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 CMO Insights: Brad Gillespie, Chief Marketing Officer, Octiv

CMO Insights: Brad Gillespie, Chief Marketing Officer, Octiv

In this episode of CMO Insights, Jeff Pedowitz talks to Brad Gillespie, Chief Marketing Office for Octiv. Brad breaks down how his marketing team uses skills from various disciplines to work with sales, product and finance within the company to grow business opportunities. Learn how Octiv approaches Account Based Marketing and how persona and buyer's journey are key to this strategy.
3 Things Every CMO Needs For a Successful Relationship With the CFO

3 Things Every CMO Needs For a Successful Relationship With the CFO

To move your organization forward, the CMO and the CFO must work in partnership, especially if your marketing operations is to become a true Revenue Marketing organization. Debbie Qaqish breaks down the three things every CMO needs to ensure a successful relationship with the CFO.
CMO Insights: Shonodeep Modak, CMO, GE Industrial Solutions Energy Connections

CMO Insights: Shonodeep Modak, CMO, GE Industrial Solutions Energy Connections

It's a unique challenge to run the marketing department of a large business unit in one of the world's biggest companies. Shonodeep Modak, Chief Marketing Officer for GE Industrial Solutions Energy Connections is not only up for this challenge, but in this interview with Jeff Pedowitz, shares how understanding your buyer and what they need for solutions is key to business today.
CMO Insights: Ken Robinson, Chief Marketing Officer, ProSites

CMO Insights: Ken Robinson, Chief Marketing Officer, ProSites

Revenue marketing is becoming a much more common and prevalent approach for CMO's in today's digital economy. Ken Robinson, Chief Marketing Officer for ProSites sits down with Jeff Pedowitz to share how revenue and metrics are critical to his marketing team's success.
7 Outrageous Lead Management Errors and How To Fix Them

7 Outrageous Lead Management Errors and How To Fix Them

In this installment of our Marketing Operations series, Kevin Joyce lays out the seven most common lead management errors and how your marketing team can fix them to put you on the road toward a more effective lead management process.
CMO Insights: Kerry Langstaff, Chief Marketing Officer, Xignite

CMO Insights: Kerry Langstaff, Chief Marketing Officer, Xignite

Tune into this episode of CMO Insights to hear Jeff Pedowitz interview Kerry Langstaff, Chief Marketing Officer for Xignite. Kerry shares her journey from being the sole marketing professional on the start up team four years ago to now building a revenue marketing department. Hear how she has taken marketing efforts to be 100% inbound and how Xignite is using technology to fuel those efforts.
CMO Insights: Meagen Eisenberg, Chief Marketing Officer, MongoDB

CMO Insights: Meagen Eisenberg, Chief Marketing Officer, MongoDB

In this episode of CMO Insights, Jeff Pedowitz talks with Meagen Eisenberg, CMO for MongoDB. In her two years with the company, she has doubled the size of her marketing team, learning important and necessary skill sets that fill in gaps to create a whole, cohesive unit.
5 Core Marketing Processes to Master

5 Core Marketing Processes to Master

In part 6 of this series on successful marketing operations, Kevin Joyce, CMO and VP of Marketing Strategy for The Pedowitz Group breaks down five key marketing processes your marketing department should be administering.
CMO Insights: Marilyn Cox, Vice President of Marketing and CRM, The Second City

CMO Insights: Marilyn Cox, Vice President of Marketing and CRM, The Second City

Moving from the world of B2B technology to an entertainment and training company may sound like a pretty big leap. But Marilyn Cox VP of Marketing and CRM for The Second City shares with host Jeff Pedowitz that her move from enterprise tech to entertainment is a lot closer than you may realize. Marilyn shares how The Second City is taking on a more holistic approach to their marketing as they go deeper with technology to provide a more unified experience with customers, audience members, and partners.
CMO Insights: Brian Kardon, Chief Marketing Officer, Fuze

CMO Insights: Brian Kardon, Chief Marketing Officer, Fuze

CMO Insights brings you another great interview as Brian Kardon, CMO at Fuze joins Jeff Pedowitz to talk about the ever-changing role of the CMO. Brian shares his viewpoint on how the role of marketing has changed within companies; how data, measurement and an understanding of various tools are necessary for today's marketing professional.
Marketo Summit 2017 Was Another Successful Event!

Marketo Summit 2017 Was Another Successful Event!

