4 Reasons CMOs Are Top Candidates for CEO Succession

The time has arrived for the CMO to lead the customer journey within the company. Here are 4 reasons the CMO is set to become the next CEO.

Posted by Debbie Qaqish
On 06/15/2018
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9 Myths About Marketing Automation

Marketing automation won't automatically fix all your marketing problems. Caitlin Culbert dispels this and eight other myths about marketing automation that hold your company back from using this powerful tool to its full potential.

Posted by Caitlin Culbert
On 06/14/2018
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CMO Insights: Kyle Lacy, VP of Marketing, Lessonly

Jeff Pedowitz sits down with Kyle Lacy, VP of Marketing at Lessonly, to discuss strategic priorities in the customer journey, positioning and messaging in the market and remaining agile in the ever changing world of revenue marketing.

Posted by The Pedowitz Group (TPG)
On 06/12/2018
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CMO Insights: Ardarth Albee, CEO and Marketing Strategist, Marketing Interactions

Jeff Pedowitz and Ardath Albee, CEO of Marketing Interactions, discuss texting and how it contributes to big data. They also talk about account based marketing and discuss the importance of knowing your audience.

Posted by The Pedowitz Group (TPG)
On 06/07/2018
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CMO Insights: Mandira Mehra, CMO, MRI Software

Jeff Pedowitz sits down with Mandira Mehra, CMO at MRI Software. They talk about how to manage rapid growth, reposition brand and identity, and embrace change in order to leverage greater growth in the market.

Posted by The Pedowitz Group (TPG)
On 06/07/2018
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How Marketing Operations Chooses Wisely Between Bright, Shiny Objects

Marketing technology has grown by leaps and bounds over the past few years. Choosing the right technology for your company requires planning, preparation and asking key questions.

Posted by Kevin Joyce
On 06/06/2018
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Your Prospects Are Multi-channel. Are You?

Kevin Joyce, TPG's CMO, breaks down the importance of developing a multi-channel strategy to reach your target audience.

Posted by Kevin Joyce
On 05/31/2018
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CMO Insights: Cynthia Gumbert, SVP of Marketing and Analytics at Quick Base

Jeff Pedowitz sits down with Cynthia Gumbert, SVP of Marketing and Analytics at Quick Base, to talk about the transitions and rapid growth QuickBase is experiencing since leaving Intuit. They also discuss the new company values, customer focused teams, and the Customer Journey.

Posted by The Pedowitz Group (TPG)
On 05/29/2018
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Who Owns the Customer Journey?

Debbie Qaqish recaps the "Who Owns the Customer Journey?" webinar hosted by TPG May 22, 2018. Learn why customer experience is a growing conversations in companies and next steps needed for your organization to become more customer centric.

Posted by Debbie Qaqish
On 05/24/2018
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CMO Insights: Alexandra Shapiro, CMO

TPG's Jeff Pedowitz sits down with Alexandra Shapiro, CMO, to talk about driving the customer experience from the viewpoint of marketing.

Posted by The Pedowitz Group (TPG)
On 05/23/2018
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CMO Insights: Jeanne Hopkins, Executive Vice President and CMO, Ipswitch

Jeanne Hopkins, Executive VP and CMO for Ipswitch joins Jeff Pedowitz on this episode of CMO Insights to share her insights on the current and future state of the CMO role.

Posted by The Pedowitz Group (TPG)
On 05/17/2018
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Omnichannel is Just for Retailers, Right? Think Again.

CEO Jeff Pedowitz participated in the webinar “7 Key Capabilities for Great Customer Experiences” with Infutor and Target Market Magazine to discuss how B2B organizations can successfully gain omnichannel capabilities.

Posted by Majda Anwar
On 05/17/2018
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5 Reasons Manufacturing Should Embrace Digital Transformation

Manufacturing continues to innovate and make great strides with technology when it comes to process improvement. Yet many still struggle with embracing digital transformation when it comes to marketing and sales. Here are five reason manufacturing should embrace their digital transformation.

