The Revenue Marketing™ Consulting Firm
The Revenue Marketing Journey™
Contact Us
 3 Things Every CMO Needs For a Successful Relationship With the CFO

3 Things Every CMO Needs For a Successful Relationship With the CFO

To move your organization forward, the CMO and the CFO must work in partnership, especially if your marketing operations is to become a true Revenue Marketing organization. Debbie Qaqish breaks down the three things every CMO needs to ensure a successful relationship with the CFO.
CMO Insights: Shonodeep Modak, CMO, GE Industrial Solutions Energy Connections

CMO Insights: Shonodeep Modak, CMO, GE Industrial Solutions Energy Connections

It's a unique challenge to run the marketing department of a large business unit in one of the world's biggest companies. Shonodeep Modak, Chief Marketing Officer for GE Industrial Solutions Energy Connections is not only up for this challenge, but in this interview with Jeff Pedowitz, shares how understanding your buyer and what they need for solutions is key to business today.
CMO Insights: Ken Robinson, Chief Marketing Officer, ProSites

CMO Insights: Ken Robinson, Chief Marketing Officer, ProSites

Revenue marketing is becoming a much more common and prevalent approach for CMO's in today's digital economy. Ken Robinson, Chief Marketing Officer for ProSites sits down with Jeff Pedowitz to share how revenue and metrics are critical to his marketing team's success.
7 Outrageous Lead Management Errors and How To Fix Them

7 Outrageous Lead Management Errors and How To Fix Them

In this installment of our Marketing Operations series, Kevin Joyce lays out the seven most common lead management errors and how your marketing team can fix them to put you on the road toward a more effective lead management process.
CMO Insights: Kerry Langstaff, Chief Marketing Officer, Xignite

CMO Insights: Kerry Langstaff, Chief Marketing Officer, Xignite

Tune into this episode of CMO Insights to hear Jeff Pedowitz interview Kerry Langstaff, Chief Marketing Officer for Xignite. Kerry shares her journey from being the sole marketing professional on the start up team four years ago to now building a revenue marketing department. Hear how she has taken marketing efforts to be 100% inbound and how Xignite is using technology to fuel those efforts.
CMO Insights: Meagen Eisenberg, Chief Marketing Officer, MongoDB

CMO Insights: Meagen Eisenberg, Chief Marketing Officer, MongoDB

In this episode of CMO Insights, Jeff Pedowitz talks with Meagen Eisenberg, CMO for MongoDB. In her two years with the company, she has doubled the size of her marketing team, learning important and necessary skill sets that fill in gaps to create a whole, cohesive unit.
5 Core Marketing Processes to Master

5 Core Marketing Processes to Master

In part 6 of this series on successful marketing operations, Kevin Joyce, CMO and VP of Marketing Strategy for The Pedowitz Group breaks down five key marketing processes your marketing department should be administering.
CMO Insights: Marilyn Cox, Vice President of Marketing and CRM, The Second City

CMO Insights: Marilyn Cox, Vice President of Marketing and CRM, The Second City

Moving from the world of B2B technology to an entertainment and training company may sound like a pretty big leap. But Marilyn Cox VP of Marketing and CRM for The Second City shares with host Jeff Pedowitz that her move from enterprise tech to entertainment is a lot closer than you may realize. Marilyn shares how The Second City is taking on a more holistic approach to their marketing as they go deeper with technology to provide a more unified experience with customers, audience members, and partners.
CMO Insights: Brian Kardon, Chief Marketing Officer, Fuze

CMO Insights: Brian Kardon, Chief Marketing Officer, Fuze

CMO Insights brings you another great interview as Brian Kardon, CMO at Fuze joins Jeff Pedowitz to talk about the ever-changing role of the CMO. Brian shares his viewpoint on how the role of marketing has changed within companies; how data, measurement and an understanding of various tools are necessary for today's marketing professional.
Marketo Summit 2017 Was Another Successful Event!

Marketo Summit 2017 Was Another Successful Event!

Caitlin Culbert, TPG Marketo Practice Director, shares her recap of the 2017 Marketo Summit. From the official launch of Marketo Next training to product updates and keynote highlights, learn a few reasons why this conference needs to be on your attendance list in 2018!