Caitlin Culbert, TPG Marketo Practice Director, shares her recap of the 2017 Marketo Summit. From the official launch of Marketo Next training to product updates and keynote highlights, learn a few reasons why this conference needs to be on your attendance list in 2018!
CMO Insights: Christelle Flahaux former Vice President of Marketing, Domo

CMO Insights: Christelle Flahaux former Vice President of Marketing, Domo

In this episode of CMO Insights, Christelle Flahaux, former VP of Marketing for Domo, sits down with Jeff Pedowitz to talk marketing, technology, analytics and so much more! Learn how Domo is "all in" with Account Based Marketing and how marketing technology guides the way of doing business for this company in the digital economy.
Marketing as the Growth Driver in Manufacturing

Marketing as the Growth Driver in Manufacturing

Debbie Qaqish recaps a recent webinar hosted by TPG with a panel of experts to discuss the state of marketing today in the industrial manufacturing industry. Learn how these manufacturing companies made the pivot from being product centric companies to customer centric companies.
Getting The Most From Your Marketo Summit Experience

Getting The Most From Your Marketo Summit Experience

Caitlin Culbert, Marketo Practice Director for The Pedowitz Group asked her team of Marketo Revenue Engineers to provide some tips on getting the most from attending the Marketing Nation Summit April 23-26 in San Francisco.
Revenue Marketing Radio Podcast: Larry Black, Managing Director and Global Head of Marketing, FTSE Russell

Revenue Marketing Radio Podcast: Larry Black, Managing Director and Global Head of Marketing, FTSE Russell

On this episode of Revenue Marketing Radio, Debbie Qaqish talks with Larry Black, Managing Director and Global Head of Marketing for FTSE Russell. Larry shares how FTSE Russell has aligned behind a singular focus that is changing how the company markets and the importance of sales working with marketing to make big things happen.
CMO Insights: Tim Minahan, CMO, Citrix

CMO Insights: Tim Minahan, CMO, Citrix

Jeff Pedowitz sits down with Tim Minahan, Chief Marketing Officer for Citrix. In this interview Tim shares how he is helping Citrix transform beyond IT and helping other lines of business achieve their business outcomes. He talks about the multi-faceted elements of transformation that included technology, culture and people.
Revenue Marketing Radio Podcast: Steven Cook, Founder, FortuneCMO

Revenue Marketing Radio Podcast: Steven Cook, Founder, FortuneCMO

Debbie Qaqish kicks off her 2017 podcast interview series with Steve Cook, Founder of FortuneCMO and contributing editor for CMO.com. Debbie and Steve discuss the changing role of today's CMO and how they are positioned to lead innovation not only with sales and marketing integration, but within their organizations.
CMO Insights: Gary S. Mullen, VP of Marketing, Globalscape

CMO Insights: Gary S. Mullen, VP of Marketing, Globalscape

The second season of CMO Insights kicks off with Gary S. Mullen, Vice President of Marketing for Globalscape, a leader in secure data exchange solutions. TPG CEO Jeff Pedowitz talks with Gary about how his marketing team has evolved to include a revenue marketing mindset critical to stay ahead in today's ever-changing landscape.
Manufacturing: Buyers Are On Social Media, Are You?

Manufacturing: Buyers Are On Social Media, Are You?

Social selling is an effective and under utilized tactic in the industrial manufacturing sector. Your buyer has changed in how they gather their information pre-sale and in how they prefer to interact with companies. Find out why social selling needs to be part of your marketing and sales process.
Process Makes Perfect With Your MarTech Stack Architecture

Process Makes Perfect With Your MarTech Stack Architecture

In Part 4 of this 5-part blog series discussing MarTech Stack Architecture, Lauren Kincke focuses on the importance of taking an inventory and optimizing your current process before adding more to the team's task list. Establish a foundation to start from to ensure the team is working toward the same goals and objectives.
Who Should Close the Digital Skills Gap: Marketing or HR?

Who Should Close the Digital Skills Gap: Marketing or HR?

The digital marketing skills gap continues to grow, making it more and more challenging for companies to find the right talent to fill out their digital marketing team. But who should ensure the proper training for these skills, the marketing department or Human Resources?
Marketo Next: Advanced Marketo Training

Marketo Next: Advanced Marketo Training

The Pedowitz Group is the first Marketo Partner endorsed to offer Advanced Marketo Training and now is your chance to register! Advance your skills and when you register for one of the Spring courses, get a 25% discount of the cost. Check out our blog to get the promo code!
Architect Change Before Architecting Your MarTech Stack

Architect Change Before Architecting Your MarTech Stack

This is Part 2 of a five part series where Lauren Kincke, Oracle Practice Manager for The Pedowitz Group discusses the importance of having a culture open to change before even planning to architect your martech stack. One constant is change and as plans for marketing technology are developed, being agile and willing to modify may be the most important part of the process.
Building the Ultimate MarTech Stack For Industrial Manufacturing

