The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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All topics AEO Artificial Intelligence (A.I.) Attribution CMO Insights CRM Customer Experience HubSpot Lead Management Marketing Operations Marketing Strategy Martech podcast Revenue Marketing Salesforce Unscripted
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Salesforce

Marketo and Salesforce Integration: Setup, Optimize, Troubleshoot

Marketo and Salesforce Integration: Setup, Optimize, Troubleshoot

Marketo Engage, Salesforce, Martech
Back when I was dating, I had a list of ideal features and qualities that I hoped to find in a...
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How To Be Best Friends With Your Salesforce Administrator

How To Be Best Friends With Your Salesforce Administrator

Salesforce, Martech
As a marketer, and as you dive deeper into marketing operations, you’re going to realize you can’t...
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