Posted by Pamela Muldoon
On 05/15/2018
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3 Barriers CMOs Face in Becoming Chief Customer Officers

As CMO's become more responsible for customer engagement in their company, there are still some barriers getting in the way of their success.

Posted by Debbie Qaqish
On 05/10/2018
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What Kind of Datanista are You? Blissfully Ignorant, the Data Bug, the Triple-D, or a Psychic?

As a follow up to her DemandGen Report webinar "How Current & Complete Data Drives Higher Campaign Conversions and Actionable Demand", Debbie Qaqish shares the results of the attendee survey on What Kind Of Datanista are You?

Posted by Debbie Qaqish
On 05/02/2018
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3 Companies Weigh In On GDPR Preparations

General Data Protection Regulation (GDPR) goes into effect May 25th, causing companies around the world to assess their current situation and make some adjustments in preparation. Three companies weigh in on the challenges and opportunities of preparing for GDPR.

Posted by Pamela Muldoon
On 04/26/2018
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Getting The Most From Your 2018 Marketo Summit Experience

Marketo Marketing Nation Summit is happening April 29 thru May 2, 2018 in San Francisco. Here are some suggestions on how to make the most of your conference experience this year!

Posted by Caitlin Culbert
On 04/25/2018
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Show Us Your Marketo Instance At Marketo Summit!

TPG is offering a $500 prize to the individual who shows us the best customer experience in Marketo. Got challenges or questions? Stop by our booth to chat!

Posted by The Pedowitz Group (TPG)
On 04/18/2018
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Make Sure Your Company is Ready for GDPR

The General Data Protection Regulation or GDPR is taking place May 25th. If you are in the European Union(EU) or do business with individuals in the EU, your company needs to take some steps to prepare.

Posted by Devin Leshin
On 04/07/2018
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The 2018 Modern Customer Experience Conference is Happening Soon!

The 2018 Modern Customer Experience (MCX) is taking place April 10-12, 2018 in Chicago. Here are some suggestions on how to make the most of your conference experience this year!

Posted by The Pedowitz Group (TPG)
On 04/03/2018
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Oracle Eloqua Segmentation: Merge, Intersect, Trim

3 powerful features available with Eloqua segments that allow you to merge, intersect or trim 2 different filters or lists.

Posted by Andy Brotherton
On 03/08/2018
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How Can Your Company Operationalize the Customer Experience?

As part of TPG ONE™ Kevin Joyce breaks down the seven steps your marketing operations can take to operationalize the customer experience.

Posted by Kevin Joyce
On 02/28/2018
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Budget Shifts Happen. How Can You Be Prepared?

It's happened before and it will happen again. The year-end marketing budget you set will have to shift, probably more than once, mid-quarter and mid-year. TPG's Justin Yopp talks with Pamela Muldoon on how to prepare the the unexpected and still reach your goals.

Posted by Pamela Muldoon
On 02/20/2018
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Introducing TPG ONE™: Moving Beyond the Funnel

TPG is moving beyond the marketing funnel as Jeff Pedowitz introduces TPG ONE™ – a Customer Lifecycle Map.

Posted by Jeff Pedowitz
On 02/15/2018
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A Revenue Marketing Journey: The Conclusion

Rounding up all 16 articles of the Revenue Marketing Journey series.

Posted by Kevin Joyce
On 02/08/2018
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The Critical Importance of a KPI Roadmap

Marketing is a science and an art, with the science side of this equation getting a lot of press lately, especially in the area of marketing ops. The primary implication is that marketers will experiment, collect results, analyze those results and then make decisions based on the insights. These data-driven-decisions, or 3D, are the hallmark of a science-based marketing team.

Posted by Justin Yopp
On 02/06/2018
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Get Revenue Marketing Analytics Right for 2018

This month, we turn our attention to revenue marketing analytics and, more importantly, how to choose the right metrics for where you are in your revenue marketing journey.