Building the Ultimate MarTech Stack For Industrial Manufacturing

Building the ultimate MarTech stack for your industrial manufacturing business is a process of fitting blocks together and making sure they have a great bond. Learn various methods for identifying, prioritizing and acquiring those blocks that make up a successful MarTech stack.
Quit Worrying About the Architecture of Your MarTech Stack

Quit Worrying About the Architecture of Your MarTech Stack

This is Part 1 of a five part series where Lauren Kincke, Oracle Practice Manager for The Pedowitz Group begins to address the five critical issues to fix before you begin mapping your technology architecture. The first critical issue it to ensure organization alignment.
WRMR – The Talent Gap in the Revenue Marketing Age

WRMR – The Talent Gap in the Revenue Marketing Age

The talent gap is defining the winners and losers in the Revenue Marketing age. Listen as two seasoned marketing leaders, Liz Sophia with Hodges-Mace and Amanda Wolff with Elsevier, discuss how they have grown their leadership skills and how they find and grow their team talent.
Why Industrial Manufacturing Needs to Up Their MarTech Game

Why Industrial Manufacturing Needs to Up Their MarTech Game

Industrial manufacturing needs to develop a customer-centric approach to how they market and sell to prospects and customers. Customer focus requires marketing and sales to work together to build B2B relationships and share knowledge. Optimized marketing technology provides the tools to reach customers where they are at within the buyer's journey and enables both teams to integrate and deliver a more seamless customer interaction.
CMO Insights – Scott Brinker, Co-founder and CTO at ion interactive, Editor at chiefmartec.com and Program Chair at MarTech Conference

CMO Insights – Scott Brinker, Co-founder and CTO at ion interactive, Editor at chiefmartec.com and Program Chair at MarTech Conference

Scott Brinker, Co-founder and CTO at ion interactive, Editor at chiefmartec.com and Program Chair at MarTech Conference, discusses major trends in modern marketing, the "channel" between marketers and customers and the steps necessary to utilize it successfully, and how to organize a modern marketing team.
Marketing Operations Grows Up: Why Unicorns Rule

Marketing Operations Grows Up: Why Unicorns Rule

Kevin Joyce, Vice President of Revenue Marketing Strategy with The Pedowitz Group shares in this month's post, the how and why's to centralize Marketing Operations (MO) and discusses the benefits of centralizing the related functions and the necessary steps to take to make this happen.
CMO Insights – Steve Farnsworth, CMO The Steveology Group

CMO Insights – Steve Farnsworth, CMO The Steveology Group

Steve Farnsworth, CMO at The Steveology Group, shared his thoughts on the changing role of marketers in a recent video interview with Jeff Pedowitz. Jeff asked if marketing executives were changing how they organized their teams around content. Steve replied: “Not yet, unfortunately, not as much as I think will happen. When you look at […]
Useful Statistics for Building Your Business Case for Marketing Operations

Useful Statistics for Building Your Business Case for Marketing Operations

In 2016 The Pedowitz Group published a series of white papers that defined the ideal Center of Excellence which would enable marketing organizations to successfully accomplish their goals. Part 1 of the series explained that a Revenue Marketing Center of Excellence is comprised at a minimum of three parts – a Demand Generation Group, a […]
CMO Insights – Allen Gannett, Founder and CEO of TrackMaven, the Integrated Marketing Analytics Platform

CMO Insights – Allen Gannett, Founder and CEO of TrackMaven, the Integrated Marketing Analytics Platform

Allen Gannett, Founder and CEO of TrackMaven – an integrated marketing analytics platform, was recently interviewed by Jeff Pedowitz. He had some interesting things to say about aggressive lead scoring, organizing sales and marketing, and process. He also shared how their whole idea of bringing together all types of disparate analytic needs that customers have, social […]
Old vs. New Omni-Channel Marketing

Old vs. New Omni-Channel Marketing

Majda Anwar, Revenue Marketing Coach & Campaign and Program Manager, walks you through how you can change some of your more traditional demand generation campaigns into more effective Omni-channel campaigns.
CMO Insights – Peter Herbert, Vice President of Marketing, VersionOne

CMO Insights – Peter Herbert, Vice President of Marketing, VersionOne

Learn how Peter Herbert, Vice President of Marketing with VersionOne, transformed marketing to leveraging Account Based Marketing in their market place. As a result they converted 20% of their top 100 accounts, achieved 95% engagement with the targets, and are currently sourcing two thirds of the new business for the company .