Marketing automation won't automatically fix all your marketing problems. Caitlin Culbert dispels this and eight other myths about marketing automation that hold your company back from using this powerful tool to its full potential.
Jeff Pedowitz sits down with Kyle Lacy, VP of Marketing at Lessonly, to discuss strategic priorities in the customer journey, positioning and messaging in the market and remaining agile in the ever changing world of revenue marketing.
Jeff Pedowitz and Ardath Albee, CEO of Marketing Interactions, discuss texting and how it contributes to big data. They also talk about account based marketing and discuss the importance of knowing your audience.
Jeff Pedowitz sits down with Mandira Mehra, CMO at MRI Software. They talk about how to manage rapid growth, reposition brand and identity, and embrace change in order to leverage greater growth in the market.
Jeff Pedowitz sits down with Cynthia Gumbert, SVP of Marketing and Analytics at Quick Base, to talk about the transitions and rapid growth QuickBase is experiencing since leaving Intuit. They also discuss the new company values, customer focused teams, and the Customer Journey.
Debbie Qaqish recaps the "Who Owns the Customer Journey?" webinar hosted by TPG May 22, 2018. Learn why customer experience is a growing conversations in companies and next steps needed for your organization to become more customer centric.
CEO Jeff Pedowitz participated in the webinar “7 Key Capabilities for Great Customer Experiences” with Infutor and Target Market Magazine to discuss how B2B organizations can successfully gain omnichannel capabilities.
Manufacturing continues to innovate and make great strides with technology when it comes to process improvement. Yet many still struggle with embracing digital transformation when it comes to marketing and sales. Here are five reason manufacturing should embrace their digital transformation.
As a follow up to her DemandGen Report webinar "How Current & Complete Data Drives Higher Campaign Conversions and Actionable Demand", Debbie Qaqish shares the results of the attendee survey on What Kind Of Datanista are You?
General Data Protection Regulation (GDPR) goes into effect May 25th, causing companies around the world to assess their current situation and make some adjustments in preparation. Three companies weigh in on the challenges and opportunities of preparing for GDPR.
The General Data Protection Regulation or GDPR is taking place May 25th. If you are in the European Union(EU) or do business with individuals in the EU, your company needs to take some steps to prepare.
It's happened before and it will happen again. The year-end marketing budget you set will have to shift, probably more than once, mid-quarter and mid-year. TPG's Justin Yopp talks with Pamela Muldoon on how to prepare the the unexpected and still reach your goals.
Marketing is a science and an art, with the science side of this equation getting a lot of press lately, especially in the area of marketing ops. The primary implication is that marketers will experiment, collect results, analyze those results and then make decisions based on the insights. These data-driven-decisions, or 3D, are the hallmark of a science-based marketing team.
Avoid a “field of dreams” situation with your content marketing. Learn how to engage your customers and prospects by going to where they hang out. Take advantage of multichannel campaigns in addition to having relevant content to consume and share.
As a leader or a member of the MO team, you are the ultimate enabler of marketing accountability in terms of financial measures. This includes contribution to pipeline, closed business, improved client acquisition and retention, and top line revenue growth.
Tune into CMO Insights to hear Jeff Pedowitz talk with Rand Fishkin, Wizard of Moz, about the changing landscape of digital marketing and how professional marketers need to navigate this ever-changing industry to stay relevant.
Cleaning up an existing instance of Eloqua can be a challenge. Where do you start? How do find out what you have? What can you do to make it clean and manageable? We'll answer these questions, give guidance and best practices to clean-up your instance and keep it clean.
Whether you’re due for a refresh or just getting started with implementing and enabling marketing automation in your organization, the pointers below can help to prioritize the tasks in your marketing automation strategy. Part Two of this series covers lead management, measurement and attribution strategy.
Whether you’re due for a refresh or just getting started with implementing marketing automation in your organization, the pointers below can help to prioritize the tasks in your marketing automation strategy. Part One of this series covers data strategy, marketing, and sales alignment.
Peg Miller, Vice President of Marketing for Tax Guard, talks with Jeff Pedowitz about how small tweaks to how they operate their marketing functions has increased conversions and decreased the sales cycle.
In this episode, Jeff Pedowitz talks with Jason Katz, VP of App and Digital Marketing for Houghton Mifflin Harcourt. Jeff talks about the challenge of multiple OTT platforms while still building a revenue marketing operation.
