 Marketo Marketing Nation Summit, there was a lot for “Tomorrow’s Marketer” to learn.
The approach of Think Big, Start Small, Deliver Quickly is not a new concept, but is essential to deliver Revenue Marketing™ success when managing complex projects.
Clicking the “Activate” button on your Eloqua campaign can be one of the most nerve-racking actions you take within the marketing automation platform. There are probably disastrous scenarios running through your head as you remind yourself that you have indeed completed all the tasks necessary to launch and run a successful campaign. You're a pro, and you've done this before, but the pre-launch jitters still get to you.
Google is Always changing and making sure you are on top of their updates can give you the competitive edge you need to see the revenue needle trend up.
Marketo marketing automation skills are in demand! If you run a quick LinkedIn Job search for Marketo, you'll find a list of more than 1,300 job openings. That's a huge number. But Marketo expertise can be a sliding scale and there are a few factors that determine whether an applicant has the right profile for true Marketo power.
Oftentimes, marketing teams won't have seven individuals in the entire department, let alone dedicated solely to Marketing Operations. Just like you wouldn’t rely on a single person to produce ALL of the content, web and digital media for your company, you shouldn't rely on a single Marketing Automation resource either.
Marketo is an extremely powerful tool but a Marketing Center of Excellence is going to be key to making Marketo work for the long haul. Although a Marketo Admin to run the tool is necessary, you need to have strategy, campaign planning, a strong technical skill set and someone who is responsible for your data and analytics.