Technology Consulting · Adobe
Adobe Marketo Engage:
Three-Time Partner of the Year. 28 Revvie Award Winners.
Adobe Marketo Engage is the enterprise marketing automation platform built for complex B2B organizations that require sophisticated lead management, multi-channel campaign orchestration, deep Salesforce integration, and ABM capabilities at scale — and TPG is the consulting partner that has produced more award-winning Marketo outcomes than any other. Three-time Marketo Partner of the Year. 28 Revvie Award-winning clients. 10+ Adobe Certified Master Architects. 20+ Adobe Certified Expert Practitioners. These are not partner directory claims. They are outcomes.
This guide covers ten dimensions of Marketo Engage consulting — from assessment and implementation through migration, Salesforce integration, lead scoring, Engagement Programs, data governance, revenue attribution, training, and ongoing managed services — for organizations at every stage of their Marketo journey.
What Is Adobe Marketo Engage?
Marketo Engage is enterprise marketing automation built for complex B2B at the Adobe scale
Adobe Marketo Engage is the marketing automation platform acquired by Adobe in 2018 and now embedded as a core component of the Adobe Experience Cloud, sitting alongside Adobe Experience Manager, Adobe Analytics, and Adobe Target. As an Adobe product, Marketo Engage integrates natively with the broader Adobe ecosystem — AEM landing pages can be tracked in Marketo, Adobe Analytics behavioral data can be used for Marketo segmentation, and Adobe Target personalization can be informed by Marketo lead scores. For organizations already operating in the Adobe ecosystem, Marketo Engage is the natural choice for marketing automation because the native connections eliminate the integration complexity that cross-vendor stacks require.
Beyond the Adobe ecosystem fit, Marketo Engage is chosen by complex B2B enterprises for three specific capabilities that competing platforms struggle to replicate at the same depth. Its Engagement Programs architecture supports sophisticated multi-stream nurture programs with automated stream transitions based on lead score, behavioral signals, and demographic criteria — a level of nurture complexity that most mid-market platforms cannot deliver without significant workarounds. Its Smart List engine supports extremely granular contact segmentation with performance that scales to very large databases when properly configured. And its Salesforce CRM integration is the deepest and most configurable native marketing automation-CRM sync in the enterprise market, enabling the bidirectional data flow, attribution tracking, and sales workflow integration that complex enterprise go-to-market operations require.
TPG approaches Marketo Engage consulting from the intersection of deep platform expertise and revenue marketing strategy. The 28 Revvie Awards won by TPG clients since 2007 are not the result of technically proficient implementations in isolation. They are the result of implementations designed against the organization's actual ICP, buying committee model, lead management requirements, and pipeline attribution needs — so the platform is built from the first day to serve the business outcomes it was purchased to deliver.
28 Revvie Awards. Adobe's Revvie Awards recognize Marketo customers who achieve exceptional business outcomes. 28 TPG clients have won since 2007 — more than any other consulting partner in that window. That is the clearest proof of what separates a platform expert from a revenue marketing expert: not how correctly the platform is configured, but how consistently the platform produces the outcomes the business purchased it for.
Three-Time Marketo Partner of the Year · Adobe Certified
The credentials behind the deepest Marketo track record in the market
Section 01
Marketo Assessment and Strategy
How TPG evaluates an existing Marketo Engage instance — or designs the strategy for a new one — to establish the current state, identify high-impact gaps, and build the improvement roadmap.
What a Marketo assessment consistently finds in enterprise environments
Marketo assessments at enterprise organizations reveal a consistent set of issues regardless of industry, company size, or how long the organization has been on Marketo. The program architecture has accumulated years of campaign builds without corresponding cleanup: hundreds of programs with unclear naming conventions, many inactive programs still cluttering the tree, smart campaign trigger logic that fires for conditions that no longer exist, and email templates that predate the current brand standards. The Marketo-Salesforce sync has configuration drift: field mappings that were documented at implementation are no longer accurate after both platforms underwent updates, sync errors that accumulated silently are producing data inconsistencies in both systems, and lead routing logic that was set up for an old sales territory model is routing leads to the wrong queues. The lead scoring model is producing MQL notifications that the sales team ignores because the threshold was set too low and the profile scoring criteria were built on outdated assumptions about the ICP. And the database has five or more years of decay: duplicate contacts, invalid email addresses, and contacts whose lifecycle stage has not been updated since they were originally created.