Posted by Kevin Joyce
On 02/02/2018
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B-to-B Marketers Are Having an Identity Crisis

Technology is quickly transforming marketing from a cost center to a revenue center.

Posted by Debbie Qaqish
On 01/30/2018
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Closing the marketing skills gap: 3 talent acquisition strategies, Part 3

Debbie Qaqish discusses the challenges of finding the right talent and outlines three strategies to help you build a high-performing team.

Posted by Debbie Qaqish
On 01/26/2018
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How Marketing Operations Chooses Wisely Between Bright, Shiny Objects

This month we discuss marketing operations and technology.

Posted by Kevin Joyce
On 01/23/2018
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Your Prospects Are Multichannel. Are You?

Avoid a “field of dreams” situation with your content marketing. Learn how to engage your customers and prospects by going to where they hang out. Take advantage of multichannel campaigns in addition to having relevant content to consume and share.

Posted by Kevin Joyce
On 01/18/2018
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How to Formulate Your 2018 Content Marketing Strategy

In this month’s step of the revenue marketing journey, we cover content marketing strategy and the steps to developing the best content editorial calendar.

Posted by Kevin Joyce
On 01/11/2018
0 Comments
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DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2

In Part 2 of a series, Debbie Qaqish takes a look at the evolving role today's successful marketing operations leader plays within an organization.

Posted by Debbie Qaqish
On 01/09/2018
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Key B2B Content Marketing Trends for 2018

Key Takeaways from the 2018 B2B Content Marketing Study

Posted by Michele Harman
On 01/04/2018
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Brilliant Marketing: Why Thomas Edison Was Light-Years Ahead of His Time

Ask the average American to name an inventor, and inevitably most will cite Thomas Edison. But did you know he had extraordinary skills as a marketer and brand manager?

Posted by Kevin Joyce
On 12/28/2017
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Are You Drowning in Content Chaos?

Marketers have developed content for eons, but there are several new factors that require content operations and related processes to bind it all together.

Posted by Kevin Joyce
On 12/21/2017
0 Comments
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Making the Case for Marketing Automation: A Practitioner’s Guide

A panel of three marketing experts dive into marketing use cases before-and-after marketing automation technology.

Posted by Michele Harman
On 12/19/2017
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Rise of the strategic marketing operations leader: Part 1

Debbie Qaqish believes marketing operations leaders are becoming the new power players in marketing and gives examples of how they're driving change in their organizations.

Posted by Debbie Qaqish
On 12/14/2017
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How Marketing Operations Affects Marketing Accountability

As a leader or a member of the MO team, you are the ultimate enabler of marketing accountability in terms of financial measures. This includes contribution to pipeline, closed business, improved client acquisition and retention, and top line revenue growth.

Posted by Debbie Qaqish
On 12/12/2017
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WARNING Don’t Wing Campaign Development: 6 Steps to a Flawless Rollout

Learn how to develop your own campaign development process

Posted by Kevin Joyce
On 12/05/2017
0 Comments
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Expanding the Role of Marketing Operations

Debbie Qaqish of The Pedowitz Group explores the ever-growing responsibilities being adopted by the critical Marketing Operations function.

Posted by Debbie Qaqish
On 12/01/2017
0 Comments
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CMO Insights: Greg Gibbons, Senior Vice President, Communications, Siemens Corporation

Greg Gibbons, SVP Marketing Communications of Siemens, provides insight into the challenges of supporting marketing initiatives across a a diverse range of business units.

Posted by The Pedowitz Group (TPG)
On 11/28/2017
0 Comments
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So, you think you want to start a Marketing Driven Sales Email program?

Before you start building emails and telling sales that they have to use them, there are some key steps to take first.

