Marketo Winter Release 2016

Everyone has been talking about the new Marketo Release for Winter 2016! This release is slated to go live on February 5th, 2016, and it includes some really big changes, so I think it is important to discuss a few of the most significant updates. Next Generation Munchkin Tracking Current State         Anonymous leads get […]

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Dear VP Marketing, Your Team Needs A Plan for Email

Dear VP Marketing,  Your team is really frustrated with all the constant last minute requests for campaigns. It doesn’t really matter if they’re coming from you, sales or from a different branch of the marketing organization. They’re exhausted.  No one really likes an email or conversation that starts with “I know it’s 4 pm on […]

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Top 5 Classes Every Eloquan Should Take

  Eloqua University offers a number of very useful classes. The classes are targeted to all experience levels. If you are fresh from taking the Fundamentals classes and wondering what to take next, these five courses should be at the top of every Eloquan’s list. The Luminary path is a great one to follow, but […]

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Marketo Fall Release, A Few of My Favorite Things:

  Marketo recently unveiled some exciting improvements with its latest release. My favorites include the powerful updates to smart list capabilities and smart campaigns.            Subscribe to Smart List        Smart Campaigns in Marketo Moments   The ability to subscribe to smart lists will give us all back some time in our day, […]

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Topliners 101 for New Eloqua Users

  Are you new to Eloqua and keep hearing about this thing called ‘Topliners’? Not sure where to start or how to use it? Here is a Topliners 101 guide for you. What is it? Topliners is a community for Eloquians (yes, that’s a real term we have coined for ourselves) to research How-To’s, post […]

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Eloqua – Did You Know?

Eloqua – Did You Know? Do you ever get so comfortable in your day-to-day approach to Eloqua that you find yourself doing things the exact same way out of habit? We are all guilty of this to a point. The danger of becoming so set in our ways is that sometimes we miss opportunities to […]

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SMS Marketing is On the Rise. What You Need to Know Now.

 As we continue to see mobile penetration statistics climb (74% in the United States) and being publicized in the media, there is a renewed interest in SMS Marketing. This interest sparks a lot of questions. How does SMS fit into my content strategy? Does it work?  Is it legal? And, what are the regulations?SMS or […]

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Breaking Up with Inactives – Why Good Data Matters

This past week, while discussing the importance of data quality with a client, the question was posed “how long do you keep ‘old’ contacts?” As a consultant, it is easy to forget that this isn’t something most people think about on a regular basis. For most marketers, the idea of “removing” contacts from their database […]

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