TPG conducts Marketo assessments across six dimensions: program architecture (program tree structure, naming conventions, active vs. inactive program ratio, and campaign logic documentation quality), integration health (Marketo-Salesforce sync error rate, field mapping accuracy, lead routing correctness, and attribution data completeness), lead management (scoring model currency, MQL threshold calibration, and routing logic accuracy), database quality (duplicate rate, invalid email rate, lifecycle stage distribution accuracy, and subscription status hygiene), platform utilization (which Marketo features are licensed and unused), and reporting (whether the reporting produces pipeline attribution data or campaign activity data). The assessment produces a dimension-by-dimension scorecard and a phased remediation roadmap sequenced by revenue impact per effort.
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Section 02
Marketo Engage Implementation
How TPG designs and builds new Marketo Engage implementations — anchoring every configuration decision in the organization's revenue marketing strategy and lead management requirements before any program is built.
Why Marketo implementations underperform when they are built as technology projects rather than revenue marketing programs
Marketo implementations fail to produce business outcomes for a consistent reason: the platform was configured by technical resources against the functional requirements documented by marketing operations, without the strategic design decisions that determine whether the platform will actually advance buyers through the Revenue Loop. The lead scoring model is configured with scoring criteria but not against the ICP, so the scores do not predict sales-readiness. The Engagement Programs are built with content sequences but not against a story arc or buyer stage map, so the sequences deliver content without advancing buyers. The Salesforce integration is configured to pass data in both directions but not with the field mappings and routing logic that the sales team needs for actionable lead follow-up. The result is a technically functional Marketo instance that produces MQL notifications, sync confirmations, and email delivery rates — and no pipeline attribution.
TPG builds Marketo implementations in four phases: strategy design (ICP analysis, lead management architecture design, campaign methodology definition, Salesforce integration specification, and reporting requirements), platform build (instance configuration, Salesforce sync implementation with full field mapping documentation, lead scoring model build, Engagement Program architecture, email and landing page template library, and program tree governance structure), validation (Salesforce sync testing, lead routing validation, campaign logic review, and user acceptance testing with marketing and sales), and launch (go-live execution, hypercare monitoring, and transition to ongoing operations). The strategy design phase is not abbreviated regardless of client timeline pressure, because every design decision made correctly in this phase prevents multiple remediation efforts in every subsequent phase.
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Section 03
Marketo Migration
How TPG manages migrations to Marketo Engage from other marketing automation platforms — and migrations from legacy Marketo environments to clean instances — without disrupting active campaigns or attribution history.
The most common Marketo migration scenarios and what each requires
Marketo migrations fall into three primary scenarios. Platform-to-Marketo migrations (from HubSpot, Eloqua, Pardot, or another platform) require a contact and account database export, cleansing, and import with Marketo field mapping; a program rebuild translating the source platform's campaign architecture to Marketo's program model; a Salesforce integration rebuild in Marketo; and a training investment to transition the marketing team from the familiar platform interface to Marketo's. Marketo-to-Marketo migrations (new instance builds to replace a legacy environment with years of accumulated technical debt) require a content audit to identify which programs are still active and worth migrating versus which should be retired, a clean program tree architecture in the new instance, and a phased migration that moves active programs before inactive ones. Marketo workspace reorganizations (restructuring an existing instance's workspace and partition configuration for a company that has expanded, merged, or restructured its go-to-market motion) require an analysis of the current workspace design against the new organizational structure and a migration plan that moves assets between workspaces without disrupting active campaigns.
TPG manages all three migration scenarios with a content inventory phase that catalogs every active program, email template, landing page, Smart List, lead scoring model, and integration in the source environment before any migration work begins. The inventory produces a migration priority classification: critical (active campaigns that must be live at launch), important (programs that should be rebuilt within 30 days of cutover), and deferred (inactive or low-priority programs that can be rebuilt on a scheduled timeline after cutover). Critical programs are built and validated in the destination environment before the cutover date. Data history — contact activity records, email engagement history, attribution events — is exported and loaded into the destination environment or preserved in the Salesforce CRM so attribution reporting continuity is maintained through the migration.
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Section 04
Marketo-Salesforce Integration
How TPG designs and implements the Marketo-Salesforce integration that produces accurate bidirectional data flow, clean lead routing, reliable attribution, and sales visibility into marketing engagement.
