Design your Eloqua campaigns with reporting in mind

Here are a few simple ways to ensure you’re setting up your email marketing campaigns in Eloqua to support the reporting you (and your managers) really care about.

Posted by Stephanie Pence
On 09/21/2016
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Content Marketing with Kapost

For the content approach at traditional, lead gen, demand gen & Revenue Marketing™ stages, download Content Marketing: Indispensable Guide for Business Services now!

Posted by The Pedowitz Group (TPG)
On 09/19/2016
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CMO Insights – Asim Zaheer, Hitachi Data Systems

Asim meets with Jeff Pedowitz, CEO of The Pedowitz Group, to discuss how the enterprise technology market has gone through amazing changes in the last 5 years.

Posted by The Pedowitz Group (TPG)
On 09/15/2016
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Where to go after Marketo training

Foundation coursework got you familiar with some of the basic functions and concepts you need to know to get started with Marketo; now where should you go?

Posted by Alyssa Hewitt
On 09/13/2016
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Campaign A/B Testing: A Visual Guide

Learn how A/B testing works and how to do it yourself. Receive examples of dozens of variables you can test for in campaigns and learn how to interpret your results.

Posted by The Pedowitz Group (TPG)
On 09/12/2016
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Develop a content marketing culture across your entire organization

7 documents every content team needs – Successfully developing a content marketing culture, not just within your marketing team but, across your organization requires planning, process and workflow.

Posted by Pamela Muldoon
On 09/09/2016
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2017 Marketing Insights Survey – We need your input!

The Pedowitz Group (TPG) invites you to participate in the 2017 Marketing Insights Survey to help capture the details of these industry changes and enhancements.

Posted by The Pedowitz Group (TPG)
On 09/08/2016
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Campaign superstar… that is what you are!

An ad-hoc campaign comes in and you need to build, QA & review cycles in 1.5 days. Follow these tips to optimize your Eloqua instance making you a campaign superstar.

Posted by Sudha Bahumanyam
On 08/31/2016
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Salesforce Marketo Integration Changes

Marketo announced that changes are coming to the way that the Marketo – Salesforce.com (SFDC) integration will work going forward. The former requirement to utilize the Marketo Lead Management (MLM) package from the Appexchange has gone away, making the integration much simpler.

Posted by Whitni Freeman
On 08/26/2016
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CMO Insights – Jeremy Miller, Sticky Branding

Jeremy Miller, Brand Builder and Keynote Speaker, discusses how to develop a strategic branding programs to grow your Sticky Brand and dramatically improve sales performance.

Posted by The Pedowitz Group (TPG)
On 08/25/2016
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