The Challenge
Pitney Bowes was widely known as a postage meter company, but its evolution into a global leader in location intelligence and data solutions was not well recognized. At a major Tableau event, the company needed to shift industry perceptions, attract new audiences, and showcase its advanced capabilities in a way that resonated with modern data-driven businesses. The challenge was to break out of its traditional image and position itself as an innovative, tech-forward provider in a competitive space.
The Solution
To transform its image and capture new audiences, Pitney Bowes partnered with us to create a high-impact presence at a major Tableau event. The company needed a way to break free from its legacy perception and showcase its advanced location intelligence and data solutions to a tech-savvy crowd.
Through strategic event positioning, an engaging booth experience, and interactive demo stations, we turned Pitney Bowes into a standout exhibitor. The approach highlighted their cutting-edge data capabilities in a way that resonated with Tableau’s analytics-focused audience. Instead of being seen as a traditional mailing company, Pitney Bowes was positioned as a cool, data-driven innovator—leading to record engagement, over 1,100 booth scans, and a post-event sales spike.
The Results
The impact of the event was immediate and undeniable. Pitney Bowes’ booth remained packed throughout the multi-day event, with attendees actively engaging in demos and exploring their advanced data solutions. The team captured over 1,100 leads, marking the highest lead generation from any event in the company’s history.
Following the event, sales spiked significantly, solidifying the campaign’s success and proving the power of a redefined brand presence. The event was deemed the most successful lead-generation initiative for Pitney Bowes, effectively shifting industry perception and positioning the company as a forward-thinking leader in location intelligence and data-driven solutions.
