Your industry has rules.
Your pipeline does not care.
We have built revenue engines inside the constraints of every industry below. Regulated, channel-led, long-cycle, committee-bought. Pick yours, see the playbook, talk to the team that has done it before.
covered top to bottom
since 2007
across client portfolios
Every industry has a different ceiling. We have built revenue under all 10 of them.
Pick your industry. See the constraint we know it has, the programs we run inside it, and a number that means something to your CFO.
Technology & Software
PLG funnels leak at activation. CAC climbs while net retention drifts. Your CFO notices both.
- HubSpot + Salesforce architecture rebuilt around product signals
- Product-qualified lead scoring tied to revenue
- Demand programs built for the 67% of buying that happens before sales
Financial Services
FINRA, SOC 2, and your CFO's risk register approve every campaign. Pipeline still ships.
- Compliance-cleared content engines for wealth and commercial banking
- ABM inside regulated MarTech stacks
- Marketing ops mapped to second-line risk
Manufacturing & Industrial
12-month sales cycles. Distributor channels. Engineers who do not open marketing email. We build pipeline anyway.
- Channel and distributor enablement programs
- Long-cycle nurture built for engineering buyers
- ABM for plant-level decision makers
Healthcare
HIPAA, 7-person buying committees, procurement that drags 9 months. Real pipeline ships in spite of it.
- Compliance-safe demand programs for payers, providers, and life sciences
- Multi-stakeholder ABM for IDNs and health systems
- Clinical and commercial content aligned to one funnel
Media & Communications
Ad revenue is down. Subscription growth is hard. The GTM motion that worked in 2019 does not work now.
- Recurring-revenue go-to-market for publishers and platforms
- First-party data activation across owned channels
- B2B and B2B2C programs that share one signal layer
Business Services
Relationship sales still close deals. But waiting on referrals is not a pipeline strategy.
- Account-based programs for consulting and professional services
- Thought-leadership engines tied to named-account targets
- Marketing-sourced expansion inside existing accounts
Higher Education
The enrollment cliff is real. Brand awareness is not yield. We move the metric that funds the institution.
- Inquiry-to-enrollment funnel optimization
- Multi-program portfolio marketing across undergrad, grad, and online
- Slate and Salesforce EDU implementation and orchestration
Hospitality & Travel
Direct booking margins beat OTA margins. Your loyalty program needs to do more than discount.
- Direct booking acquisition programs
- Loyalty data activation across paid and owned
- Owned-channel content engines that out-earn paid
Retail & Ecommerce
Cookies are gone. iOS 17 broke attribution. CAC climbs every quarter. First-party data is the only path.
- First-party data strategy and CDP activation
- Retention-led acquisition programs
- Integrated DTC and marketplace campaigns
Automotive
OEMs and dealers fight over the lead. Buyers research on TikTok and close at the dealership. We map the whole motion.
- OEM and dealer-tier alignment programs
- EV transition go-to-market
- Buyer-intent data activated across digital and physical
Different industry. Same four frameworks.
Industry context decides the constraints. The frameworks below decide how we ship pipeline inside them. Every engagement, every industry, starts here.
We do not pick the industry first. We pick the number that needs to move.
Maturity framework
Six pillars: Strategy, People, Process, Technology, Customer, Results. The same diagnostic every industry runs through.
Non-linear ABM
Account-based methodology for committee buying. Maps every stakeholder, not just the champion.
AI search and experience
Answer Engine Optimization and AI Experience Optimization. New surfaces, same revenue motion.
AI advisory
Revenue Artificial Intelligence Network. Translates AI hype into a pipeline plan your CFO will fund.
Answers to what CMOs ask before the first call.
We get the same seven questions in every intro call. Here are the answers, written the way we would say them in the room.
Which industries does The Pedowitz Group serve?
Do you work in regulated industries like financial services and healthcare?
What is Revenue Marketing, and how is it different from demand gen?
Do you specialize in one industry or work across all 10?
What size companies do you work with?
How do you measure success?
Where do I start if my industry is not listed?
One firm. One number.
Tell us the industry and the metric. We will tell you the team, the framework, and the first 90 days, on the same call.