Why the Marketo-Salesforce sync is the most consequential and most commonly misconfigured integration in Marketo environments
The Marketo-Salesforce integration is the integration on which everything else in the Marketo environment depends. Lead scoring is meaningless if scores do not appear in Salesforce for sales to use. Campaign attribution is broken if Salesforce campaign membership is not syncing from Marketo correctly. Lead routing is unreliable if the sync filter rules do not control which records are exchanged and in what priority order. And marketing's visibility into pipeline is impossible if opportunity creation events in Salesforce do not flow back to Marketo for attribution programs. Every Marketo problem that looks like a strategy problem or a campaign design problem has a 30% chance of actually being a Salesforce integration problem — and diagnosing the actual root cause requires examining the sync configuration before any campaign work begins.
TPG designs Marketo-Salesforce integrations from a data contract document that specifies every field being exchanged between the two platforms, the direction of sync for each field, the format and transformation rules required for cross-platform field type mismatches, the sync filter criteria that control which records are included in the sync (preventing non-marketing contacts from flooding the Marketo database and preventing Marketo test records from appearing in Salesforce), the deduplication logic that prevents duplicate lead creation from Marketo form submissions, and the error handling and monitoring configuration that surfaces sync failures before they accumulate. Beyond the standard sync configuration, TPG implements the Marketo-Salesforce attribution architecture that passes Marketo program memberships and email engagement history to Salesforce campaign influence records, enabling the pipeline attribution reporting that connects Marketo activity to revenue. This is the integration layer that most Marketo-Salesforce implementations skip, and its absence is the most common reason Marketo fails to demonstrate ROI to the CFO and CRO.
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Section 05
Lead Scoring and Management in Marketo
How TPG designs Marketo lead scoring models, MQL definitions, and lead routing architecture that send sales-ready leads to the right representatives at the right time.
Why Marketo lead scoring models fail to produce sales-ready leads
Marketo lead scoring failures follow a predictable pattern. The demographic scoring criteria were configured during implementation based on what the marketing team thought the ICP looked like rather than on what the closed-won data actually shows. The behavioral scoring criteria assign equal weight to high-intent signals (pricing page visits, demo requests, competitive comparison content) and low-intent signals (blog post views, first-time site visits, newsletter subscriptions), so the scores reflect engagement volume rather than buying intent. The MQL threshold was set at a round number that felt meaningful rather than calibrated against historical data on what score level predicts a minimum conversion rate to opportunity. And the scoring model has not been reviewed since it was configured, despite the ICP evolving, the product offering changing, and the buying behavior of target accounts shifting. The result is a lead scoring model that produces regular MQL notifications to a sales team that has learned to ignore them because the leads are consistently not sales-ready.
TPG builds Marketo lead scoring models from two primary inputs: a closed-won analysis that identifies the demographic, firmographic, and behavioral characteristics present in contacts associated with opportunities that closed as customers, and a sales interview that validates which behavioral signals the sales team recognizes as genuine indicators of buying intent in their actual experience working deals. Demographic scoring is calibrated against the actual ICP using job title, seniority, company size, industry, and geographic criteria that correlate with closed-won data. Behavioral scoring weights high-intent signals (pricing page visits, product demo requests, competitive content consumption, return visits to core product pages) significantly higher than awareness-stage content engagement. The MQL threshold is set at the score level associated with a minimum MQL-to-opportunity conversion rate that the sales team can commit to following up on. The scoring model is reviewed quarterly and recalibrated when the ICP, product, or buying behavior changes significantly enough to affect score distribution.
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Section 06
Marketo Campaign and Engagement Program Design
How TPG designs and builds Marketo Engagement Programs, email batch campaigns, event programs, and trigger campaigns that advance buyers through the Revenue Loop Acquisition Arc.
Engagement Programs vs. email batch programs: when to use each and how to design both effectively
The choice between Marketo Engagement Programs and email batch or trigger campaigns is not a preference decision — it is an architectural decision that determines whether long-term nurture logic can be maintained and optimized over time. Engagement Programs are the right architecture for long-term lead nurture programs that will run for months or years, have multiple content tracks for different buyer stages or personas, and need to adapt their content delivery based on lead score, engagement behavior, or demographic criteria. Their Streams and Cast scheduling handle the complexity of ongoing nurture without requiring the campaign logic rebuild that batch programs require each time a new content track is added. Email batch campaigns are the right architecture for one-time or recurring sends to static or dynamic lists where the entire audience receives the same content in the same sequence. Trigger campaigns are the right architecture for real-time responses to specific behavioral events — a contact visiting a pricing page, filling out a form, or reaching a lead score threshold.
