Marketing automation platforms cost $15,000-$120,000 per year. Most companies use 30-40% of what they pay for. TPG closes that gap through platform implementation, configuration optimization, and ongoing managed services for HubSpot, Marketo, and Pardot.
Across 300+ platform implementations over 19 years, TPG clients report an average of 4-6 hours saved per marketer per week after proper automation configuration. MQL quality improvement averages 28% in the first 6 months post-implementation, measured by SQL conversion rate on marketing-sourced leads.
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By the Numbers
| Metric | Benchmark |
|---|---|
| Platform implementations completed | 300+ |
| Years of marketing automation expertise | 19 |
| Average time saved per marketer per week | 4-6 hours |
| Average MQL quality improvement post-implementation | 28% |
The Problem
Your Automation Platform Is Running But Producing Generic Sequences
You bought HubSpot or Marketo. You built some workflows. You have a welcome email and maybe a drip sequence. But the automation is not differentiated by buyer stage, company size, industry, or behavior. Every lead gets the same message regardless of where they are in their journey. Generic sequences produce generic conversion rates — and the platform you are paying for is delivering less than 40% of its potential impact.
Marketing Ops Is Spending 80% of Time on Manual Tasks That Should Be Automated
Pulling lists by hand. Building emails from scratch for every campaign. Manually assigning leads. Running reports in Excel because the platform's reporting is not configured correctly. This is what marketing operations looks like in an under-configured automation environment. The platform was supposed to free up time; instead, it has created a new category of manual work.
You Bought a New Platform and Adoption Stalled
Implementation projects end. Adoption begins — or does not. The most common cause of stalled adoption: the platform was configured to a generic template, not to the actual workflows the marketing team uses. When the tool does not match how people work, they work around it. New platform purchases become expensive shelfware within 90 days if adoption is not actively managed.
Our Approach
Phase 01: Automation Audit (Weeks 1-2)
TPG audits your current platform configuration: active workflows, email deliverability health, lead scoring model, database quality, integration status, and reporting coverage. We document what is configured, what is broken, and what is missing.
The audit produces a prioritized gap list ranked by revenue impact: which automation gaps are causing the most measurable damage to pipeline, and in what order they should be addressed. This becomes the configuration sprint roadmap.
Phase 02: Configuration Sprint (Weeks 3-8)
Working from the audit roadmap, TPG configures and builds the automation infrastructure your platform was designed to deliver:
- Lead scoring model calibrated to your ICP and validated against actual conversion data
- Lead routing rules with territory, segment, and round-robin logic
- Core workflow library (MQL handoff, lifecycle progression, onboarding, renewal alerts)
- Nurture tracks segmented by buyer stage, persona, and behavior
- Email templates and campaign structure aligned to Revenue Loop stages
- CRM integration validation (HubSpot-Salesforce sync, field mapping, activity logging)
- Attribution configuration (first touch, last touch, multi-touch depending on maturity level)
Configuration sprints are iterative. Builds go live in the platform and are tested before the next sprint begins. No big-bang launches.
Phase 03: Training and Handoff (Weeks 8-12)
Every configuration is documented with a plain-language operations guide: what each workflow does, the enrollment criteria, the goal trigger, and who owns it. Training sessions are conducted live with the marketing team covering campaign build process, workflow management, reporting interpretation, and platform governance.
Managed services are available post-handoff for teams that need ongoing platform administration, optimization, and reporting without the cost of a full-time senior marketing ops hire.
What's Included
- Full platform audit with gap analysis and revenue impact prioritization
- Lead scoring model configuration with ICP calibration and conversion-data validation
- Lead routing and assignment workflow build
- Core workflow library (15 workflows minimum, aligned to your sales process)
- Behavioral nurture tracks segmented by stage and persona
- CRM integration audit and remediation (HubSpot, Salesforce, or Dynamics)
- Multi-touch attribution model configuration
- Email deliverability audit and remediation (SPF, DKIM, DMARC, suppression lists)
- Operations guide documentation for every configured workflow
- Live training sessions for marketing operations and campaign teams
- 30-day post-handoff support period
- Optional: ongoing managed services for platform administration
"We had HubSpot for 18 months and were barely using it as a basic email tool. TPG came in, audited our configuration, and rebuilt the platform in 8 weeks. Within 90 days we had lead scoring running, workflows routing properly, and a dashboard that finally showed marketing-sourced pipeline. The ROI was clear within the first quarter." — Director of Marketing Operations, B2B Technology Company
Who This Service Is Built For
- Companies that implemented HubSpot, Marketo, or Pardot 6+ months ago and are not seeing results from the investment
- Organizations migrating between automation platforms (Pardot to HubSpot, Marketo to HubSpot, or HubSpot to Marketo)
- Companies growing faster than 30% year-over-year where current automation cannot scale with lead volume
- Marketing teams where manual processes account for more than 50% of marketing ops time
- Companies where sales complaints about lead quality or routing errors are consistent and unresolved
- Organizations that purchased marketing automation without a dedicated marketing ops resource to configure and manage it
Related Services
- Revenue Marketing Consulting — Full Revenue Marketing transformation including RM6 assessment and Revenue Loop implementation
- HubSpot Implementation — Dedicated HubSpot-specific implementation for new customers or re-implementations
- Marketing Operations Consulting — MarTech stack management, data governance, and process design
- Marketo Consulting — Marketo-specific implementation, optimization, and managed services
Frequently Asked Questions
Which marketing automation platforms does TPG work with? TPG's primary platforms are HubSpot, Marketo Engage, and Pardot (now Salesforce Marketing Cloud Account Engagement). For enterprise clients, TPG also supports Salesforce Marketing Cloud, Eloqua, and Act-On implementations. The majority of TPG's implementation work is on HubSpot, where TPG maintains platinum-tier partner status.
How long does a marketing automation implementation take? A standard HubSpot implementation runs 8-12 weeks from kickoff to handoff. Marketo implementations run 12-20 weeks due to the platform's configuration complexity and the Salesforce integration requirements. Platform migrations (Pardot to HubSpot, for example) run 10-16 weeks and include historical data migration, workflow recreation, and a parallel-run validation period.
What happens if our marketing automation implementation has already been done poorly? This is the most common scenario TPG encounters. The standard approach is a 2-week audit that documents the current configuration, identifies what should be preserved, and builds a remediation roadmap. In most cases, the existing configuration is partially usable — lead scoring may be valid even if routing is broken, email templates may be solid even if workflow logic is flawed. TPG remediates rather than rebuilds from scratch wherever possible, which reduces cost and timeline.
Do we need to be on HubSpot to work with TPG? No. TPG works across HubSpot, Marketo, Pardot, and Salesforce Marketing Cloud. That said, for mid-market companies evaluating a new platform, TPG's recommendation is typically HubSpot due to its total cost of ownership, ease of administration, and CRM integration. If you are on Salesforce with complex CRM dependencies, Marketo is the more defensible choice.
What does marketing automation consulting cost? TPG's marketing automation engagements are scoped and fixed-fee, not hourly. Audit-only engagements run $8,000-$15,000. Full implementation engagements (audit through training and handoff) run $25,000-$75,000 depending on platform, current configuration state, and scope of workflow builds. Ongoing managed services (post-implementation platform administration) run $3,000-$8,000 per month depending on engagement depth.
The Pedowitz Group | pedowitzgroup.com | Revenue Marketing Experts Since 2007