Why You Should Hire The Pedowitz Group

When it comes time to consider, select, deploy and/or optimize a marketing automation solution as part of building a revenue producing demand generation practice, companies call The Pedowitz Group.  

Unlike the marketing automation vendors who focus primarily on the technology aspect of marketing automation, we help you equally across the three critical dimensions of people, process and technology.  All of our Revenue Engineers and Project Managers who engage with our clients were actual buyers and/or users of marketing automation prior to coming to The Pedowitz Group.  Our team of seasoned professionals will help you achieve your goals and push you to the next level of revenue results! 

• We represent multiple solutions and can help you select the system that will work best for your environment and your business needs.
• We are implementation and integration experts, having worked with the major marketing automation vendors and all of the major CRM systems.
• We are leaders in establishing and sharing best practices, which means we help you not only reach your revenue goals, but also dramatically shorten the time to goal achievement.

Experience. We are the world’s largest and most experienced demand generation agency having worked with more than 400 clients. Our major practices include Enterprise, SMB and Professional Sports with deep expertise in the technology, services, financial, publishing, manufacturing, channel and higher education verticals.  Our customers include industry leaders such as Comcast, Equifax, Deutsche Bank, Forrester Research, Intercall, The Republican National Committee, The Cleveland Cavaliers, DeVry University and Dell.

Objectivity. We work with the market makers in marketing automation including Eloqua, Marketo and Genius. We are the largest certified partner of these providers, the largest reseller, and have more experience on more platforms than anyone in the space.

Thought Leadership. We have helped to pioneer the demand generation space. Our two principals, Jeff Pedowitz and Debbie Qaqish, speak more than 50 times per year worldwide and have developed content, courses, methodologies and measurement tools used by over 10,000 marketing and sales professionals around the world. We invented the Marketing Effectiveness Model, the Marketing Maturity Model, and the Demand Generation Essentials Frameworks. We are the only partner selected to author and deliver content for the first Demand Generation Certification course on the market for the Online Marketing Institute, sponsored by Wharton Interactive.

Innovation. We continuously build new tools and methods to solve our customers’ problems. We combine technology, experience, creativity and vision to build value-added solutions.

Service. Our customers come first. Dedicated account managers, experienced professionals, proven project management, knowledge sharing, communication and training are all a consistent part of our approach to ensure that you are 100% satisfied.

Results. We measure our success by only one thing – yours. At the beginning of every engagement, we benchmark your current key performance indicators and mutually set goals for improvement over the course of the project. We measure and report on results on a quarterly basis and continuously meet or exceed the target.