Google’s “Mobilegeddon” is here. Did you miss it? Were you aware that it was coming? Do you know what it means for your business? The Internet is a changing, evolving machine. Many companies have been experiencing increasing pressure to become mobile friendly. Those who haven’t done so already are behind the curve. Mobilegeddon has arrived. […]
Inbound marketing is a large part of most B2B marketing’s budget – as it should be. At the same time, the effectiveness of the inbound spend is in question for many organizations and marketing is looking for ways to optimize and monetize this spend. For me, it begins with knowing your customer and understanding their […]
(or in my case…much more neat and tidy!) It’s that time of year- the birds are singing, the flowers blooming, the storms are a brewing… and if you are anything like me, you get a touch of the organization bug. While a well-organized coat closet or craft room is certainly nice, there’s nothing like the […]
It’s true. My feet may never be the same. And, my coffee consumption has reach epic proportions. But, I’m back in the saddle here at TPG and I wanted to share some of my favorite sessions while they are still fresh. This is a struggle every year. MME is always full of amazing content and frankly you just can’t get to it all. The two sessions I have chosen to recap, were picked for very different reasons but hopefully they will stand out for you as well.
A piece of my role at The Pedowitz Group involves training our newest Eloqua team members. Whether they come from the role of a technology or marketing practitioner or they have been consultants before we have our own methodology and approach.
I jokingly refer to myself as a digital hoarder, I have every email (sent and received), every document, presentation, spreadsheet and more at my fingertips and now, thanks to the beauty of cheap digital storage I don’t see that stopping now. Woohoo! The power of the cloud!