The KPI's you choose may have a negative impact on customers and employee performance. Key Performance Indicators that are company centric vs. customer centric could be damaging your bottom line and more importantly, your reputation.
Kevin Joyce, Vice President of Revenue Marketing Strategy with The Pedowitz Group shares in this month's post, the how and why's to centralize Marketing Operations (MO) and discusses the benefits of centralizing the related functions and the necessary steps to take to make this happen.
Steve Farnsworth, CMO at The Steveology Group, shared his thoughts on the changing role of marketers in a recent video interview with Jeff Pedowitz. Jeff asked if marketing executives were changing how they organized their teams around content. Steve replied: “Not yet, unfortunately, not as much as I think will happen. When you look at […]
In 2016 The Pedowitz Group published a series of white papers that defined the ideal Center of Excellence which would enable marketing organizations to successfully accomplish their goals. Part 1 of the series explained that a Revenue Marketing Center of Excellence is comprised at a minimum of three parts – a Demand Generation Group, a […]
Allen Gannett, Founder and CEO of TrackMaven – an integrated marketing analytics platform, was recently interviewed by Jeff Pedowitz. He had some interesting things to say about aggressive lead scoring, organizing sales and marketing, and process. He also shared how their whole idea of bringing together all types of disparate analytic needs that customers have, social […]
Debbie Qaqish discusses the history of marketing operations, presents a framework for a marketing ops maturity model, explores the relationship between MO and MPM and provides key actions you need to take in 2017.
Kevin Joyce, Vice President of Revenue Marketing Strategy with The Pedowitz Group shares in this month's post, how to create an organizational structure for modern marketing success and what new skill sets are required to achieve this success.
Learn how Marvin Mason, CMO of Crisis Prevention Institute, and CPI are using Content Marketing to overcome their biggest challenge of brand awareness in the market place and drive 180% increase in lead volume.
Majda Anwar, Revenue Marketing Coach & Campaign and Program Manager, walks you through how you can change some of your more traditional demand generation campaigns into more effective Omni-channel campaigns.