Here's the brutal truth: If you're in Manufacturing, you're competing with one hand tied behind your back. Tech companies are operating at 45% Revenue Marketing maturity. You? 5%.
That's not a typo. That's a 9X maturity gap that's getting wider every single day.
The 2025 Revenue Marketing Index reveals an industry crisis that nobody's talking about: entire sectors are becoming competitively obsolete not because of their products or services, but because their marketing is stuck in 2015 while their competitors have rocketed into 2025.
Let's be clear about what this means:
Manufacturing and Utilities hide behind "our buyers are different" while Tech companies adapt to ANY buyer behavior. Spoiler: Your buyers use Netflix and Amazon too.
Business Services clings to "it's all about relationships" while missing that Financial Services maintains relationships AND scales with technology.
Energy companies protect 20-year-old processes while Healthcare—equally regulated—has achieved 32% maturity by embracing change.
Retail spends millions on advertising but pennies on marketing operations, while Tech invests 31% of marketing budget in RevOps and technology.
Manufacturing can't find Revenue Marketers because they all work in Tech—where they're valued, developed, and paid accordingly.
The Rebellion: Rejected "that's how we've always done it" and built a Tech-company marketing engine inside a 175-year-old industrial giant.
The Result: 3X pipeline growth, 45% reduction in CAC, youngest customer base in 50 years.
The Rebellion: Transformed from utility marketing to growth marketing, treating energy like a SaaS product.
The Result: #1 in customer acquisition, 142% NRR, highest market cap in sector.
The Rebellion: Built an in-house marketing technology team that rivals Silicon Valley.
The Result: Competing with Amazon on personalization, 7X digital revenue growth.
Manufacturing (5%): Tech companies are building your products with 90% less overhead. Transform or become their supplier.
Energy/Utilities (12%): Tesla didn't ask permission to disrupt you. Neither will the next one.
Business Services (22%): AI is automating what you do. Become AI-powered or become obsolete.
Retail (28%): Amazon started 30 years ago. What's your excuse?
Healthcare (32%): You're doing better, but Tech health is coming for your lunch.
Financial Services (38%): Fintech has 62% maturity. The gap is widening.
Your industry average is not your destiny. It's your competition's limitation.
While they accept 5% maturity, you can achieve 45%.
That's not just competitive advantage. That's competitive annihilation.
Every day you accept your industry's low maturity is a day your Tech-savvy competitor gets stronger.
The question isn't whether your industry is behind—it's whether YOU will be the one to change it.
Find out exactly where you stand—not against your dying industry, but against the leaders who are redefining it.