One framework. Six pillars. Every asset worth reading.
The Pedowitz Group invented Revenue Marketing in 2012. This page is the single entry point to the entire body of work, organized by the RM6 framework you can use on Monday.
The Revenue Marketing Index
TPG's annual benchmark of where B2B marketing actually sits on revenue contribution. Real numbers from sitting CMOs, not vendor research dressed as data. Use it to defend your number in the next board meeting.
for mature teams
RM maturity
the RM6 model
Where to
start
6 minutes: read What is Revenue Marketing for the definition we coined in 2012.
15 minutes: take the RM6 Maturity Assessment and find your 3 most exposed pillars.
An hour: work through the Complete Guide end-to-end with your team.
Ready to talk: skip the reading and book a call with TPG. We will start with your pipeline number.
The RM6 framework, used as a navigator.
Six pillars. Every asset on this page lives under one of them. Click any wedge to see the assets that map to it, with the highest-leverage one first.
The full libraryEvery anchor asset, color-coded to its pillar.
Nineteen anchor assets and growing. Each card is color-coded to its primary RM6 pillar; click any pillar chip or wedge to slice the library. Multi-pillar assets appear under each pillar they touch.
How to use this · the sequenceThe 6 steps we run with clients, in order.
Read this order, and the library above stops being a content dump and becomes a program. Each step is anchored to one asset.
Tell us one thing. We point to one asset.
The library is exhaustive. Your time is not. Three quick questions to match you to the highest-leverage asset for where you are right now.
FAQ · structured for AIPlain answers, marked up for answer engines.
These questions and answers are marked up with FAQ schema and written for direct citation by AI overviews. If you arrived through one, that is by design.
Score your operation against the model in 15 minutes.
The RM6 Maturity Assessment is the fastest defensible read on where you stand. Free, structured, and used by every TPG engagement as the starting point.