The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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Revenue Marketing

How To Be More Customer Centric: A Marketing Leader's POV

How To Be More Customer Centric: A Marketing Leader's POV
Marketing Strategy, Revenue Marketing, Customer Engagement, Customer Experience, Marketing Operations
Being more customer-centric is a concept that, on the surface, can seem silly. What company doesn’t
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CMO Insights: Tiffany Sieve, Marketing Demand Generation VP at Paycor

CMO Insights: Tiffany Sieve, Marketing Demand Generation VP at Paycor
Revenue Marketing, CMO Insights, Customer Experience
This week’s guest on CMO Insights is Tiffany Sieve, Marketing Demand Generation VP, Paycor. In...
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3 C's of Marketing That Drives Revenue: Culture, Customer and Change

3 C's of Marketing That Drives Revenue: Culture, Customer and Change
Marketing Strategy, Revenue Marketing, Customer Experience
When I bought my first marketing automation (MA) system in 2004, the idea that marketing could...
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Data Visualization Made Simple for Revenue Marketers

Data Visualization Made Simple for Revenue Marketers
Revenue Marketing, Demand Generation Marketing, Marketing Operations
The power of Revenue Marketing Analytics™ is its ability to take disparate data from myriad...
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