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 Make Sure Your Company is Ready for GDPR

Make Sure Your Company is Ready for GDPR

The General Data Protection Regulation or GDPR is taking place May 25th. If you are in the European Union(EU) or do business with individuals in the EU, your company needs to take some steps to prepare.
Budget Shifts Happen. How Can You Be Prepared?

Budget Shifts Happen. How Can You Be Prepared?

It's happened before and it will happen again. The year-end marketing budget you set will have to shift, probably more than once, mid-quarter and mid-year. TPG's Justin Yopp talks with Pamela Muldoon on how to prepare the the unexpected and still reach your goals.
The Critical Importance of a KPI Roadmap

The Critical Importance of a KPI Roadmap

Marketing is a science and an art, with the science side of this equation getting a lot of press lately, especially in the area of marketing ops. The primary implication is that marketers will experiment, collect results, analyze those results and then make decisions based on the insights. These data-driven-decisions, or 3D, are the hallmark of a science-based marketing team.
Your Prospects Are Multichannel. Are You?

Your Prospects Are Multichannel. Are You?

Avoid a “field of dreams” situation with your content marketing. Learn how to engage your customers and prospects by going to where they hang out. Take advantage of multichannel campaigns in addition to having relevant content to consume and share.
Are You Drowning in Content Chaos?

Are You Drowning in Content Chaos?

Marketers have developed content for eons, but there are several new factors that require content operations and related processes to bind it all together.
How Marketing Operations Affects Marketing Accountability

How Marketing Operations Affects Marketing Accountability

As a leader or a member of the MO team, you are the ultimate enabler of marketing accountability in terms of financial measures. This includes contribution to pipeline, closed business, improved client acquisition and retention, and top line revenue growth.
CMO Insights: Rand Fishkin, Wizard of Moz

CMO Insights: Rand Fishkin, Wizard of Moz

Tune into CMO Insights to hear Jeff Pedowitz talk with Rand Fishkin, Wizard of Moz, about the changing landscape of digital marketing and how professional marketers need to navigate this ever-changing industry to stay relevant.
Existing Eloqua Instance – Asset Inventory and Clean-Up

Existing Eloqua Instance – Asset Inventory and Clean-Up

Cleaning up an existing instance of Eloqua can be a challenge. Where do you start? How do find out what you have? What can you do to make it clean and manageable? We'll answer these questions, give guidance and best practices to clean-up your instance and keep it clean.
Launchpad for Success – Marketing Automation Strategy Series – Part 2

Launchpad for Success – Marketing Automation Strategy Series – Part 2

Whether you’re due for a refresh or just getting started with implementing and enabling marketing automation in your organization, the pointers below can help to prioritize the tasks in your marketing automation strategy. Part Two of this series covers lead management, measurement and attribution strategy.
How to Organize An Existing Eloqua Instance

How to Organize An Existing Eloqua Instance

If your Eloqua instance has been in use for several years and you inherited a mess where do you start with cleaning it up? Follow these steps to get your existing Eloqua instance organized in no time!
CMO Insights: Brad Gillespie, Chief Marketing Officer, Octiv

CMO Insights: Brad Gillespie, Chief Marketing Officer, Octiv

In this episode of CMO Insights, Jeff Pedowitz talks to Brad Gillespie, Chief Marketing Office for Octiv. Brad breaks down how his marketing team uses skills from various disciplines to work with sales, product and finance within the company to grow business opportunities. Learn how Octiv approaches Account Based Marketing and how persona and buyer's journey are key to this strategy.
3 Things Every CMO Needs For a Successful Relationship With the CFO

3 Things Every CMO Needs For a Successful Relationship With the CFO

To move your organization forward, the CMO and the CFO must work in partnership, especially if your marketing operations is to become a true Revenue Marketing organization. Debbie Qaqish breaks down the three things every CMO needs to ensure a successful relationship with the CFO.
CMO Insights: Shonodeep Modak, CMO, GE Industrial Solutions Energy Connections

CMO Insights: Shonodeep Modak, CMO, GE Industrial Solutions Energy Connections

It's a unique challenge to run the marketing department of a large business unit in one of the world's biggest companies. Shonodeep Modak, Chief Marketing Officer for GE Industrial Solutions Energy Connections is not only up for this challenge, but in this interview with Jeff Pedowitz, shares how understanding your buyer and what they need for solutions is key to business today.
CMO Insights: Ken Robinson, Chief Marketing Officer, ProSites

CMO Insights: Ken Robinson, Chief Marketing Officer, ProSites

Revenue marketing is becoming a much more common and prevalent approach for CMO's in today's digital economy. Ken Robinson, Chief Marketing Officer for ProSites sits down with Jeff Pedowitz to share how revenue and metrics are critical to his marketing team's success.
7 Outrageous Lead Management Errors and How To Fix Them

7 Outrageous Lead Management Errors and How To Fix Them

In this installment of our Marketing Operations series, Kevin Joyce lays out the seven most common lead management errors and how your marketing team can fix them to put you on the road toward a more effective lead management process.
CMO Insights: Kerry Langstaff, Chief Marketing Officer, Xignite

