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Knocking Their Socks Off:  How Pitney Bowes & Radius8 Drove Engagement with Personalized Direct Marketing

pbsocks

Industry

Logistics

Challenge

Pitney Bowes and Radius8 needed to engage business owners across both digital and physical storefronts with a standout campaign. With a short timeline to launch, they required a creative, high-impact approach to break through the noise, capture attention, and drive meaningful engagement for their hyperlocal digital experience solution.

Results

The campaign drove a 19% click-through rate with 2,260 email opens and 420 clicks, generating strong engagement. It also added $500K to the sales pipeline, making it a highly successful lead-generation initiative. The personalized, multi-channel approach helped Pitney Bowes and Radius8 stand out and connect with their target audience effectively.

Key Services

Creative Services, Direct Mail, Email Marketing, Campaign Strategy & Execution, Sales Enablement

www.pitneybowes.com
19%
CTR
500K+
Pipeline
pitney building

About Pitney Bowes

Pitney Bowes is a global technology company known for its expertise in shipping, mailing, and location intelligence solutions. Radius8, a retail technology firm (later acquired by Fiserv), specialized in delivering hyperlocal digital experiences to enhance customer engagement. Together, they sought to showcase their innovative solutions to business owners, bridging the gap between physical stores and digital commerce with a data-driven approach.

The Challenge

Pitney Bowes and Radius8 needed to drive awareness and engagement for their hyperlocal digital experience solution among business owners operating both physical and online stores. To stand out in a crowded market, they required a high-impact, personalized campaign that would capture attention, spark interest, and generate leads. With a short timeline to launch, they needed an innovative multi-channel approach to break through the noise and drive measurable results.

The Solution

Pitney Bowes and Radius8 needed a campaign that would immediately capture attention and drive engagement with their target audience. They sought a creative, personalized approach that would stand out from traditional digital marketing efforts. After considering various strategies, they chose our multi-channel campaign, which combined direct mail, email marketing, and strategic messaging to create a unique, high-impact experience.

The campaign centered around a customized direct mail package featuring branded socks and a compelling message—“Knock Their Socks Off”—paired with a dynamic email follow-up to drive further engagement. This personalized approach, combined with targeted messaging, helped Pitney Bowes and Radius8 break through the clutter and connect with their audience in a memorable way.

The Results

The campaign delivered exceptional engagement and measurable business impact. The email campaign saw a 19% click-through rate, with 2,260 opens and 420 clicks, far exceeding industry benchmarks. The direct mail component helped drive meaningful conversations, leading to $500K added to the sales pipeline.

By combining creative direct mail, personalized messaging, and strategic email marketing, Pitney Bowes and Radius8 successfully captured attention, engaged their target audience, and generated high-value leads. The campaign was recognized as a standout example of how a well-executed, multi-channel strategy can drive both brand awareness and revenue growth.

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