Revenue Marketing™ can involve a lot of education on new terminology, strategies, & best practices to transform marketing from a cost center to a revenue center.
Strategic direction has been the domain of chief officers & VPs. Tactical consulting is often the area that is outsourced. So why hire a strategic consulting firm?
VP of Marketing at Certain, Kristen Alexander, chats with The Pedowitz Group about Marketing.
UTM parameters are tags added to the end of a URL to track web source traffic and the success of content on the web for marketers.
The negative effects of resource constraints can cause project delays, rushed projects with elevated amounts of errors, high stress levels and the loss of employees.
Marketo Sales Insight delivers features and functions that open the door to true marketing and sales alignment.
One crucial element of your marketing strategy is operational reporting. These reports give us two important types of information: usability and reportability.
Should you invest more money into marketing? Contrary to popular belief, marketing is more than the "make it pretty" department and requires strategic investments.
The Pedowitz Group has a special opportunity to shine light into the brilliant minds of CMOs around the world for marketers at all stages in their career. Our first installment of the CMO Perspective features Tyler Lessard, CMO of Vidyard.
Your boss doesn’t care how long a campaign takes to build or how cool Eloqua is to build it in. So what does your boss care about? Costs, Revenue and Successes.