The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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Demand Generation Marketing

What’s your campaign maturity?

What’s your campaign maturity?
Marketing Strategy, Demand Generation Marketing, Inbound Marketing
As a marketer, campaigns are the most important tools in the demand generation marketer’s toolkit....
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Why Marketing Exists | The Real Purpose of Modern Marketing

Why Marketing Exists | The Real Purpose of Modern Marketing
Demand Generation Marketing
In the midst of all the things we could be talking about in marketing ... optimizing marketing...
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Data Visualization Made Simple for Revenue Marketers

Data Visualization Made Simple for Revenue Marketers
Revenue Marketing, Demand Generation Marketing, Marketing Operations
The power of Revenue Marketing Analytics™ is its ability to take disparate data from myriad...
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