TPG builds Marketo campaign architectures that use the right program type for each use case, with Engagement Programs as the primary long-term nurture architecture and batch and trigger campaigns for event-driven and one-time use cases. Engagement Programs are designed from the buyer stage map and story arc defined in the campaign strategy: each Stream represents a content track for a specific buyer persona or Revenue Loop stage, the Cast schedule is set to the content consumption cadence appropriate for the audience, and Transition Rules are configured to move contacts between Streams automatically when they reach defined behavioral or scoring thresholds. All programs are built with explicit naming conventions, documentation of program purpose and logic, and deactivation procedures — preventing the program tree accumulation that creates maintenance overhead and confusion in most long-running Marketo environments.
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Section 07
Marketo Data Quality and Governance
How TPG designs and implements the data quality, deduplication, and governance programs that maintain a clean, accurate Marketo database as it grows.
Why Marketo database quality degrades faster than most marketing teams recognize
Marketo database quality degrades at the rate of contact inactivity, form submissions, list imports, and Salesforce sync errors — which collectively produce a database that loses approximately 25-30% of its usable contacts per year without active management. Duplicate contacts accumulate from form submissions by the same person using different email formats, from list imports that were not deduplicated against existing records, and from Salesforce sync failures that create parallel records. Invalid email addresses accumulate from churned contacts, from people who submit test addresses in forms, and from database decay as professionals change jobs and previous email addresses become invalid. Inconsistent data formatting accumulates from form submissions that allow freeform entry where picklist fields would produce standardized data. And subscription status management drifts without an active re-permission program to identify and process contacts whose consent status is uncertain.
TPG builds Marketo data governance programs with five operational components: deduplication automation (Smart Campaign logic that identifies and merges duplicate contacts on a rolling basis, combined with form and import deduplication rules that prevent new duplicates from entering the database), email deliverability hygiene (automated suppression of hard bounce contacts, soft bounce management logic, and periodic domain reputation monitoring), data standardization (Smart Campaigns that normalize company names, job title formats, country codes, and other segmentation-critical fields at the point of creation or update), database decay management (automated re-engagement programs for contacts who have not engaged in defined periods, followed by suppression of contacts who do not re-engage after multiple re-permission attempts), and subscription compliance (GDPR and CAN-SPAM compliant subscription management with automated consent tracking and preference center integration). Data governance is not a one-time project. It is an ongoing operational program that requires monthly maintenance cycles and quarterly health reporting to verify that data quality standards are being maintained.
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Section 08
Marketo Reporting and Revenue Attribution
How TPG builds the Marketo reporting and attribution framework that connects campaign activity to pipeline — giving marketing the data to demonstrate its contribution in terms revenue leadership can act on.
Why Marketo reporting typically produces program metrics rather than pipeline data
Marketo's reporting capabilities are extensive — and rarely used to their full potential. Most Marketo environments report on email metrics (delivery rate, open rate, click rate, unsubscribe rate), program metrics (new names acquired, program success conversions), and Salesforce opportunity metrics visible through the native Revenue Cycle Analytics connector. What most environments do not report on is the pipeline attribution data that connects specific Marketo program memberships to specific pipeline opportunities: which campaigns influenced which deals, at what stage, with what contribution to the pipeline total. This attribution layer requires intentional configuration — specifically, ensuring that Marketo program memberships are synced to Salesforce campaign membership records that are associated with the contact and account records attached to open and closed opportunities.
TPG builds Marketo reporting and attribution frameworks in three tiers: operational program reporting (campaign performance metrics for marketing practitioners optimizing active programs), marketing performance reporting (MQL volume, MQL-to-opportunity conversion rates, and channel-level pipeline attribution for marketing managers), and executive revenue attribution reporting (marketing-sourced pipeline, marketing-influenced revenue, and program ROI for CMO and CRO review). The attribution framework is built from the Marketo-Salesforce integration architecture: Marketo program memberships sync to Salesforce campaign records, Salesforce campaign influence models calculate the pipeline value at opportunities where multiple campaign touches occurred, and custom Salesforce reports produce the cross-channel attribution view that connects the full marketing investment to closed revenue. Attribution model selection — first-touch, last-touch, or multi-touch — is made based on the organization's actual sales cycle length and the number of marketing touchpoints per average opportunity.
