The Revenue Marketing Blog by The Pedowitz Group (46)

28 bad marketing automation habits

Marketing Automation Platform-MAP, Martech

Bad habits are like a comfortable bed: they are easy to fall into but hard to escape. I...

Not Cookie Cutter: What To Do With A Cookieless Marketing World

Customer Experience, Inbound Marketing

The announcement of Google Chrome eliminating third-party cookies as part of their privacy sandbox...

DXP vs. CMS: Which is right for you?

Adobe, Martech

Digital transformation is a key driver for customer experience. You know, we know, everyone knows...

The No-Frills Inbound Marketing Executive's Primer

Customer Experience, Inbound Marketing

Have you ever felt that marketing has to change every 3.5 seconds to adapt to customer demand? Well...

AEM Migration: The Business Case For It + What Marketing and IT Need

Adobe, Martech

Adobe Experience Manager (AEM) is a powerful content and digital asset management system. Many...

Marketing as the Growth Driver in Manufacturing

Marketing Strategy, Customer Experience, Martech

Smart solutions across production lines, operations, supply chains, and technology integrations...

Customer Experience: Nail The Small Details And Win

Content Marketing, Customer Engagement, Customer Experience, Inbound Marketing

Pick your best product / service. Now, put yourself in your customer's shoes: How easy it is to get...

Nail Your Content Audit: Lessons from Deleting Half Our Site

Content Marketing, Demand Generation Marketing, Customer Experience, Inbound Marketing

Have you ever wondered how you (or your team) got this to this point? Content everywhere... your...

Winning with Email Marketing: Strategies and Tactics for Success

Marketing Strategy, Customer Engagement, Customer Experience, Other Technology Integrations

I get it: email just seems ... well, kind of boring when you compare it with other channels on the...

Getting Started in Pardot: General Best Practices

Pardot, Martech

Pardot is a powerful marketing automation platform that’s made a big splash in the MarTech world....

Customer Journey Mapping: Build (Or Update) Yours The Right Way

Customer Engagement, Customer Experience, customer journey, customer journey mapping

With marketing, there are few more important things to know in the pursuit of becoming a truly...

Still on Classic? Why It’s Time to Switch to Salesforce Lightning

Salesforce, Martech

Are you ready for (Salesforce) Lightning to strike? Through the years, we all have grown to love...

Revenue marketing, written by the people who run it.