Posted by Evan Gullborg
On 11/16/2017
0 Comments
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CMO Insights: Rand Fishkin, Wizard of Moz

Tune into CMO Insights to hear Jeff Pedowitz talk with Rand Fishkin, Wizard of Moz, about the changing landscape of digital marketing and how professional marketers need to navigate this ever-changing industry to stay relevant.

Posted by The Pedowitz Group (TPG)
On 11/14/2017
0 Comments
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Existing Eloqua Instance – Asset Inventory and Clean-Up

Cleaning up an existing instance of Eloqua can be a challenge. Where do you start? How do find out what you have? What can you do to make it clean and manageable? We'll answer these questions, give guidance and best practices to clean-up your instance and keep it clean.

Posted by Nate Novosel
On 11/10/2017
0 Comments
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CMO Insights: Ryan Hollenbeck, Senior Vice President of Global Marketing, Verint Systems

Ryan Hollenbeck, Senior VP of Global Marketing for Verint Systems, shares the many changes he has experienced in his over 20 years as a senior marketing professional.

Posted by The Pedowitz Group (TPG)
On 11/08/2017
0 Comments
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Launchpad for Success – Marketing Automation Strategy Series – Part 2

Whether you’re due for a refresh or just getting started with implementing and enabling marketing automation in your organization, the pointers below can help to prioritize the tasks in your marketing automation strategy. Part Two of this series covers lead management, measurement and attribution strategy.

Posted by Sudha Bahumanyam
On 11/02/2017
2 Comments
0 likes

CMO Insights: Suzanne Sawyer, Vice President and Chief Marketing Officer, Penn Medicine

Jeff Pedowitz sits down with Suzanne Sawyer, VP and CMO for Penn Health Systems, to discuss the challenges and opportunities of a long-standing brand in today's technology driven marketing industry.

Posted by The Pedowitz Group (TPG)
On 11/01/2017
0 Comments
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Launchpad for Success – Marketing Automation Strategy Series – Part 1

Whether you’re due for a refresh or just getting started with implementing marketing automation in your organization, the pointers below can help to prioritize the tasks in your marketing automation strategy. Part One of this series covers data strategy, marketing, and sales alignment.

Posted by Sudha Bahumanyam
On 10/26/2017
0 Comments
0 likes

CMO Insights: Stephanie Meyer, Chief Marketing Officer of Connecture

Stephanie Meyer, CMO of Connecture, joins Jeff on CMO Insights to talk about marketing in the healthcare industry and the importance of a clean database.

Posted by The Pedowitz Group (TPG)
On 10/25/2017
0 Comments
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How to Organize An Existing Eloqua Instance

If your Eloqua instance has been in use for several years and you inherited a mess where do you start with cleaning it up? Follow these steps to get your existing Eloqua instance organized in no time!

Posted by Ann Cloutier
On 10/19/2017
0 Comments
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CMO Insights: David Lewis, CEO of DemandGen

Jeff Pedowitz talks with Dave Lewis, CEO of DemandGen about the challenges of data integrity and how marketing's role across the entire funnel has changed over the years.

Posted by The Pedowitz Group (TPG)
On 10/18/2017
0 Comments
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Data Quality Is Critical To Your Marketing Success

Setting up the right data from the start will ensure greater marketing success for both your marketing and sales teams.

Posted by Evan Gullborg
On 10/13/2017
0 Comments
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CMO Insights: Peg Miller, Vice President of Marketing, Tax Guard

Peg Miller, Vice President of Marketing for Tax Guard, talks with Jeff Pedowitz about how small tweaks to how they operate their marketing functions has increased conversions and decreased the sales cycle.

Posted by The Pedowitz Group (TPG)
On 10/11/2017
0 Comments
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Optimizing the Marketing Operations (MO) Function

In Part 1 of her 4-part series, Debbie Qaqish explains the three driving forces behind the Rise of the Marketing Operations function.