CMO Insights: Kerry Langstaff, Chief Marketing Officer, Xignite

Tune into this episode of CMO Insights to hear Jeff Pedowitz interview Kerry Langstaff, Chief Marketing Officer for Xignite. Kerry shares her journey from being the sole marketing professional on the start up team four years ago to now building a revenue marketing department. Hear how she has taken marketing efforts to be 100% inbound and how Xignite is using technology to fuel those efforts.
CMO Insights: Meagen Eisenberg, Chief Marketing Officer, MongoDB

CMO Insights: Meagen Eisenberg, Chief Marketing Officer, MongoDB

In this episode of CMO Insights, Jeff Pedowitz talks with Meagen Eisenberg, CMO for MongoDB. In her two years with the company, she has doubled the size of her marketing team, learning important and necessary skill sets that fill in gaps to create a whole, cohesive unit.
5 Core Marketing Processes to Master

5 Core Marketing Processes to Master

In part 6 of this series on successful marketing operations, Kevin Joyce, CMO and VP of Marketing Strategy for The Pedowitz Group breaks down five key marketing processes your marketing department should be administering.
CMO Insights: Marilyn Cox, Vice President of Marketing and CRM, The Second City

CMO Insights: Marilyn Cox, Vice President of Marketing and CRM, The Second City

Moving from the world of B2B technology to an entertainment and training company may sound like a pretty big leap. But Marilyn Cox VP of Marketing and CRM for The Second City shares with host Jeff Pedowitz that her move from enterprise tech to entertainment is a lot closer than you may realize. Marilyn shares how The Second City is taking on a more holistic approach to their marketing as they go deeper with technology to provide a more unified experience with customers, audience members, and partners.
CMO Insights: Brian Kardon, Chief Marketing Officer, Fuze

CMO Insights: Brian Kardon, Chief Marketing Officer, Fuze

CMO Insights brings you another great interview as Brian Kardon, CMO at Fuze joins Jeff Pedowitz to talk about the ever-changing role of the CMO. Brian shares his viewpoint on how the role of marketing has changed within companies; how data, measurement and an understanding of various tools are necessary for today's marketing professional.
Marketo Summit 2017 Was Another Successful Event!

Marketo Summit 2017 Was Another Successful Event!

Caitlin Culbert, TPG Marketo Practice Director, shares her recap of the 2017 Marketo Summit. From the official launch of Marketo Next training to product updates and keynote highlights, learn a few reasons why this conference needs to be on your attendance list in 2018!
CMO Insights: Christelle Flahaux former Vice President of Marketing, Domo

CMO Insights: Christelle Flahaux former Vice President of Marketing, Domo

In this episode of CMO Insights, Christelle Flahaux, former VP of Marketing for Domo, sits down with Jeff Pedowitz to talk marketing, technology, analytics and so much more! Learn how Domo is "all in" with Account Based Marketing and how marketing technology guides the way of doing business for this company in the digital economy.
Marketing as the Growth Driver in Manufacturing

Marketing as the Growth Driver in Manufacturing

Debbie Qaqish recaps a recent webinar hosted by TPG with a panel of experts to discuss the state of marketing today in the industrial manufacturing industry. Learn how these manufacturing companies made the pivot from being product centric companies to customer centric companies.
Getting The Most From Your Marketo Summit Experience

Getting The Most From Your Marketo Summit Experience

Caitlin Culbert, Marketo Practice Director for The Pedowitz Group asked her team of Marketo Revenue Engineers to provide some tips on getting the most from attending the Marketing Nation Summit April 23-26 in San Francisco.
Revenue Marketing Radio Podcast: Larry Black, Managing Director and Global Head of Marketing, FTSE Russell

Revenue Marketing Radio Podcast: Larry Black, Managing Director and Global Head of Marketing, FTSE Russell

On this episode of Revenue Marketing Radio, Debbie Qaqish talks with Larry Black, Managing Director and Global Head of Marketing for FTSE Russell. Larry shares how FTSE Russell has aligned behind a singular focus that is changing how the company markets and the importance of sales working with marketing to make big things happen.
CMO Insights: Tim Minahan, CMO, Citrix

CMO Insights: Tim Minahan, CMO, Citrix

Jeff Pedowitz sits down with Tim Minahan, Chief Marketing Officer for Citrix. In this interview Tim shares how he is helping Citrix transform beyond IT and helping other lines of business achieve their business outcomes. He talks about the multi-faceted elements of transformation that included technology, culture and people.
Revenue Marketing Radio Podcast: Steven Cook, Founder, FortuneCMO

Revenue Marketing Radio Podcast: Steven Cook, Founder, FortuneCMO

Debbie Qaqish kicks off her 2017 podcast interview series with Steve Cook, Founder of FortuneCMO and contributing editor for CMO.com. Debbie and Steve discuss the changing role of today's CMO and how they are positioned to lead innovation not only with sales and marketing integration, but within their organizations.