To some, data cleanliness may seem like a trivial hurdle between you and setting up your campaigns, but it is one of the most important ingredients in a successful marketing program. Clean data will allow you to better target your campaigns, which will improve your delivery
Read more →Edison is purported to have said, “Genius is one per cent inspiration, ninety-nine per cent perspiration”. It’s a fascinating comment on the different components required to make magic happen. I believe that great marketing efforts are similarly broken out, with one major addition. Inspiration: You never
Read more →In Part 1 and Part 2 of the Campaign Launch Checklist series, I talked about using campaign checklists for your audience and assets to drive more effective campaign results. The next important step is to confirm the campaign goals and KPIs. After all of your hard work,
Read more →There are only five words you need to create successful content for revenue marketing. Yes, it’s that simple. Just five words. Well…okay, six if you consider that one of the five is actually a contraction. But even without the contraction, come on, it’s still only six words!
Read more →In my first blog post in this series, I talked about a campaign checklist for your audience: Who are they? How/when do they view your content? Is it shareable? How is your data quality? Now let’s talk about content. During the planning phase, you have determined
Read more →A couple of months ago, we gave you the Top 10 Best Practices for Campaign Planning. Now that you’ve planned….let’s talk about getting it out the door and optimizing the launch. A few years ago, the World Health Organization created a surgical safety checklist. After implementation, hospitals
Read more →The Marketo User Summit this week was full of great speakers, client case studies, and training sessions. I loved teaching my Revenue Cycle Analytics sessions on Monday to packed rooms of Marketo users wanting to brush up on their analytics skills or explore the tool for the
Read more →Marketo Summit is almost here! Next week, thousands of Marketo users will flock to San Francisco for the Marketo User Summit to take classes, hear success stories and panels of guest speakers, and most importantly, network with fellow users. The annual Revvie awards will also be announced
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