The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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All topics AEO Artificial Intelligence (A.I.) Attribution CMO Insights CRM Customer Experience HubSpot Lead Management Marketing Operations Marketing Strategy Martech podcast Revenue Marketing Salesforce Unscripted
Marketo Admin: 10 Must-Have Traits

Marketo Admin: 10 Must-Have Traits
Marketo Engage, Martech
Marketo Engage marketing automation skills are always in demand. If you run a quick LinkedIn Job...
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Marketo Engage Errors: Techniques for Solving Common Challenges

Marketo Engage Errors: Techniques for Solving Common Challenges
Marketo Engage, Marketing Automation Platform-MAP, Martech
Even the best of technology is bound to break…and if you haven’t run into an error yet, don’t...
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AEM as a Cloud Service: What You Need to Know

AEM as a Cloud Service: What You Need to Know
Adobe, Martech
In January 2020, Adobe announced the availability of Adobe Experience Manager (AEM) as a Cloud...
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Creating an Unfair Advantage for Sales and Marketing

Creating an Unfair Advantage for Sales and Marketing
Content Marketing, Customer Experience
Tom Hessen, CEO of 9Lenses, discusses how sales and marketing leaders can leverage interactive...
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3 Simple Secrets to Transform Enterprise ABM Strategy

3 Simple Secrets to Transform Enterprise ABM Strategy
Marketing Strategy, Customer Experience
ABM has become a major enterprise buzzword over the last decade, and your company is likely to have...
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Marketo Sky: What You Should Focus On

Marketo Sky: What You Should Focus On
Marketo Engage, Martech
Note: In March 2022, Marketo Sky will be sunset - migrated into other Marketo modules. We'll cover...
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Why A/B Testing Is Important: The Key to Smarter Marketing Decisions

Why A/B Testing Is Important: The Key to Smarter Marketing Decisions
Customer Experience, Inbound Marketing
B2B marketers have too much on their plate. I mean, if you have just one plate spinning, I’m...
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What to Expect When You’re Expecting a Migration to MAP

What to Expect When You’re Expecting a Migration to MAP
Marketing Automation Platform-MAP, Martech
Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged...
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4 Key Reasons to Choose Salesforce Marketing Cloud for Client Success

4 Key Reasons to Choose Salesforce Marketing Cloud for Client Success
Salesforce Marketing Cloud-SFMC, Martech
Salesforce Marketing Cloud (SFMC) has taken the B2B marketing world by storm because it’s a whole...
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How To Be Best Friends With Your Salesforce Administrator

How To Be Best Friends With Your Salesforce Administrator
Salesforce, Martech
As a marketer, and as you dive deeper into marketing operations, you’re going to realize you can’t...
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Salesforce Marketing Cloud & Automated Customer Experiences

Salesforce Marketing Cloud & Automated Customer Experiences
Customer Engagement, Customer Experience, Salesforce Marketing Cloud-SFMC, Martech
Customer Experience evolved from buzzword to mainstream strategy in a short amount of time. In...
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CMO Insights: Brennan Andrews, Marketing Director, Dart Bank

CMO Insights: Brennan Andrews, Marketing Director, Dart Bank
CMO Insights
This week’s guest on CMO Insights is Brennan Andrews, Marketing Director, Dart Bank. In this...
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