Quick Tutorial: Posting Videos on Eloqua Landing Pages

Don’t let fear or a lack of resources keep you from incorporating the latest trend – video content – into your marketing mix. Did you know that you can post video content on Landing Pages, using the Static Editor (a cloud connector) without posting to social media sites? It’s true, you can. Keep reading to […]

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Stylize your Masthead alt tags

For years now, digital marketers have asked what do we do when images are turned off, either by default within an email client, or by the user themselves. The answer has always been stylized Alt tags, you know the alternative text that looks like this alt=”text goes here” that most people ignore. While there have […]

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A Tale of 2 CMOs: The Dud & The Superstar – Which are you?

Preparing for any board or senior management meeting is stressful and a big part of that stress comes from the inability of the CMO to answer pointed questions about revenue contribution from marketing. Today’s board or senior managements are savvier and expect marketing to behave like a business unit, not just a cost center. The […]

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The Role of Field Marketing in Revenue Marketing Transformation

Earlier this year, I interviewed 10 global companies that have amazing Revenue Marketing Operations groups. I followed this up with a blog about moving from a decentralized to a centralized Revenue Marketing organization, something I’ve seen numerous times. See LinkedIn blog – Rise of the Marketing Operations Function. It occurred to me while writing these blogs, the […]

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How to Create an Eloqua Contact Washing Machine: Part One

Dirty Data can cause turmoil in your Eloqua Instance. The issue of data cleansing is a common pain point for most marketers today. This impacts every aspect of your job including segmentation, lead scoring, and reporting. How do we solve the issue of dirty data in an automated fashion without monopolizing your entire day? Contact […]

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Best Practices for On-Page SEO

So you want your website to be ranked on Google? As you may or may not know, there are some crucial components of on-page SEO that you are going to want to incorporate if you want to see your Organic traffic have big increases in traffic. On-page SEO is the single most critical piece you […]

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Begin with the End in Mind

By: Bill Cozadd  Bill is a Revenue Engineer at The Pedowitz Group. He is a Marketo Certified Consultant and has been with The Pedowitz Group since 2013. Bill loves to help clients leverage technology to achieve their marketing goals. When I see a problem that needs solving, my first instinct is to quickly come up […]

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