The Loop Readiness Assessment measures your revenue marketing maturity across four stages—Traditional Marketing, Lead Generation, Demand Generation, and Revenue Marketing. It identifies your current stage and prescribes stage-specific actions to implement Loop Methodology: align marketing, sales, and customer success; improve visibility into pipeline and account health; and connect pre- and post-sale outcomes. The result is a clear roadmap with quick wins, 90-day priorities, and KPIs that drive predictable, repeatable revenue growth.
Traditional Marketing: Silos, broken handoffs, inconsistent revenue
Lead Generation: Volume focus, handoff gaps, limited buyer context
Demand Generation: Pipeline focus, partial integration, stronger metrics
Revenue Marketing: Full sales-marketing-CS alignment, predictable outcomes
Customized Roadmap: Stage-based recommendations with quick wins
Expanded Explanation
The Loop Readiness Assessment provides a structured view of where your organization sits on the revenue marketing maturity curve. It evaluates alignment across marketing, sales, and customer success; visibility into pipeline and account health; and the consistency of lifecycle processes. Based on your inputs, it returns your primary stage plus targeted, stage-appropriate recommendations.
Early-stage teams begin by breaking down silos and redefining success beyond volume metrics. As maturity increases, the focus expands to lifecycle dashboards, joint account planning, and connecting post-sale activities to revenue. At the most advanced stage, organizations apply predictive insights and orchestration to scale what works. Your output includes a current-state analysis, gap list, 30-day quick wins, and a 90-day plan to accelerate progress.
Q1: Can we implement loops at the Traditional stage?
A1: Yes. Start with shared revenue goals, cross-functional cadences, and standardized onboarding to reduce handoff friction.
Q2: Do we need to reach Revenue Marketing before starting?
A2: No. Loops can be implemented at any stage; higher maturity simply accelerates impact.
Q3: What if we’re between stages?
A3: Most teams are. The assessment identifies your primary stage and highlights gaps from adjacent stages.
Q4: How fast can we progress?
A4: Many organizations advance one stage in 6–12 months with executive sponsorship, shared KPIs, and clear ownership.
Q5: Is there a failing score?
A5: No. You receive a maturity profile and prioritized roadmap—not a pass/fail grade.
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Discover Your Revenue Marketing Maturity
Take the free Loop Readiness Assessment to find your stage, uncover gaps, and get tailored recommendations to implement Loop Methodology—starting from wherever you are today.
Take the Loop Readiness Assessment