HubSpot Migration Services
TPG has run hundreds of CRM migrations across 19 years. We move enterprise and mid-market B2B companies from Salesforce to HubSpot with full data integrity, preserved attribution history, and zero disruption to live pipeline.
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| Stat | What It Means |
|---|---|
| 19 | Years Running B2B CRM Migrations |
| 100% | Data Integrity on Every Migration |
| 60 | Average Days to Go-Live (Mid-Market) |
| 0 | Pipeline Disruptions on Completed Migrations |
The technical lift is manageable. The decisions behind the technical lift are where most migrations break down. Attribution history disappears. Custom objects get mapped wrong. Sales adoption collapses 90 days post-launch because the team was never trained on the new model.
Attribution History Gets Orphaned
Without a deliberate mapping strategy, multi-touch attribution data from Salesforce campaigns does not transfer to HubSpot. You lose 12-36 months of revenue proof points.
Custom Object Complexity Breaks Timelines
Enterprise Salesforce instances carry years of custom objects, workflows, and validation rules. Undocumented complexity routinely doubles migration timelines.
Integration Dependencies Go Undiscovered
Marketing automation, ERP, billing, and support tools often connect to Salesforce in ways that are invisible to the migration team until go-live day.
Sales Teams Reject the New System
A technically clean migration fails commercially when sales reps revert to spreadsheets. Adoption is a people and process problem, not a platform problem.
We built our migration methodology from the lessons of migrations that failed before we took them over. Every phase produces a documented deliverable. Nothing moves forward without sign-off.
Full Salesforce instance audit. Custom object inventory. Attribution data mapping. Integration dependency mapping. Data quality scoring. Go/no-go recommendation with documented risks before any migration begins.
Phased data migration with validation checkpoints. HubSpot property and pipeline configuration. Workflow and automation rebuild. Integration re-connection. Parallel operation period for data validation before cutover.
Sales team training. Reporting configuration for CMO and CRO dashboards. 30-day hypercare support. Attribution validation against historical baselines. Post-migration optimization roadmap.
Every engagement includes the technical migration and the change management work that makes it stick. The list below is not aspirational. It is what we deliver on every engagement.
"We had run the migration once internally and lost 18 months of attribution data. TPG came in, rebuilt the mapping architecture from scratch, and preserved everything. The CFO could reconcile the new HubSpot reports against the old Salesforce baselines on day one."
— VP of Revenue Operations, B2B SaaS Company (250-500 employees)
TPG's migration service is designed for enterprise and mid-market B2B companies. The right fit looks like this:
If your situation is simpler, we will tell you in the audit phase and scope accordingly.
Most migration clients continue with at least one of these after go-live.
Start with a 30-minute audit call. We review your Salesforce configuration, flag the risks, and tell you exactly what a clean migration will take.
How long does a Salesforce to HubSpot migration take?
A mid-market B2B company with moderate Salesforce complexity should plan 8 to 12 weeks from kickoff to go-live. Enterprise organizations with 100+ users, complex custom objects, and multiple integrations typically need 16 to 24 weeks. Migrations done in under 4 weeks almost always require a remediation project within 18 months.
Will we lose our attribution data when migrating from Salesforce to HubSpot?
Not if the migration is architected correctly. TPG preserves attribution history by designing a dedicated mapping strategy before any data moves. Teams that migrate without a defined attribution strategy routinely lose 12 to 36 months of revenue attribution data. The decision about how to preserve attribution must happen in the pre-migration architecture phase.
What does a Salesforce to HubSpot migration cost?
Migration costs range from $25,000 to $150,000+ depending on Salesforce configuration complexity, number of integrations, and data volume. A mid-market company with standard configuration and 3 to 4 integrations typically falls between $40,000 and $75,000, including data migration, HubSpot configuration, training, and 30-day hypercare.
Can we run Salesforce and HubSpot in parallel during the migration?
Yes, and TPG recommends a minimum 2-week parallel operation period after go-live. During parallel operation, both systems are updated simultaneously so the team can validate data accuracy and catch any migration gaps before Salesforce is decommissioned.
Do you migrate custom Salesforce objects to HubSpot?
Yes. TPG audits every custom object in the pre-migration phase and determines the correct HubSpot equivalent: a standard HubSpot object, a custom HubSpot object (requires Enterprise tier), or a redesigned data structure that achieves the same reporting outcome with less complexity. Many Salesforce custom objects can be replaced with standard HubSpot objects, simplifying the instance significantly.
What HubSpot tier do we need for the migration?
The minimum recommended tier for most mid-market B2B migrations is HubSpot Sales Hub Professional. Custom objects, advanced reporting, and predictive lead scoring require the Enterprise tier. TPG provides a tier recommendation as part of the pre-migration audit based on your specific data model and reporting requirements.
The Pedowitz Group | pedowitzgroup.com | Revenue Marketing Experts Since 2007