Posted by Debbie Qaqish
On 10/06/2017
0 Comments
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CMO Insights: Jason Katz, Vice President of App and Digital Marketing, Houghton Mifflin Harcourt

In this episode, Jeff Pedowitz talks with Jason Katz, VP of App and Digital Marketing for Houghton Mifflin Harcourt. Jeff talks about the challenge of multiple OTT platforms while still building a revenue marketing operation.

Posted by The Pedowitz Group (TPG)
On 10/04/2017
0 Comments
0 likes

3 Reasons Why Marketing Should Lead the Planning and Budgeting Process

Debbie Qaqish breaks down the importance of having marketing lead the annual planning and budgeting process.

Posted by Debbie Qaqish
On 09/29/2017
1 Comments
0 likes

CMO Insights: Bob Canaway, Chief Marketing Officer Black Duck Software

On this episode of CMO Insights, Bob Canaway, CMO for Black Duck Software, talks with Jeff Pedowitz about the ever-changing landscape of marketing operations in today's digital economy. Bob also shares how a software company integrates technology into their marketing operations.

Posted by Pamela Muldoon
On 09/27/2017
0 Comments
0 likes

Revenue Marketing Radio Podcast: Jeff Canada, Manager of Global Operations for Quantcast

If you’d like to learn how to get the entire organization thinking and executing in terms of omni channel for all initiatives, you won’t want to miss this interview with Jeff Canada, Manager of Global Operations for Quantcast.

Posted by Debbie Qaqish
On 09/22/2017
0 Comments
0 likes

CMO Insights: Ana Perez, Vice President of Marketing, Aon Hewitt

Jeff Pedowitz sits down with Ana Perez, Vice President of Marketing, Health and Benefits for Aon Hewitt. Ana talks about the challenges of moving from a traditional marketing operation to a revenue marketing organization.

Posted by Pamela Muldoon
On 09/19/2017
0 Comments
0 likes

CMO Insights: Armen Najarian, Chief Marketing Officer, ThreatMetrix

Armen Najarian, CMO for ThreatMetrix, joins Jeff Pedowitz to talk about the changing role of today's marketer to more of a business person who runs marketing operations like a business.

Posted by The Pedowitz Group (TPG)
On 09/15/2017
0 Comments
0 likes

Revenue Marketing Radio Podcast: Daryl Hemeon, Marketing Technologist, Unum

Join us as we talk to one brave and honest marketing technologist - Daryl Hemeon, Marketing Technologist at Unum – and get the good, the bad and the ugly.

Posted by Debbie Qaqish
On 09/14/2017
0 Comments
0 likes

Marketo + Google Announcement: What it could mean for you

At first glance, the press release seems largely about the Marketo platform move to Google Cloud, but there are hints at something deeper going on in this alliance.

Posted by Jon Searle
On 09/12/2017
0 Comments
0 likes

3 C’s of Revenue Marketing: Culture, Customer and Change

Debbie Qaqish breaks down the 3 C's critical to today's revenue marketing organizations: culture, customer, and change.

Posted by Debbie Qaqish
On 09/07/2017
0 Comments
0 likes

Revenue Marketing Radio Podcast: Claudine Bianchi, CMO, Click Software

If your firm believes that customer engagement is a winning strategy, you won’t want to miss this interview with Claudine Bianchi, CMO of Click Software.

Posted by Debbie Qaqish
On 09/06/2017
0 Comments
0 likes

CMO Insights: Chris Spears, Chief Marketing Technology Officer, Arke Systems

Chris Spears, Chief Marketing Technologist for Arke talks about his not-so-common role as CMT that allows him to work with marketing, technology, sales, and almost everything in between.

Posted by Pamela Muldoon
On 09/06/2017
0 Comments
0 likes

Four Characteristics of a Customer-Centric Marketing Operations Organization

Debbie Qaqish explores the four characteristics of establishing a customer-centric marketing operations group and provides examples and benefits of this approach.

