The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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All topics AEO Artificial Intelligence (A.I.) Attribution CMO Insights CRM Customer Experience HubSpot Lead Management Marketing Operations Marketing Strategy Martech podcast Revenue Marketing Salesforce Unscripted
Why Your B2B Content Library Isn't Getting Cited by AI Tools

Why Your B2B Content Library Isn't Getting Cited by AI Tools
AEO, AXO
Your content team has been producing for years. The library is large. The SEO metrics look...
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The Complete Guide to Choosing a Marketing Operations Partner for Sales-Marketing Alignment

The Complete Guide to Choosing a Marketing Operations Partner for Sales-Marketing Alignment
Marketing Operations
Most marketing operations partner evaluations end with the wrong choice. Not because the buyer made...
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10 Marketing Operations Partners for Sales-Marketing Alignment

10 Marketing Operations Partners for Sales-Marketing Alignment
Marketing Operations
The most expensive problem in B2B marketing is not a budget problem. It is an alignment problem. ...
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The Complete Guide to Marketing Operations Optimization Services That Actually Ship Faster

The Complete Guide to Marketing Operations Optimization Services That Actually Ship Faster
B2B creative services agencies
Your campaigns are not slow because your team is slow. They are slow because the infrastructure...
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Best B2B Creative Services Agencies for Mid-Market SaaS Positioning

Best B2B Creative Services Agencies for Mid-Market SaaS Positioning
B2B creative services agencies
Most mid-market SaaS companies have the same positioning problem. The product is genuinely...
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Best Marketing-as-a-Service Providers for Mid-Market B2B SaaS

Best Marketing-as-a-Service Providers for Mid-Market B2B SaaS
Marketing-as-a-Service
Mid-market B2B SaaS companies face a specific marketing problem that most agency lists ignore. You...
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10 Enterprise MaaS Providers and the Vetting Checklist That Separates Them

10 Enterprise MaaS Providers and the Vetting Checklist That Separates Them
Revenue Marketing, MaaS
Enterprise marketing executives do not lack MaaS provider options. They lack a reliable way to...
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10 Long-Term MaaS Engagement Models for Fortune 1000 Teams

10 Long-Term MaaS Engagement Models for Fortune 1000 Teams
Marketing Operations, Revenue Marketing Operations
Most Fortune 1000 marketing teams do not have a vendor problem. They have a model problem. The...
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Top Revenue Marketing Consulting Firms for Fortune 1000 Go-to-Market Alignment

Top Revenue Marketing Consulting Firms for Fortune 1000 Go-to-Market Alignment
Revenue Marketing
Fortune 1000 marketing executives do not have a shortage of consulting firms to evaluate. They have...
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15 Enterprise Revenue Marketing Partners to Vet in 2026

15 Enterprise Revenue Marketing Partners to Vet in 2026
Revenue Marketing
Enterprise revenue marketing is not a category where you can afford to shortlist by reputation...
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11 Marketing Operations Services CMOs Use to Scale Revenue

11 Marketing Operations Services CMOs Use to Scale Revenue
Marketing Operations, Revenue Marketing Operations
Marketing operations is the function most CMOs underinvest in until it is the reason their pipeline...
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13 Criteria to Choose the Right Enterprise MarTech Consulting Partner

13 Criteria to Choose the Right Enterprise MarTech Consulting Partner
Martech
Most enterprise MarTech consulting engagements fail before the first platform is touched. They fail...
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