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Section 09
Marketo Training and Adoption
How TPG designs and delivers role-specific Marketo Engage training that equips marketing and operations teams to use the platform effectively — reducing IT dependency and accelerating campaign execution velocity.
Why Marketo training programs fail to produce platform proficiency
Marketo training fails for the same reasons that all marketing automation training fails: the training program is feature-based rather than workflow-based, it is a one-time event rather than an ongoing capability program, and it is delivered without the organizational context that makes the platform meaningful. A marketer who learns how to build an Engagement Program in a training environment but has never built the organization's specific nurture programs in a training instance will not be able to build them independently after go-live. An administrator who learns how to manage user roles but has never managed the organization's specific workspace configuration will submit a support ticket for every non-standard request. The training program that produces genuine Marketo proficiency is one that teaches team members to execute their specific job functions within the organization's specific Marketo configuration — not Marketo in the abstract.
TPG builds Marketo training programs that are role-specific, scenario-based, conducted in a Marketo sandbox that mirrors the production instance, and documented with quick reference materials that remain useful after the training session is complete. Marketing practitioner training covers building and activating the specific program types the organization runs (Engagement Programs, email batch campaigns, event programs, webinar integrations), the email and landing page template library, the smart list filters appropriate for the organization's segmentation model, and the reporting views for the metrics the marketing team owns. Marketo administrator training covers program tree governance, user and role management, workspace and partition administration, Salesforce sync monitoring, and the Smart Campaign logic used for data governance operations. Integration and operations training covers API access management, LaunchPoint integration configuration, and the operational procedures required to maintain integration health over time.
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Section 10
Marketo Managed Services and Continuous Support
How TPG provides ongoing Marketo Engage operational support, program execution, platform optimization, and continuous improvement for organizations that need expert Marketo capacity beyond what internal teams can sustain.
Why Marketo requires ongoing investment to maintain and improve after implementation
Marketo is a platform that rewards continuous attention and penalizes neglect in proportion to its complexity. Database decay and deliverability degradation are ongoing processes that require monthly maintenance to control. Lead scoring model drift from ICP evolution requires quarterly recalibration to maintain MQL quality. Program tree accumulation requires periodic cleanup to prevent the instance from becoming unmanageable. Salesforce sync configuration drift from platform updates in both systems requires regular review to maintain integration accuracy. Adobe Marketo Engage releases product updates on a regular cadence that introduce new features, change existing behaviors, and occasionally deprecate capabilities the instance is using. And the marketing team's campaign requirements and organizational structure change continuously, producing a backlog of program builds, template updates, and reporting changes that internal teams cannot execute at the pace they are requested.
TPG offers Marketo managed services engagements that provide defined operational capacity on a retainer basis, scoped to the organization's Marketo instance complexity and internal team bandwidth. Managed services typically include: campaign operations (building, activating, and monitoring Marketo programs on the marketing team's behalf), data quality maintenance (monthly deduplication, invalid address suppression, and lifecycle stage governance cycles), Salesforce integration health monitoring (weekly sync error rate checks, field mapping validation after platform updates, and rapid response to integration failures), platform optimization (quarterly lead scoring recalibration, program tree cleanup, and deliverability review), Adobe release monitoring (reviewing Marketo product release notes and implementing required configuration updates before they cause disruption), and ad hoc support for program troubleshooting, user questions, and configuration change requests. Managed services engagements include a named Marketo Certified Master Architect as the technical lead, providing the highest-level Marketo expertise available for ongoing platform management.
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"Marketo Marketing Automation is more than a software platform; it is a digital cultural transformation success tool. What our partners TPG and the International team have been able to do is not just expand the platform in record time, but change a Marketing culture so we can connect with our customers in a more timely, efficient, and personalized way which helps them succeed in their businesses and the healthcare of animals."Ed SteningInternational Head of Digital, Zoetis
Adobe Marketo Engage: Frequently Asked Questions
Direct answers to the most common questions about Marketo consulting, implementation, Engagement Programs, Salesforce integration, and what to expect from a TPG engagement.
What is Adobe Marketo Engage?
Adobe Marketo Engage is an enterprise marketing automation platform that is part of the Adobe Experience Cloud, designed for B2B organizations that need sophisticated multi-channel campaign orchestration, advanced lead scoring and management, deep Salesforce CRM integration, account-based marketing capabilities, and robust revenue attribution reporting. As an Adobe product, it integrates natively with Adobe Experience Manager, Adobe Analytics, and Adobe Target.
