Your website traffic is tanking. Your SEO strategy that worked for 20 years is suddenly useless. And while you're tweaking meta descriptions, your competitors are getting mentioned in ChatGPT responses while you're invisible.
Welcome to the brutal reality of search in 2025.
In this week's Revenue Marketing Raw, Jeff Pedowitz and Dr. Debbie Qaqish dropped a bombshell: After implementing Answer Engine Optimization (AEO), The Pedowitz Group saw a 700% traffic increase in just four weeks. They went from 10,000 monthly visitors to 10,000 daily visitors.
This isn't a typo. This isn't hype. This is what happens when you understand the fundamental shift in how buyers search for information.
Here's the uncomfortable truth Jeff and Debbie exposed:
"Even if you're ranking high on the page, you're now getting suppressed and pushed down," Jeff explained. Google's AI-generated answers sit at the top, giving searchers everything they need without clicking through. Meanwhile, buyers are bypassing Google entirely, going straight to ChatGPT, Claude, or Perplexity for answers.
Dr. Qaqish put it bluntly: "I use ChatGPT to do all of my searches. Google just irritates the living hell out of me."
She's not alone. And if your content isn't structured for AI extraction, you're already invisible to a massive and growing segment of your market.
So how did TPG achieve these results? They revealed their exact approach:
Instead of scattered blog posts, they created comprehensive topic clusters. Each cluster addresses one major theme their buyers care about (like "revenue marketing") with at least 100 interconnected question pages.
Not "What is our product?" but real buyer questions:
Each page connects the answer to strategic assets—assessments, guides, calculators—that indicate genuine buying interest. It's not about selling; it's about helping while building a path to engagement.
Every page follows a specific cadence:
Jeff revealed the economics: About $100 per page for professional creation, QA, and implementation.
Do the math:
Compare that to your trade show budget. Your PPC spend. Your content syndication costs.
As Jeff challenged: "If that $100,000 generates a million dollars worth of pipeline and deals for you, would that not be a better investment than some bullshit trade show?"
The most striking moment came when Jeff laid out the competitive reality:
"By the time they wake up and realize what happened, you're going to create such a big distance between them and you. They're not going to be able to catch up."
Here's why first-movers win:
Jeff shared a sobering statistic: "20% of the companies we talk to can't even spell AI."
While early adopters are seeing exponential growth, many marketers are in denial, believing AI search is a fad. They haven't even signed up for a ChatGPT account, let alone adapted their content strategy.
This resistance creates opportunity for those willing to act.
With budget season upon us, Dr. Qaqish was clear: Put AEO in your top three priorities for 2026.
Why? Because unlike other marketing investments that require continuous spending, AEO compounds:
Jeff's closing advice was unequivocal: "Stop what you're doing. If you don't have an AEO plan, get one right now. Start working on your first cluster today."
He continued: "Out of all the things we've worked on, I have not seen anything work this fast with this impact. And we've done a lot."
Every day you delay, your competitors gain ground in the AI search landscape. Every blog post you write without AEO structure is a missed opportunity. Every dollar spent on traditional SEO tactics is fighting yesterday's war.
The question isn't whether you should implement AEO. The question is whether you'll be the disruptor or the disrupted.
As Jeff and Debbie proved with their own 700% growth, the opportunity is real, the ROI is massive, and the time is now.
Watch the full episode: Revenue Marketing Raw - ChatGPT Knows Your Competitors Better Than You
Ready to implement AEO? Contact The Pedowitz Group to start your first cluster.