On this episode of CMO Insights, Bob Canaway, CMO for Black Duck Software, talks with Jeff Pedowitz about the ever-changing landscape of marketing operations in today's digital economy. Bob also shares how a software company integrates technology into their marketing operations.
If you’d like to learn how to get the entire organization thinking and executing in terms of omni channel for all initiatives, you won’t want to miss this interview with Jeff Canada, Manager of Global Operations for Quantcast.
Jeff Pedowitz sits down with Ana Perez, Vice President of Marketing, Health and Benefits for Aon Hewitt. Ana talks about the challenges of moving from a traditional marketing operation to a revenue marketing organization.
Tune in as Jeff Pedowitz talks with Aden Andrus, Director of Marketing for Disruptive Advertising. Aden shares how going deep with their persona work and really focusing on value drives the marketing initiatives they implement.
Steve Schley, VP of Global Marketing for KrolLDiscovery joins Jeff Pedowitz to discuss the challenges and opportunities of managing a global team while still driving toward a revenue marketing operations model.
Caren Cioffi has been with Brightcove since the very beginning when they launched over ten years ago. Jeff Pedowitz talks with Caren about her journey and how Brightcove is running their marketing department like a business.
In this episode of CMO Insights, Jeff Pedowitz talks with Michael Bailey, Vice President of Marketing for Fleetcor. Learn how Fleetcor is using big data to learn more about their customers and increase their revenue along the way.
CASL stands for Canadian Anti-Spam Legislation and it goes into full effect July 1st 2017. This has been a long time coming since it was first announced back in 2014. Here are some tips on ensuring your Canadian database is marketable.
In this episode of CMO Insights, Jeff Pedowitz talks to Brad Gillespie, Chief Marketing Office for Octiv. Brad breaks down how his marketing team uses skills from various disciplines to work with sales, product and finance within the company to grow business opportunities. Learn how Octiv approaches Account Based Marketing and how persona and buyer's journey are key to this strategy.
To move your organization forward, the CMO and the CFO must work in partnership, especially if your marketing operations is to become a true Revenue Marketing organization. Debbie Qaqish breaks down the three things every CMO needs to ensure a successful relationship with the CFO.
It's a unique challenge to run the marketing department of a large business unit in one of the world's biggest companies. Shonodeep Modak, Chief Marketing Officer for GE Industrial Solutions Energy Connections is not only up for this challenge, but in this interview with Jeff Pedowitz, shares how understanding your buyer and what they need for solutions is key to business today.
The digital economy requires strong leadership from the CMO. Debbie Qaqish shares why transformational leadership is necessary for today's CMO to lead their marketing team to bigger and better levels of success.
Revenue marketing is becoming a much more common and prevalent approach for CMO's in today's digital economy. Ken Robinson, Chief Marketing Officer for ProSites sits down with Jeff Pedowitz to share how revenue and metrics are critical to his marketing team's success.
In this installment of our Marketing Operations series, Kevin Joyce lays out the seven most common lead management errors and how your marketing team can fix them to put you on the road toward a more effective lead management process.
Tune into this episode of CMO Insights to hear Jeff Pedowitz interview Kerry Langstaff, Chief Marketing Officer for Xignite. Kerry shares her journey from being the sole marketing professional on the start up team four years ago to now building a revenue marketing department. Hear how she has taken marketing efforts to be 100% inbound and how Xignite is using technology to fuel those efforts.
Jennifer Haney-Crowe, Vice President of Marketing for Forecast5 Analytics joins Jeff Pedowitz on CMO Insights. Jennifer talks about her transition from a large, global enterprise to a young, smaller company.
In this interview, Debbie Qaqish talks to Lena Shaw, Director of Marketing & Growth with LeadGenius, about how ABM drives sales and marketing alignment as long as marketing follows four key pieces of advice.
Jeff Pedowitz sits down with Teresa Caro, Senior Vice President for Fortiva Financial. Teresa shares how the lifecycle of sales, marketing and business operations all need to be considered when developing revenue marketing objectives.
In this episode of CMO Insights, Jeff Pedowitz talks with Meagen Eisenberg, CMO for MongoDB. In her two years with the company, she has doubled the size of her marketing team, learning important and necessary skill sets that fill in gaps to create a whole, cohesive unit.