Posted by Debbie Qaqish
On 09/01/2017
0 Comments
0 likes

Revenue Marketing Radio Podcast: Three Marketing Pioneers Discuss the Rise of SMOPS

Find out how three companies have combined traditional sales and marketing functions to form a revenue marketing team and a customer-centric approach.

Posted by Debbie Qaqish
On 08/31/2017
0 Comments
0 likes

CMO Insights: Aden Andrus, Director of Marketing, Disruptive Advertising

Tune in as Jeff Pedowitz talks with Aden Andrus, Director of Marketing for Disruptive Advertising. Aden shares how going deep with their persona work and really focusing on value drives the marketing initiatives they implement.

Posted by The Pedowitz Group (TPG)
On 08/29/2017
0 Comments
0 likes

Add Data Operations to Accelerate Your Revenue Marketing Journey

In Part 9 of his Marketing Operations series, Kevin Joyce shares some key goals and the four step process for managing data operations.

Posted by Kevin Joyce
On 08/24/2017
0 Comments
0 likes

CMO Insights: Carol Meyers, Chief Marketing Officer, Rapid7

Jeff Pedowitz sits down with Carol Meyers, CMO for Rapid7 to discuss how agile marketing has become a focus for her marketing team as they scale this methodology across their marketing organization.

Posted by The Pedowitz Group (TPG)
On 08/22/2017
0 Comments
0 likes

How to Use Progressive Profiling With Strict Mode Tracking in Eloqua

Are you seeing inconsistencies when using Progressive Profiling in Eloqua? Your Strict Mode Tracking may be the cause.

Posted by Stephanie Pence
On 08/17/2017
0 Comments
0 likes

Strategic Planning, Budgeting and Management Model (SPB&M) Best Practices

In this follow up blog to our recent How Marketing Operations Leads the Annual Planning Process webinar we offer the best practices in SPB&M shared by some of the attendees.

Posted by Debbie Qaqish
On 08/16/2017
0 Comments
0 likes

CMO Insights: Steve Schley, Vice President of Global Marketing, KrolLDiscovery

Steve Schley, VP of Global Marketing for KrolLDiscovery joins Jeff Pedowitz to discuss the challenges and opportunities of managing a global team while still driving toward a revenue marketing operations model.

Posted by The Pedowitz Group (TPG)
On 08/15/2017
0 Comments
0 likes

How Marketing Operations Leads the Annual Planning Process

127 marketers eager to learn more about what’s different when marketing operations leads the annual planning process weighed in with their comments and poll responses at a webinar on August 2, 2017.

Posted by Debbie Qaqish
On 08/11/2017
0 Comments
0 likes

Revenue Marketing Radio Podcast: Kelly Dickson, Marketing Operations and Inside Sales Leader, CommScope

Debbie Qaqish talks with Kelly Dickson, Global Revenue Marketing Operations Manager and Inside Sales Leader at CommScope to learn her secrets of success with the collaboration of marketing and sales.

Posted by Debbie Qaqish
On 08/10/2017
0 Comments
0 likes

CMO Insights: Leo Tucker, Senior Vice President of Global Marketing, PGi

In this episode of CMO Insights Jeff Pedowitz talks with Leo Tucker, Senior VP of Global Marketing for PGi on how digital has integrated all areas of the organization allowing for more collaboration.

Posted by The Pedowitz Group (TPG)
On 08/08/2017
0 Comments
0 likes

CMO Insights: Wes Durow, Chief Marketing Officer, Mitel

Wes Durow, Chief Marketing Officer for Mitel sits down with Jeff Pedowitz to discuss the importance of going back to the basics in today's fast-moving digital marketing landscape.

Posted by The Pedowitz Group (TPG)
On 08/01/2017
1 Comments
0 likes

My Mistake-Riddled Marketing Budgeting Horror Story

Learn from my mistake-filled budgeting experience and how a Strategic Budgeting, Planning, & Management (SPB&M) approach can squash the politics of standard marketing budgeting practices.

