The Revenue Marketing blog

Revenue marketing, written by the people who run it.

Articles, podcasts, and guides from TPG consultants on AEO, AI, CRM, marketing operations, and attribution. Every piece draws on real client engagements.

New thinking every week from the firm that named the category.

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Change Management

Change Management Strategy in Marketing: from Resistance to Revenue

Change Management

Actionable guide to overcoming resistance and securing executive support for marketing change. ...