The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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All topics AEO Artificial Intelligence (A.I.) Attribution CMO Insights CRM Customer Experience HubSpot Lead Management Marketing Operations Marketing Strategy Martech podcast Revenue Marketing Salesforce Unscripted
CMO Insights: Melanie Huet, VP Marketing, KraftHeinz Corporation

CMO Insights: Melanie Huet, VP Marketing, KraftHeinz Corporation
CMO Insights, Digital Transformation
This week’s guest on CMO Insights is Melanie Huet, VP Marketing, KraftHeinz Corporation. In this...
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CMO Insights: James Thomas, CMO of Solium Capital Inc.

CMO Insights: James Thomas, CMO of Solium Capital Inc.
CMO Insights
This week’s guest on CMO Insights is James Thomas, CMO of Solium Capital Inc. , which was acquired...
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CMO Insights: Tiffany Sieve, Marketing Demand Generation VP at Paycor

CMO Insights: Tiffany Sieve, Marketing Demand Generation VP at Paycor
Revenue Marketing, CMO Insights, Customer Experience
This week’s guest on CMO Insights is Tiffany Sieve, Marketing Demand Generation VP, Paycor. In...
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CMO Insights: Ron McMurtrie, Executive VP of Customer Marketing, Sage

CMO Insights: Ron McMurtrie, Executive VP of Customer Marketing, Sage
CMO Insights
This week’s guest on CMO Insights is Ron McMurtrie, Executive Vice President of Customer Marketing,
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CMO Insights: Scott Horn, CMO of [24]7.ai

CMO Insights: Scott Horn, CMO of [24]7.ai
CMO Insights
This week’s guest on CMO Insights is Scott Horn, CMO of [24]7.ai. In this video, Scott talks about:
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CMO Insights: Katrina Wong, VP of Marketing, Hired

CMO Insights: Katrina Wong, VP of Marketing, Hired
CMO Insights
This week’s guest on CMO Insights is Katrina Wong, VP of Marketing, Hired. In this video, Katrina...
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CMO Insights: Christopher Tarantino, Epicenter Media CEO

CMO Insights: Christopher Tarantino, Epicenter Media CEO
CMO Insights
This week’s guest on CMO Insights is Christopher Tarantino, CEO and Founder of Epicenter Media and...
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CMO Insights: Peter Isaacson, CMO, Demandbase

CMO Insights: Peter Isaacson, CMO, Demandbase
CMO Insights
Note: DemandBase acquired Engagio in 2020. This week’s guest on CMO Insights is Peter Isaacson,...
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Operationalize Strategy, People & Process: On-Demand Workshop

Operationalize Strategy, People & Process: On-Demand Workshop
Marketing Strategy, Marketing Operations
Dr. Debbie Qaqish, Chief Strategy Officer of The Pedowitz Group, recently wrapped up workshop #2 of...
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CMO Insights: Mike Westgate, VP of Marketing at Briggo

CMO Insights: Mike Westgate, VP of Marketing at Briggo
CMO Insights, Digital Transformation
This week’s guest on CMO Insights is Mike Westgate, VP of Marketing at Briggo. In this video, Mike...
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CMO Insights: Karen Steele, CMO at LeanData

CMO Insights: Karen Steele, CMO at LeanData
CMO Insights
This week’s guest on CMO Insights is Karen Steele, CMO at LeanData. In this video, Karen talks...
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CMO Insights: Eva Tsai, Chief Marketing Officer of Algolia

CMO Insights: Eva Tsai, Chief Marketing Officer of Algolia
CMO Insights
This week’s guest on CMO Insights is Eva Tsai, CMO at Algolia. In this video, Eva talks about: ...
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