Posted by Justin Yopp
On 07/26/2017
0 Comments
0 likes

CMO Insights: Tracy Eiler, Chief Marketing Officer, InsideView

Jeff Pedowitz talks with Tracy Eiler, Chief Marketing Officer at InsideView to get her take on what is needed for today's marketing professional to stay competitive.

Posted by The Pedowitz Group (TPG)
On 07/25/2017
1 Comments
0 likes

3 Steps To Unify Sales and Marketing For Revenue Wins

Debbie Qaqish breaks down the three things sales and marketing can do today to have more success as a revenue marketing organization.

Posted by Debbie Qaqish
On 07/21/2017
0 Comments
0 likes

CMO Insights: Caren Cioffi, Sr. Vice President and General Manager of Digital Marketing, Brightcove

Caren Cioffi has been with Brightcove since the very beginning when they launched over ten years ago. Jeff Pedowitz talks with Caren about her journey and how Brightcove is running their marketing department like a business.

Posted by The Pedowitz Group (TPG)
On 07/18/2017
0 Comments
0 likes

Are You Running a Data-Driven Decision Making (3D) Marketing Organization?

Getting the right data is critical to the transformation of marketing becoming a revenue marketing operation. Kevin Joyce breaks down what you need to consider for data, analytics and reporting.

Posted by Kevin Joyce
On 07/13/2017
0 Comments
0 likes

CMO Insights: Michael Bailey, Vice President: Digital and Acquisition Marketing, FleetCor

In this episode of CMO Insights, Jeff Pedowitz talks with Michael Bailey, Vice President of Marketing for Fleetcor. Learn how Fleetcor is using big data to learn more about their customers and increase their revenue along the way.

Posted by The Pedowitz Group (TPG)
On 07/11/2017
0 Comments
0 likes

CMO Insights: Daniel Brown, VP of Marketing Operations, Verint Systems

Dan Brown, VP of Marketing Operations for Verint, shares how he has developed a marketing operations organization within this billion-dollar global company.

Posted by The Pedowitz Group (TPG)
On 07/05/2017
0 Comments
0 likes

Canadian Anti-Spam Legislation (CASL) Goes Into Effect July 1st, 2017

CASL stands for Canadian Anti-Spam Legislation and it goes into full effect July 1st 2017. This has been a long time coming since it was first announced back in 2014. Here are some tips on ensuring your Canadian database is marketable.

Posted by Ryan Nelson
On 06/29/2017
0 Comments
0 likes

CMO Insights: Brad Gillespie, Chief Marketing Officer, Octiv

In this episode of CMO Insights, Jeff Pedowitz talks to Brad Gillespie, Chief Marketing Office for Octiv. Brad breaks down how his marketing team uses skills from various disciplines to work with sales, product and finance within the company to grow business opportunities. Learn how Octiv approaches Account Based Marketing and how persona and buyer's journey are key to this strategy.

Posted by Pamela Muldoon
On 06/27/2017
0 Comments
0 likes

3 Things Every CMO Needs For a Successful Relationship With the CFO

To move your organization forward, the CMO and the CFO must work in partnership, especially if your marketing operations is to become a true Revenue Marketing organization. Debbie Qaqish breaks down the three things every CMO needs to ensure a successful relationship with the CFO.

Posted by Debbie Qaqish
On 06/22/2017
0 Comments
0 likes

CMO Insights: Shonodeep Modak, CMO, GE Industrial Solutions Energy Connections

It's a unique challenge to run the marketing department of a large business unit in one of the world's biggest companies. Shonodeep Modak, Chief Marketing Officer for GE Industrial Solutions Energy Connections is not only up for this challenge, but in this interview with Jeff Pedowitz, shares how understanding your buyer and what they need for solutions is key to business today.

Posted by The Pedowitz Group (TPG)
On 06/20/2017
0 Comments
1 likes

Transformational Leadership and the CMO: The Defining Role

The digital economy requires strong leadership from the CMO. Debbie Qaqish shares why transformational leadership is necessary for today's CMO to lead their marketing team to bigger and better levels of success.

