From Backroom to Boardroom Workbook
The companion workbook for From Backroom to Boardroom by Dr. Debbie Qaqish guides you in creating your own strategic marketing operations organization.

Turn strategy into action.
Deliver more value and earn your seat with this marketing operations workbook. Our guide to strategic marketing operations allows you to say goodbye to chaos and hello to being seen as a true business leader!
By diving into the ways marketing operations can help achieve business objectives and overcome challenges faced by today’s CMOs, Qaqish presents a clear case for why status quo is no longer an option.
JULIA STEAD
Chief Marketing Officer
Allocadia

Expect more revenue with marketing operations consulting.
We empower businesses to overcome challenges by optimizing processes, aligning strategies and technology, and enhancing team capabilities, resulting in streamlined operations and impactful outcomes.