Marketo Engage is distinguished by its flexible program architecture, its powerful Smart List segmentation engine, its native Salesforce integration depth, and its Engagement Programs feature for complex multi-stream nurture programs. It is typically chosen by B2B enterprises with complex sales motions, multiple business units, or Salesforce CRM environments that require deep, configurable bidirectional marketing-CRM data exchange.
What does a Marketo consulting engagement with TPG include?
A Marketo consulting engagement with TPG is scoped based on the organization's starting point, covering any combination of: assessment, implementation, migration, Salesforce integration, lead management design, campaign and Engagement Program design, data governance, reporting and revenue attribution, training and adoption, and ongoing managed services.
As a three-time Marketo Partner of the Year with 28 Revvie Award-winning clients, 10+ Adobe Certified Master Architects, and 20+ Adobe Certified Expert Practitioners, TPG holds the deepest Marketo Engage expertise and track record of any consulting partner.
What are Marketo Engagement Programs and when should they be used?
Marketo Engagement Programs are Marketo's multi-stream lead nurture architecture, designed to deliver content sequences to contacts over time, with automated stream transitions based on lead score, behavioral signals, and demographic criteria. Each Engagement Program has Streams (content sequences), a Cast schedule (delivery cadence), and Transition Rules (logic that moves contacts between streams).
They are the right architecture for long-term nurture programs that will run for months or years, have multiple content tracks for different buyer stages or personas, and need to adapt content delivery based on engagement behavior. They should not be used for one-time sends, event-triggered campaigns, or simple email sequences that are more efficiently built as batch or trigger campaigns.
How does Marketo integrate with Salesforce?
Marketo Engage integrates with Salesforce through Adobe's native, bidirectional synchronization that syncs lead and contact records, passes lead scores and engagement activity to Salesforce for sales visibility, syncs Salesforce campaign membership back to Marketo for attribution tracking, and enables Smart Campaigns to be triggered by Salesforce field changes. The sync processes record changes in a near-real-time queue on a five to fifteen minute cycle.
Proper configuration requires a documented field mapping specification, sync filter rules controlling which records are exchanged, deduplication logic preventing duplicate lead creation from form submissions, and monitoring to detect sync errors before they accumulate into data quality problems.
What are Marketo Smart Lists and how do they work?
Marketo Smart Lists are dynamic contact lists that automatically include or exclude contacts based on defined filter criteria evaluated in real time against the full Marketo database. Smart List membership updates continuously as contact data and behavior change — a Smart List filtering for contacts with a lead score above 50 automatically includes newly qualified contacts and excludes those whose scores drop below threshold without manual intervention.
The most common Smart List mistake is building overly complex lists with many nested AND/OR criteria, which can cause significant performance degradation in large Marketo databases. TPG designs Smart List architectures that achieve the required segmentation precision with the minimum criteria complexity that delivers acceptable query performance.
How do you migrate to Marketo from another platform?
Migrating to Marketo from HubSpot, Eloqua, Pardot, or another platform requires four parallel workstreams: data migration (exporting, cleansing, and importing contact and company data with correct Marketo field mapping), program migration (rebuilding active campaigns in Marketo's program architecture), integration migration (establishing all Salesforce and third-party connections), and team enablement (training the marketing team on Marketo before cutover).
TPG manages migrations with a parallel running period where both environments operate simultaneously, ensuring no active nurture programs are disrupted and attribution history is preserved through the transition.
What distinguishes TPG as a Marketo consulting partner?
TPG distinguishes itself through five credentials: three-time Marketo Partner of the Year recognition; 28 Revvie Award-winning clients (more than any other single consulting partner since 2007); 10+ Adobe Certified Master‑Marketo Engage Architects on the TPG team; 20+ Adobe Certified Expert Practitioners; and revenue marketing integration — every Marketo engagement is connected to the organization's lead management strategy, campaign program design, and pipeline attribution requirements.
TPG does not deliver Marketo as a standalone platform project. Every engagement connects platform configuration to the revenue motion it is designed to support — which is why TPG's clients achieve outcomes that are recognized at the industry level.
The Three-Time Marketo Partner of the Year. 28 Revvie Winners. Let's Talk.
Whether you need a new Marketo Engage implementation, a migration from another platform, an optimization of an underperforming instance, or ongoing managed services — TPG is the consulting partner that has produced more award-winning Marketo outcomes than any other. Tell us where your Marketo program is falling short and we'll tell you exactly how to fix it.