Posted by Debbie Qaqish
On 06/15/2017
0 Comments
0 likes

Eloqua Contact Washing Machine: Cloud App vs Data Tools

Do you want to standardize your Eloqua data but unsure which tool to use? View the most common use cases and which tool best accomplishes your goal.

Posted by Stephanie Pence
On 06/14/2017
0 Comments
0 likes

CMO Insights: Ken Robinson, Chief Marketing Officer, ProSites

Revenue marketing is becoming a much more common and prevalent approach for CMO's in today's digital economy. Ken Robinson, Chief Marketing Officer for ProSites sits down with Jeff Pedowitz to share how revenue and metrics are critical to his marketing team's success.

Posted by The Pedowitz Group (TPG)
On 06/13/2017
0 Comments
0 likes

7 Outrageous Lead Management Errors and How To Fix Them

In this installment of our Marketing Operations series, Kevin Joyce lays out the seven most common lead management errors and how your marketing team can fix them to put you on the road toward a more effective lead management process.

Posted by Kevin Joyce
On 06/08/2017
0 Comments
0 likes

CMO Insights: Kerry Langstaff, Chief Marketing Officer, Xignite

Tune into this episode of CMO Insights to hear Jeff Pedowitz interview Kerry Langstaff, Chief Marketing Officer for Xignite. Kerry shares her journey from being the sole marketing professional on the start up team four years ago to now building a revenue marketing department. Hear how she has taken marketing efforts to be 100% inbound and how Xignite is using technology to fuel those efforts.

Posted by The Pedowitz Group (TPG)
On 06/06/2017
0 Comments
0 likes

Will AI Make Financial Services Marketing Obsolete?

This blog post illustrates how AI will be leveraged by buyers and how that will fundamentally change the relationship between companies and consumers, potentially ending the need for marketing at all.

Posted by Justin Yopp
On 06/01/2017
1 Comments
0 likes

CMO Guide To Integrating Marketing Technologies

Steve Nakata, Chief Architect for The Pedowitz Group, provides a detailed guide on how CMOs can better integrate technology and software in their MarTech stack.

Posted by Steve Nakata
On 05/31/2017
0 Comments
0 likes

CMO Insights: Jennifer Haney-Crowe, VP of Marketing, Forecast5 Analytics

Jennifer Haney-Crowe, Vice President of Marketing for Forecast5 Analytics joins Jeff Pedowitz on CMO Insights. Jennifer talks about her transition from a large, global enterprise to a young, smaller company.

Posted by The Pedowitz Group (TPG)
On 05/30/2017
0 Comments
0 likes

Revenue Marketing Radio: Lena Shaw, Director of Marketing & Growth, LeadGenius “ABM Drives Sales and Marketing Alignment”

In this interview, Debbie Qaqish talks to Lena Shaw, Director of Marketing & Growth with LeadGenius, about how ABM drives sales and marketing alignment as long as marketing follows four key pieces of advice.

Posted by Debbie Qaqish
On 05/26/2017
0 Comments
0 likes

CMO Insights: Teresa Caro, Senior Vice President Marketing, Fortiva Financial

Jeff Pedowitz sits down with Teresa Caro, Senior Vice President for Fortiva Financial. Teresa shares how the lifecycle of sales, marketing and business operations all need to be considered when developing revenue marketing objectives.

Posted by The Pedowitz Group (TPG)
On 05/25/2017
0 Comments
0 likes

CMO Insights: Meagen Eisenberg, Chief Marketing Officer, MongoDB

In this episode of CMO Insights, Jeff Pedowitz talks with Meagen Eisenberg, CMO for MongoDB. In her two years with the company, she has doubled the size of her marketing team, learning important and necessary skill sets that fill in gaps to create a whole, cohesive unit.

Posted by Pamela Muldoon
On 05/23/2017
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