While many of you were busy enjoying the sights, sounds and ideas at Eloqua Experience ’13, the Fall release was unveiled. The update was intended to provide a better UI experience, further depth in reporting and additional flexibility in customization of the platform. Here are some of the features that look the most promising:
Visual Click Through Report
For those of you who are on E9 or recently left it for E10, you are already familiar with the power of this feature. Through this report, you can see a snapshot of your email, overlaid with performance metrics. There are improvements in the release in E10. For example, if you use the same link throughout the email, you’ll be able to see aggregated statistics for that link.
Slicing Reports by Custom Object Data
This may sound basic, but it is extremely helpful for those who leverage CDOs/Data Cards (for all of you old-school Eloquans) for data. Now you can utilize it to slice and dice your reports in Insight. If you aren’t using CDOs, or are only barely using them, this will not make much of an impact on your day-to-day life. But for those who have rich data stored (maybe something cool like buying history?), now you can use it in conjunction with your other reports to get deeper visibility into your audience.
First-Party Cookie Support
Traditionally, Eloqua only supported third-party cookies. This worked out great for marketers, because third-party cookies allow marketers to see behavior for a visitor who might be associated to multiple domains as a single visitor. However, as is already the case with the Safari browser on Apple’s iOS platform, Mozilla, Microsoft and Google may also consider blocking third-party cookies by default in Firefox, Internet Explorer and Chrome, respectively, in the near future. When this occurs, this would prevent Eloqua from being able to track a visitor’s digital body language. To get around this restriction, as an Eloqua user, you can add tracking scripts to your web pages to enable first-party cookies with the Fall ’13 release. Currently, this feature is only available in an Open Beta. To join the Beta, contact Eloqua Support. More information is available on Topliners.
Lead Score History
If you’re using Eloqua’s lead scoring capabilities in E10, you will now be able to track a lead’s historical scores. You can see the associated activities that have pushed the lead to a new score. You will not see the history every time the scoring runs, but instead when they change.
Eloqua Engage & Profiler Enhancements
Along with increased browser compatibility, Engage received a number of functionality enhancements, such as better template management features, the ability for users to have private templates, an improved UI, and some security settings for individual assets. Profiler had some tweaks to the way it presents data so that there is more of a social-media feed showing a contact’s activity now. All of this, and more, can be found in detail in the Engage User Guides.
Storing Multiple Contacts with the Same Email Address
For Eloqua, the standard unique identifier for contacts is email address. While this is not a problem for most Eloqua users, there are some who have use cases that precipitate a need to store multiple contacts associated to the same email address. In the past, it has either necessitated very complex solutions or a different platform. Now, in E10, the system will allow you to store multiple contacts with the same email address and utilize a different unique identifier. Information on use of this feature is not readily available on Topliners, but the scenarios for using it abound. I expect this will become a very handy feature for many who previously struggled with solutions to this complex problem.
I’m curious to hear what new Eloqua features you find most useful. Please share!
Blog Written By: Lauren Kincke
Lauren is a Revenue Engineer for the Pedowitz Group. She is an Eloqua Partner Certified Consultant, Certified Salesforce.com Administrator, and has a wide range of experience with various marketing and email automation platforms.