The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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Marketing ROI

How to Scale Marketing Ops Without Losing ROI

Marketing Operations, Marketing ROI

Scaling marketing operations is one of the most requested initiatives in enterprise B2B. It's also...

Marketing ROI Measurement Fails Without These 6 Metrics

Marketing ROI

Most marketing ROI reports don't survive a conversation with the CFO. They lean on impressions, MQL...